Inside a Rebrand: How Twilio Got Its Swagger Back with CMO Chris Koehler and VP of Brand Adam Morgan

Episode notes

Twilio just reintroduced itself to the world with a bold new brand - and in this kickoff episode of Builders Wanted, you’ll meet the leaders behind it. Host Kailey Raymond sits down with Chris Koehler (CMO) and Adam Morgan (VP of Brand & Creative) to unpack the strategy, emotion, and hard decisions behind Twilio’s brand refresh. They share how they turned a platform for developers into a movement for builders, what it takes to evolve without losing your DNA, and why the best brands don’t just look good - they make people feel seen. Expect honest takes on brand risk, leadership, internal buy-in, and one idea that (almost) involved a kidnapper van. - Key Takeaways: How the Twilio rebrand unifies developers, business leaders, and marketers through the ‘builder’ concept. How to achieve buy-in from employees and customers for a successful brand refresh. How adaptability and a sense of urgency enables swift and decisive actions, fostering creativity and strategic alignment during a brand refresh. - “ A builder is really anyone. It's anyone who's got a dream or a vision or a passion or excitement to go out and make something.

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