Trust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal - Builders Wanted

Topics in this episode

customer engagement Deep fakes GenAI data fraud

Episode notes

In this episode of Builders Wanted, we’re joined by Filip Verley, Chief Innovation Officer at Liminal. Filip sheds light on the challenges companies face with increasing fraud due to advances in generative AI and deepfakes, and the importance of balancing security with customer experience. The conversation covers practical strategies for unifying data across teams, leveraging behavioral signals, and investing in converged identity platforms. - Key Takeaways: Digital fraud is rapidly evolving due to generative AI and deepfakes, making it harder for companies to distinguish between real and fake interactions. Unifying data and aligning company goals around trust and security is essential for effective fraud prevention. Balancing customer experience with security requires smart, context-aware friction and continuous monitoring. - “ The best teams or organizations don't think in an either-or, it's the balance. They always are able to balance and they design these systems to adapt to what they need. It's not just about reducing the fraud, it's making sure that users are protected without slowing them down.

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