Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle Suzuki - Builders Wanted

Topics in this episode

customer engagement Rebranding agentic data Commerce

Episode notes

In this episode of Builders Wanted, we’re joined by Michelle Suzuki, Chief Marketing Officer at Commerce. Kailey and Michelle delve into the impact of agentic commerce, the evolution of AI in customer engagement, and strategies for maintaining consistency and relevance in marketing. Michelle also shares insights on the challenges and opportunities in rebranding and driving data-driven marketing. - Key Takeaways: Embracing change and leveraging data-driven insights are essential for marketers to stay relevant and effective in a rapidly evolving commerce landscape. The most successful marketing strategies combine creative brand-building with rigorous data analysis, ensuring that emotional connection and measurable outcomes drive growth. Truly understanding your audience and meeting them where they are enables organizations to deliver more personalized, impactful experiences. - “ The front end and the back end, it's sort of like that brand and demand element is how do you make this holistic ecosystem that is really productive for the experience and really driving what that looks like as you put together your overall strategy.

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