Going with Eric Ng and Andie Wexler

Episode notes

A name change is one of the most extreme versions of change for a brand. So when travel company Scott’s Cheap Flights decided to depart from the founder’s namesake, people questioned why such a successful brand would bother with a name change at all. The 2022 rebrand was led by DesignStudio, and we’re lucky enough to have Eric Ng, Executive Creative Director, and Andie Wexler, Senior Brand Strategist and Writer, as our tour guides for this deep dive into the project. To see the change of brand for yourself, visit achangeofbrand.com or

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki HaircareUnpacking the Digital Shelf · on Rebranding75 / 100
• 89 | You Don't Need a Rebrand. You Need ThisBrand Confidence for Creatives · on Rebranding49 / 100
• How To Lead a Rebrand With Reduced Budgets During An Economic Downturn with Angela BrownSpotlight on B2B Marketing · on Rebranding
• Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle SuzukiBuilders Wanted · on Rebranding

• Inside the Studio: Matchstic55 / 100
• Inside the Studio: Motto64 / 100
• Inside the Studio: Smith & Diction67 / 100
• Amazon with Arthur Foliard75 / 100
• Manischewitz with Lisa Smith67 / 100