A Change of Brand · 2022-08-23 · 41 min
With business booming and its national footprint expanding like wildfire, CVS seemingly had it all. But the pharmacy giant wanted to make a more meaningful impact on the future of health, from removing all tobacco products from its shelves to solidifying its name (switching from CVS Caremark to CVS Health). In this episode, Siegel+Gale CEO Howard Belk explains how his agency helped CVS unify four service brands under one foundational identity, without losing its heart for health and people. To see the change of brand for yourself, visit achangeofbrand.com or
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