A Change of Brand · 2021-03-16 · 1h 0m
Burger King woke everyone out of a food coma when it revealed a delightfully retro rebrand in January 2021. But did the fast food giant make a whopping branding mistake that may not be so obvious? For more on this change of brand, we got the secret sauce from Lisa Smith, Executive Creative Director at Jones Knowles Richie, the creative firm behind BK's rebrand that was two years in the making. To see the change of brand for yourself, visit achangeofbrand.com or
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki HaircareUnpacking the Digital Shelf · on Rebranding75 / 100
89 | You Don't Need a Rebrand. You Need ThisBrand Confidence for Creatives · on Rebranding49 / 100
Motivate Your Monday: Eliza Young’s Journey From Survival to Spain with host Steve RamonaStories From Women Who Walk · on logo30 / 100
How To Lead a Rebrand With Reduced Budgets During An Economic Downturn with Angela BrownSpotlight on B2B Marketing · on Rebranding
Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle SuzukiBuilders Wanted · on Rebranding
Inside the Studio: Matchstic55 / 100
Inside the Studio: Motto64 / 100
Inside the Studio: Smith & Diction67 / 100
Amazon with Arthur Foliard75 / 100
Manischewitz with Lisa Smith67 / 100