A Change of Brand · 2023-08-15 · 35 min
Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a larger conversation around originality. Are the logos being designed today really that new, or just an echo of something that has come before them? Arthur Foliard, Creative Director at Koto, shares with us how his team approached the risk of pursuing such a strong and simple idea, as well as the criticism after the fact. To see the change of brand for yourself, visit achangeofbrand.com or
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
ERP135 - AI Assisted CodingEvolved Radio · on Bolt85 / 100
Special Guest: Dave Rose from bolt says "GO FOR IT"Insurance After Dark · on Bolt73 / 100
“I quite like the chaos of startups” with Luke Mackey, CEO of Kota.The Renatus Podcast · on Bolt70 / 100
Ep 95 - AI Tools, Trends & Future - a16z’s Justine & Olivia Moore Break It DownThe Aarthi and Sriram Show · on Bolt69 / 100
How Vibe Coding Is Changing Startups w/ Mike Molinet PLUS ChatGPT 5.4 TestIt's Not the End of the World: Everyday Use Cases for AI · on Bolt68 / 100
Viktoriya, Founding Partner of TA Ventures, on Eastern Europe to Southeast Asia in Venture CapitalVenture Passport · on Bolt67 / 100
Inside the Studio: Matchstic55 / 100
Inside the Studio: Motto64 / 100
Inside the Studio: Smith & Diction67 / 100
Amazon with Arthur Foliard75 / 100
Manischewitz with Lisa Smith67 / 100