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User-generated content

A guide to the best B2B podcast coverage of User-generated content - the shows and 22 episodes that go deepest, ranked by substance, not downloads.

User-generated content has become central to modern growth strategies, from Canva's product marketing flywheel that lets customers sell for you, to Notion's template ecosystem that drives adoption. Social platforms now function as decision engines where peer recommendations matter more than traditional marketing, while video and authentic customer voices build the trust that influences B2B buying behavior and eCommerce performance alike.

Best shows on User-generated content

Best episodes on User-generated content

  1. How a Startup Used a Single Customer Review to Land 10k Signups

    Marketing for Startups with Fexingo · 2026-07-03

    87 / 100

  2. Leverage Your Community Like An Expedia PMM

    Product Marketing Adventures · 2026-04-14

    83 / 100

  3. Samsung, Sculpted by Aimee & Barbour: AI, Data and Digital Growth

    The Retail Tea Break · 2026-06-11

    78 / 100

  4. Building a premium, sustainable hair care brand with Kate Assaraf (Founder & CEO, Dip)

    SuperConnector Show · 2026-05-12

    76 / 100

  5. The Screen-to-Scream Effect: The Influence of Travel Media Today with Carmen Roberts

    Truth Behind Travel Podcast · 2025-10-09

    76 / 100

  6. Strategies for Longevity in Business and the Future of Online Marketing with Los Silva

    Accredited Investor Podcast · 2023-12-05

    73 / 100

  7. #59 Influencers, social media, and modern marketing with Jason Falls.

    Nice with Dave Delaney · 2023-07-24

    63 / 100

  8. How Canva Built a Product Marketing Flywheel That Sells Itself

    Product Marketing with Fexingo · 2026-06-25

    60 / 100

    …That's user-generated content that fuels the template library without Canva having to pay designers.…

  9. ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

    Always Booked with Vincent Phamvan · 2023-11-07

    59 / 100

  10. How To Build Trust and Authenticity Through Video

    Go Beyond · 2026-06-03

    57 / 100

    …There's the issue of production value in the age of user-generated content, having that look more authentic.…

  11. How Notion Turned Templates Into a Growth Engine

    Product Marketing with Fexingo · 2026-06-25

    56 / 100

    …Any user-generated content system faces that.…

  12. Building The Sandbox Metaverse - Sebastien Borget, Co-Founder & COO

    The Seed · 2022-01-17

    56 / 100

  13. Pets Are the New Kids: How Brands Are Marketing to the Modern Pet Parent with Yvonne Brossard | Season 4 Episode 6

    imPRessions: a pollack group production · 2026-06-17

    51 / 100

  14. When Product Content Is Slowing Down Your eCommerce Growth with Lynn Herman

    The eCom Ops Podcast · 2026-06-05

    48 / 100

  15. S4 E12 | Integrated Digital Marketing Strategies

    How Agencies Thrive · 2024-02-28

    48 / 100

    …It helps your audience also engage with your brand in a more direct and personal manner, ensure you are responding to comments promptly and authentically, and actively responding to user-generated content to create a strong relationship with your audience.…

  16. How is AI changing B2B buying behavior and making partnerships more important for distribution and trust? | Bryn Jones, Co-Founder, PartnerStack

    Straight To Voicemail · 2026-06-16

    47 / 100

  17. Social media is your new decision engine with Vladimer Botsvadze

    The Curiosity Current: A Market Research Podcast · 2026-06-30

    46 / 100

  18. Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape

    The Partnership Economy · 2023-12-12

  19. How Notion Used Templates as a Go-to-Market Engine

    Product Marketing with Fexingo · 2026-07-22

  20. How CMOs Use Community-Led Growth to Drive Revenue

    The CMO Podcast with Fexingo · 2026-07-14

  21. Map Labs - Evan Oder

    Startup to Storefront · 2025-08-05

  22. How Notion Turned Templates Into a Marketing Engine

    Product Marketing with Fexingo · 2026-08-30