Topic
pricing psychology
A guide to the best B2B podcast coverage of pricing psychology - the shows and 9 episodes that go deepest, ranked by substance, not downloads.
Pricing psychology goes far beyond listing a number - it's about understanding what buyers actually value and how they signal their true willingness to pay. These episodes explore how your sales wins might be misleading you, how to interpret prospect silence to close deals, and why strategic pricing decisions (like the overhaul at Education Perfect) require collaboration across teams, as demonstrated by Xero's approach with Director of Pricing & Commercialisation Eva Feenstra.
Best shows on pricing psychology
Everyone Hates Marketers
1 episode · best 85.0/100
Monetize: The Art Of Pricing
1 episode · best 65.0/100
Impact Pricing
2 episodes · best 54.0/100
PX Espresso☕with Luke O'Mahoney
1 episode · best 52.0/100
Sales Leadership with Fexingo
3 episodes · best 51.0/100
Insight Exchange by L.E.K. Consulting
1 episode · best 40.0/100
Best episodes on pricing psychology
- 85 / 100
Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers · 2024-04-09
- 65 / 100
Why Collaboration is Key to Pricing with Eva Feenstra, Director of Pricing & Commercialisation at Xero
Monetize: The Art Of Pricing · 2025-01-08
- 54 / 100
Buyer Insight: Your Wins Are Lying To You
Impact Pricing · 2026-06-26
- 52 / 100
035 - Solocast vol. 6 - Scaling Beyond Solopreneurship
PX Espresso☕with Luke O'Mahoney · 2025-09-17
- 51 / 100
How to Read a Prospect’s Silence and Close the Deal
Sales Leadership with Fexingo · 2026-06-24
- 40 / 100
How a Strategic Pricing Overhaul Boosted Growth at Education Perfect
Insight Exchange by L.E.K. Consulting · 2025-07-11
- 34 / 100
Buyer Insight: Willingness to Pay Isn't About Your Product
Impact Pricing · 2026-06-19
How to Use the Decoy Effect in Enterprise Sales
Sales Leadership with Fexingo · 2026-07-06
How Sales Reps Can Use the Contrast Principle
Sales Leadership with Fexingo · 2026-07-12