Topic

Behavioral economics

A guide to the best B2B podcast coverage of Behavioral economics - the shows and 32 episodes that go deepest, ranked by substance, not downloads.

Behavioral economics reveals how cognitive biases and psychological principles drive buying decisions in B2B sales. From Robert Cialdini's research on influence mechanisms to practical tactics like reciprocity and framing effects that sales reps can deploy, this hub explores the hidden science behind prospect decisions - including how positioning (like Adonis's "forgotten heroes" angle in healthcare), pricing strategy from practitioners like Claire Wang, and frameworks such as Rob Snyder's "Pull" physics shape whether deals close or fall apart.

Best shows on Behavioral economics

Lean Marketing
1 episode · best 88.0/100
Product Marketing Adventures
1 episode · best 87.0/100
This Week in Fintech
1 episode · best 83.0/100
Modern Business Operations
1 episode · best 82.0/100
Big Careers, Small Children
1 episode · best 79.0/100
[A] Growth Ventures Podcast with Hamlet Azarian
1 episode · best 77.0/100
Moving Up
1 episode · best 74.0/100
The Fuse Show
1 episode · best 73.0/100

Best episodes on Behavioral economics

The Money Habit: Breaking Entrepreneurial Poverty with Mike Michalowicz
Lean Marketing · 2025-08-27
88 / 100
Boost Product Adoption Like A GoFundMe Pro PMM
Product Marketing Adventures · 2026-04-28
87 / 100
…There's a concept in behavioral economics called the status quo bias.…
BONUS: Reintroducing The Fintech OGs
This Week in Fintech · 2026-04-06
83 / 100
Why 95% of AI Projects Fail and How To Beat the Odds
Modern Business Operations · 2025-12-10
82 / 100
…the fact that again after my career in tech I started to dive deep, uh, maybe the fact that, you know, I'm an economist by education really helped on that because actually my field of expertise is behavioral economics, which uh, Daniel Kahneman, Dan Ariely have been popularizing over the last years, but really focuses on the behavioral aspect and you know, human skillset.…
{CEO Series} Ori Carmel - How to Make Better Decisions About Work and Family
Big Careers, Small Children · 2025-12-04
79 / 100
…It's decision science and game theory and analytics on kind of that's one part of the brain and then it's behavioral economics and marketing on the other part of the brain.…
"Better Leads Come From Better Decisions" - How Behavioral Economics Is Reshaping Lead Generation
[A] Growth Ventures Podcast with Hamlet Azarian · 2026-05-25
77 / 100
…Tom spent 12 years at the US Naval Intelligence Officer, then 22 years leading strategy at a top Dallas agency before becoming the in house economist, applying behavioral economics to how the world's biggest brands generate leads and build customers.…
E179: Adam Dell (Clarity Money acquired by Goldman Sachs) - Run towards what you’re good at
Moving Up · 2024-03-19
74 / 100
…You know, using every product out there, uh, studying every trend in behavioral economics, spending lots of time really thinking about how consumers actually think about their money, how they actually behave with respect to their money, uh, how they actually save, how they actually invest.…
Joe Duran and Terri Kallsen of Rise Growth Partners - 2025 Forecast
The Fuse Show · 2024-12-04
73 / 100
…And I've been a study student of behavioral economics my whole life.…
Behind the Numbers of Authority: How Smart Leaders Turn Stages Into Revenue - Terry Fossum
Behind The Numbers With Dave Bookbinder · 2026-07-28
73 / 100
052 - Agent-Based AI & Nation-Scale Digital Twins: Future Decision Making w/ John Cordier, CEO, Epistemix
Pitch, Build, Scale · 2025-10-30
72 / 100
…enough to go back to do a master's degree, PhD and commit a career to it? So after a few years of working after school, uh, like undergrad, I landed on public health, Social determinants of Health, Behavioral economics, and uh, sort of like decision science.…
How Sales Reps Can Use the Reciprocity Principle to Close More Deals
Sales Leadership with Fexingo · 2026-07-01
72 / 100
Episode 17: Data and Time, recouping the powers of Artificial Intelligence
Coffee Break with Gooten · 2021-11-16
72 / 100
…So behavioral economics talks about things like that you always want to get sentenced by a judge after lunch, not before lunch.…
The Physics of Buying: Mastering the "Pull" Framework with Rob Snyder
Revenue Science · 2026-06-20
70 / 100
…Right? Uh, the whole field of behavioral economics is less than 20 years old.…
How Adonis positioned revenue cycle staff as "forgotten heroes" to win enterprise healthcare deals | Aman Magoon
BUILDERS · 2026-06-24
69 / 100
…I always like to say that, you know, behavioral economics is like a very understudied, undervalued discipline.…
The METR chart that shrinks your job every quarter - and is keeping Wall Street up at night.
Between You and AI · 2026-05-14
68 / 100
…Daniel Kahneman, the Nobel laureate who basically invented a behavioral economics, spent his career mapping a single insight.…
Robert Cialdini: The Hidden Science Behind Every "Yes" (#308)
3 Takeaways™ · 2026-06-30
67 / 100
From Junk Drawer to Revenue Engine: How Psychology Transforms CS Teams
Psychology of Customer Success · 2025-06-30
65 / 100
…But so I studied consumer psychology, behavioral economics in college, and I was like honestly so lucky to study with just some really, really brilliant folks.…
How Shapes is Building for the HR Role of the Future with Shani Brisilovsky, AI Product Lead at Shapes
FNDN Series · 2026-06-13
64 / 100
…Today, I'm joined by Shani Brizilovsky, who is the AI product lead at Shape and a behavioral economics researcher.…
Think Like a Marketer with Bianca Baumann and Mike Taylor
Learning While Working Podcast · 2025-05-09
62 / 100
Mind Games: Using Psychology to Boost Customer Success
Psychology of Customer Success · 2024-11-15
62 / 100
…You know, how do people behave and why? Behavioral economics, which is how this behavioral psychology applies to economics, to how people spend money, to how they value things.…
How Sales Reps Can Use the Framing Effect to Close More Deals
Sales Leadership with Fexingo · 2026-06-25
57 / 100
…It's one of the most reliable tools in behavioral economics, and it's something every sales rep should have in their toolkit.…
From Mentorship to Taking Action: Keys to Personal & Professional Success with Brian Haney
The Amber Stitt Show · 2026-02-03
57 / 100
…So human behavior, psychology, behavioral economics, all that kind of stuff is something I've continued to invest time in studying and learning and growing.…
The Pricing Tactics I Actually Use in My Old Firm
Future Firm Accounting Podcast · 2026-06-24
55 / 100
…Calenda alone has documented dozens more and there's a whole body of research from behavioral economics that that applies directly to how accounting firms present and sell their services.…
S4 • EP 3 The reason you feel broke on a good salary
GWP Podcast · 2026-06-04
52 / 100
How to Read a Prospect’s Silence and Close the Deal
Sales Leadership with Fexingo · 2026-06-24
51 / 100
1497: GOOD IDEAS MUST BE REMOVED! (Sometimes... and here's why...)
Wantrepreneur to Entrepreneur · 2026-06-24
47 / 100
…It's the cold side of economics, especially when you start getting into behavioral economics.…
S2 E11 - A Banker Turned Startup Strategist
Chief Future Officer · 2023-11-20
47 / 100
…peaker B: Karan? I guess I'll talk about the book End Person, um, which is, um, the book is Thinking Fast and Slow by Daniel Kahneman, who by many is known as the father of behavioral economics.…
Why won't customers change? (Rebroadcast)
The Q and A Sales Podcast · 2024-03-18
46 / 100
…He's a Nobel Prize winner for behavioral economics, has some fascinating research and wrote a book called Thinking Fast and Slow.…
S9 Episode 28: Claire Wang | Claire Wang | Pricing Strategist & Author
The Daily Grind · 2026-07-02
44 / 100
Behavioral Economics and the Truth About Pricing with Melina Palmer
Pricing Heroes · 2024-08-29
How to Overcome the Prospect's Status Quo Bias
Sales Leadership with Fexingo · 2026-07-09
How Decoy Pricing Drives Consumer Decisions
The CMO Podcast with Fexingo · 2026-07-29