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#5200What the Fundraising48.0 / 100Get badge
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What the Fundraising

Hosted by Mallory Erickson

★5.0on Apple Podcasts · 50 recent reviews

What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.

341 episodes · publishes weekly · latest 2026-11-03 · ~34 min/episode

Rank

#5200

Substance

48.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#736 of 926

Best B2B Startups & Founders Podcasts →

Across the index

#5200 of 6219

Substance

Top 84%

outscores 16% of the index

Why it scores where it does

What the Fundraising ranks #5200 on The B2B Podcast Index with a substance score of 48.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and originality. Dawn Wensel is a genuine practitioner - 15-plus years in fundraising, current Director of Development at a national nonprofit - which gives her standing. However, the episode does not leverage her operational fundraising expertise; she functions here as a personal wellness narrator rather than a knowledge source.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode is almost entirely personal anecdote and emotional-support content, with very few actionable or novel claims per minute. References to Sarno, Positive Intelligence, and Nicole Sachs are name-dropped without meaningful elaboration, and most of the runtime is consumed by the host re-narrating her own journey.

“that's a privilege and also a, you know, just. It is what it is.”

“I always know, like, when I say stop journaling, I know, like, I'm, um, kind of like, running the risk of like, some sort of maybe like, anxiety coming back and showing up physically”

Originality

10.0 / 20

The framing of fundraising job stress manifesting as chronic physical symptoms is a somewhat underexplored angle for a fundraising podcast, and the Sarno reference is not mainstream filler. However, the core ideas - imposter syndrome, self-talk, journaling, curiosity - are recycled wellness talking points with no genuinely contrarian or first-principles argument developed.

“we think that confidence is about certainty, but confidence is actually about curiosity. Because we think like when we see somebody certain in something, we're like, oh, they're confident. But certainty is a protection mechanism.”

“your brain is so smart, it will move where you. How and where you feel the pain.”

Guest Caliber

12.0 / 20

Dawn Wensel is a genuine practitioner - 15-plus years in fundraising, current Director of Development at a national nonprofit - which gives her standing. However, the episode does not leverage her operational fundraising expertise; she functions here as a personal wellness narrator rather than a knowledge source.

“I have been, uh, in the fundraising sector for more than 15 years now”

“I'm the director of development at Hope Street Group, which is a national, uh, nonprofit”

Specificity & Evidence

8.0 / 20

Concrete details are almost exclusively autobiographical timestamps and brand names rather than operational data - no metrics, no dollar figures, no case studies, no research citations beyond a book title. Frameworks like Positive Intelligence are mentioned but never explained.

“back in 2018, I started at a new organization, um, director of development. And I had to go into my, you know, new boss's office. We were planning on going on an airplane, you know, taking a trip to Boise, Idaho”

“journaling 20 minutes a day, even when I didn't want to”

Conversational Craft

9.0 / 20

The host repeatedly redirects the conversation to her own story at length, diluting the guest's perspective. Questions are soft, open-ended, and leading rather than probing, and there is zero pushback or challenge to any claim throughout the episode.

“Yeah, I mean, I think what's so important about all of this is that. Or something I've appreciated, as you and I have talked about this is I feel like we try to compartmentalize some of these things”

“I remember with, like, my chronic pain journey how important it was to, like, every time I would have a really bad day to just be like, that's okay”

Standout episodes

  • 306: Healing Starts Within with Dawn Wensel

    2026-06-30

    48

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 306: Healing Starts Within with Dawn Wensel

    2026-06-30 · 26 min

    48 / 100

What listeners say on Apple Podcasts

★★★★★
All the resource fundraisers need!
I’m so happy to know about how this work and Mallory’s guests can transform my ability to be a human, a leader, and a fundraiser. What a gift to be part of this community!

- Sure transit

★★★★★
WHAT A GIFT
Mallory is gifted and insightful in more ways than you can imagine- these podcasts are so much more than how to fundraise- she is an incredible teacher on how to be more grounded, whole and regulated in all aspects of your life

- Ruthie Lindsey

Frequently asked

What is What the Fundraising's substance score?
What the Fundraising scores 48.0 out of 100 for substance and ranks #5200 on The B2B Podcast Index. That puts it ahead of 16% of the B2B podcasts we rank and #736 of 926 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is What the Fundraising worth listening to?
What the Fundraising is ranked on The B2B Podcast Index with a substance score of 48.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts What the Fundraising?
What the Fundraising is hosted by Mallory Erickson.
How often does What the Fundraising publish?
What the Fundraising publishes weekly, has 341 episodes, released its most recent episode on 2026-11-03.
Which What the Fundraising episode should I start with?
Our highest-scoring recent episode is "306: Healing Starts Within with Dawn Wensel" (48/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

DonorPerfectHope Street GroupCurablePositive IntelligenceThe Small Nonprofit Podcast

Guests who've appeared

Dawn Wensel

Topics this show covers

The themes that come up most across this show's episodes.

Imposter syndromeJournalingJohn SarnoCurable appMind-body connectionPositive Intelligence frameworkNicole SachsChronic painSelf-talkTMJ

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