Blogging Best Practices: Business Marketing Etiquette with Favour Obasi-ike

Episode notes

Favour Obasi-ike, MBA, MS breaks down why every business website needs an active, well-structured blog. He introduces content pillars - long-form foundational articles around 3,000 words - and content clusters, shorter supporting articles around 700 words that link back to the pillar to build semantic authority. The session also covers how embedding multimedia like YouTube videos and infographics increases "in-view" time and reduces bounce rates. It closes with Favour revealing his background as a music producer and playing an original instrumental track live. Who is this for? Business owners, content creators, and digital marketers who want to turn their website blog into a long-term traffic and authority asset - especially anyone publishing content inconsistently or without a proper content structure. Key Moments & Timestamps 01:33 - Why every business website needs an active blog and a structured sitemap. 04:21 - How embedding YouTube videos retains traffic and intellectual property on your domain. 65:01 - Understanding content pillars (3,000 words) vs. content clusters (700 words). 68:00 - How infographics increase content shares by up to 300% and lower bounce rates.

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