
Virtual GM · 2026-04-16 · 33 min
In this episode, Cody sits down with a very special guest - Malissa Baum , a seasoned Virtual GM who has been part of the team at Vibrant Management for over four years. Malissa currently oversees operations at two incredible properties: Adobe Desert Boutique Motel and Watchman Villas, giving her a unique perspective on what it really takes to run hospitality operations remotely in today’s world. This episode is a candid, behind-the-scenes look at the realities, rewards, and lessons of being a Virtual GM in modern hospitality. Segment 1: Why the Virtual GM Role Works Malissa shares her favorite part of being a Virtual GM and why this model is becoming more powerful in today’s hospitality landscape. From flexibility to scalability, she explains: What makes this role so unique - and so impactful Segment 2: Advice for Aspiring Virtual GMs Thinking about running your property virtually? Malissa breaks down: The mindset you need The systems that make it possible The habits that separate good from great What does it really take to succeed remotely in hospitality? Segment 3: The Hardest Part of the Job It’s not all smooth sailing.
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