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Index/Ops/Matt Talks Hospitality: Real conversations for innovative hoteliers
Matt Talks Hospitality: Real conversations for innovative hoteliers artwork

The accidental hotelier who made membership more profitable than lodging. Ft. Jim Deters of Gravity Haus

Matt Talks Hospitality: Real conversations for innovative hoteliers · 2026-07-22 · 44 min

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Topics in this episode

Hospitalityhospitality leadershipHotel managementhotel technologyHotel Business

Episode notes

What if the room was the least interesting thing about your hotel? Jim Deters looked at a ski town in Colorado and decided to build something else entirely: a tribe. He is the founder and CEO of Gravity Haus, an adventure lifestyle hotel and membership club with properties across the Rocky Mountain West. Jim's a tech entrepreneur turned accidental hotelier, and someone who gives his general managers stock options, which tells you everything you need to know about how differently he thinks. Jim joins Matt to talk about the membership model, the tech stack, and how he's built something that guests are willing to pay for twice: once for the room, and once to belong. Jim Deters is the founder and CEO of Gravity Haus, an adventure lifestyle hotel and membership club with 13 properties across the Rocky Mountain West in the USA. A platform investor and creator, Jim has spent the last two decades building companies around one simple idea: people thrive when they find places where they belong. Learn more about the podcast here: #hoteltech #hospitalitypodcast #mews #hotelmanagementsystem #pms #hotelrevenue Matt Talks Hospitality is handcrafted by our friends over at: fame.so

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