🎧 Episode 35: The New Hospitality Leader - GM vs. Experience Architect - Virtual GM

Topics in this episode

hospitality leadership hospitality trends 2026 hotel general manager experience architect hospitality hotel management evolution

Episode notes

In this episode, Cody & Meagan tackle one of the biggest shifts happening in hospitality today: the evolution of the General Manager role . What used to be a primarily operational position has transformed into something much bigger. Today’s leaders aren’t just managing properties - they’re shaping experiences, building brands, and designing how guests feel from the moment they discover a property to long after they check out. So the question is: Are General Managers becoming Experience Architects? Opening: A Changing Role Cody & Meagan set the stage by reflecting on how dramatically hospitality leadership has changed over the past 5 - 10 years. From their own experience and industry events, they share the moment it became clear: The GM role isn’t what it used to be. Segment 1: The Traditional GM Mindset They break down the classic GM playbook: Staffing schedules Maintenance oversight Budget management Daily reporting Occupancy targets Success was measured by: Operational efficiency Cost control Basic guest satisfaction Insight: The GM used to manage a building.

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