European hoteliers: Here are your 2026 hospitality trends

Episode notes

In this episode of Hotel Moment, Dylan Cole, Managing Director EMEA at Revinate debuts as podcast co-host with over 13 years at the company across New York, San Francisco, Singapore, and Amsterdam offices — bringing essential regional context to the five major hospitality trends shaping 2026. While the previous trends episode covered hyperpersonalization, unified tech stacks, real-time decisioning, cybersecurity and privacy, and guest engagement platform evolution from a global perspective, Dylan demonstrates that hoteliers in London, Munich, Stockholm, and the Amalfi Coast face fundamentally different pressure points requiring regional strategy. What you'll learn: Regional personalization motivations: In UK and Ireland, personalization defends margins against OTA dominance with high labor costs and price-sensitive guests, making it about driving direct bookings and valuable loyalty rather than being fancy. DACH guests demand clear consent and value-driven communication without creepiness, requiring prominent opt-in buttons and data privacy lines.