Virtual GM · 2026-03-12 · 7 min
In this episode, Cody & Meagan are coming to you a little early - because by the time this drops, they’ll just be getting back from Hawaii . It’s a shorter, focused episode tackling one of the most important (and most misunderstood) topics in hospitality: how to build a hotel website that actually drives bookings . Your website isn’t just a digital brochure - it’s your best salesperson. You can have the most beautiful property in your market, but if your website doesn’t tell your story clearly, build trust, and guide guests to book direct, you’re leaving serious revenue on the table. Cody & Meagan break down: Why your website matters more than ever for direct bookings The biggest mistakes hotels make with their sites How a strong website protects you from over-reliance on OTAs What your site needs to do to increase conversion and ADR To go deeper, we’re linking one of our most popular episodes of all time - our 2022 breakdown on hotel websites. It’s the 5th most downloaded episode ever , with over 400 downloads, and it’s still just as relevant today.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
The New Era of Revenue Management for Independent Hotels with Chas ScarantinoGAIN Momentum · on Direct bookings81 / 100
274 - The Influencer Playbook: 3 Simple Wins for Independent HoteliersHotel Marketing Podcast · on Direct bookings76 / 100
VRS670 - When Hospitality Leads and Tech FollowsVacation Rental Success · on Direct bookings75 / 100
GMH Hotels: Hotel Owners Are Dropping the Big BrandsGood Morning Hospitality · on Direct bookings64 / 100
3+3+3 Ep2: Personalised Pricing, Always On and Booking DeclineRevenue Hub · on Direct bookings62 / 100
An Important Announcement About This PodcastSocial Pulse Podcast: Retail Edition · on Hospitality marketing21 / 100
No Show Today, Season 4 Starts September 3rd21 / 100🎧 Episode 47: Why Every Independent Hotelier Needs to Attend the Independent Hotel Show Miami27 / 100
No Show Today, Season 4 Starts September 3rd🎧 Episode 52: Celebrating 156 Episodes and The Independent Hotel Show Miami🎧 Episode 51: The New Guest Expectations in 2026 What Travelers Want Now That They Didn't Five Years Ago