Season 4 - Episode 8 | Redefining E-commerce: The Journey of Chợ Tốt (Carousell Vietnam) in the Second-Hand Market with Ruby Hoang (Vietnam) - Sustainability - Thriving in the Age of Disruption

Topics in this episode

Sustainability #ThrivingInDisruption #Chotot #innovationleadership #EntrepreneurialMindset

Episode notes

Stay Connected with Us In this thought - provoking episode, Ruby Hoang - COO of Chợ Tốt (part of the Carousell Group), reflects on her 10 years journey leading one of Vietnam’s largest classified e - commerce platforms. From shaping customer trust in second - hand marketplaces to championing purpose - driven leadership, Ruby shares how an entrepreneurial and crisis - ready mindset helped her navigate rapid business transformation and personal evolution. She opens up about building trust in e - commerce, empowering local innovation within a regional company, and developing inner clarity through self - awareness and spiritual growth. Ruby also reveals how simplicity and reflection sustain her in both leadership and life. Leadership is not just about managing. It’s about knowing yourself, trusting others, and leading with authenticity. Key Themes Explored: 1. Entrepreneurial and Crisis - Ready Mindset in a Corporate Role Ruby illustrates how being open - minded, decisive, and resourceful helped her and her team adapt to changing customer behaviors: from building a user - friendly app to tackling trust and convenience in second-hand goods. “You cannot do all the things.