The Curiosity Current: A Market Research Podcast · 2026-03-10 · 44 min
In this episode of The Curiosity Current , hosts Stephanie and Molly are joined by Laurie Demeritt, CEO of The Hartman Group. Together, they explore one of the most persistent challenges in food and beverage research: the gap between what consumers say and what they actually do. Laurie explains why this aspiration - behavior divide isn’t evidence of irrationality, but a reflection of competing priorities like identity, budget, convenience, emotion, and context; all playing out in real time. A central theme of the conversation is the integration of quantitative and qualitative research. Rather than treating them as opposing methodologies, Laurie argues for a connected approach where insights are refined across methods. When quant and qual inform each other, contradictions become granular clarity, and researchers can better understand the trade-offs that shape purchase decisions. The discussion also examines growing consumer skepticism around sustainability, health, and ingredient claims.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Interview with Pablo Perversi, President Europe, DanoneThe Growth FMCG CEO Podcast · on Sustainability68 / 100
How to Lead with Curiosity: Kafi Payne on Navigating ChangeAsk Ashley · on Empathy63 / 100
Fertility OptimizationUniversity of California Audio Podcasts · on health56 / 100
From GPS points to satellite data: The future of traceability with Nicole LinaresSurvey & Beyond: The Data Collection Podcast · on Sustainability56 / 100
Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Empathy51 / 100
Ep.32 Dr Pat Boulogne - Beyond the Idea of Normal HealthBe You Start Now · on health40 / 100
Why your research needs a “thinking cave” with Sarah Kling89 / 100
Social media is your new decision engine with Vladimer Botsvadze46 / 100
What second by second phone data reveals about human attention with Byron Reeves77 / 100
From insights to foresights: predicting what consumers will need next with Kerry-Ellen Schwartz74 / 100
Your tools aren't broken, your processes are with Zontziry Johnson67 / 100