The Trades Podcast · 2024-11-08 · 1h 9m
About Maresa Friedman TheExecutiveCatHerder.com With over 25 years of experience in creating and executing strategies that shape the market, I am a Fractional Chief Strategist who helps businesses achieve their goals and drive better results. I am also a former Google Speaker, a keynote speaker, and a brand narrative subject matter expert who nerds out on business, leadership, and marketing. I work with clients across various industries, from consumer packaged goods, retail, e-commerce, gas and oil, energy, sports, to thought leaders in the C-suite of emerging and global brands. I focus on crafting and implementing brand narratives that align with internal initiatives and drive revenue and growth. I leverage my technical savvy, directness, insight, and perception to collaborate with cross-functional teams and take a 360-degree approach to strategy, process, and marketing. I don't believe in vanity metrics or hacks, but in strategies that are sustainable, effective, and tailored to each client's needs and vision.
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