The Straight Talking Guide to Launching Your First Product · 2016-12-15 · 48 min
Expert Guest: Mark Asquith (Excellence-Expected.com) Key Learning Point: In this session, you will learn what the market really needs and wants as well as how to define your ideal customer. Free Resource: Avatar Creation Template For those looking at a successful business from the outside, it is easy to think that the idea is all important, and if people can generate great ideas, they will succeed. If only it were that simple! As entrepreneurs, we know that we need to dig deeper, to make sure that we are spending time on the ideas with the best chance of success in the market we want to enter. How can we best test our ideas before creating our product or service? It all comes down to having meaningful customer conversations. Why should we have customer conversations? Customer conversations can let us know if there is an audience out there for what we want to provide. They can tell us if the problem we aim to solve matters enough for people to want to pay for, not only a solution but our solution. And they can also give us valuable feedback that can be used to change and tweak our product to increase its impact.
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