The Straight Talking Guide to Launching Your First Product · 2016-12-15 · 49 min
Expert Guests: Phil Pallen (PhilPallen.com) & Kyle Wilkinson (KyleWilkinson.co.uk) KLP: In this session, you will learn how to create a brand that talks directly to your ideal customer and why this is so important. Free Resource: Brand Briefing Template When it comes to branding, there are a couple of common misconceptions that are important to dispel. Firstly, branding is so much more than just your logo and letterhead. Branding goes far beyond the visual assets of your business and goes deeper into who you are as an entrepreneur. Another big misapprehension is that branding needs to hugely costly. Two people who know all about the importance of effective branding, as well as how to get started in the early days, are Kyle Wilkinson and Phil Pallen. What is a brand then? A brand is not just a logo and the visual assets used by a business. These are just the visual extension of the brand. The brand is the core principles, values and outlook of the business. Think of some of your favourite brands and what comes to mind when you think of them. Most likely, more will come to mind than just the logo.
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