The Straight Talking Guide to Launching Your First Product · 2016-12-15 · 1h 13m
Expert Guest: Adam Farah (ZazuAfrica.com) KLP: In this session, you will learn if how to build your product on a budget and market test it without overspending. Free Resource: Product Development Planner Developing a brand new product from scratch can be a costly and time-consuming process. Thanks to modern technology, however, we can now use lots of online resources and apps to prove a business concept without having to sink a great deal of time and money into its development. Adam Farah joins us to discuss his experiences of developing two different products in two very different ways. Cavalry, a roadside assistance app, was built from the ground up over the course of a year and landed a coveted spot on the Ignite accelerator program. However, Adam admits that during the development of the app, he was building what he wanted, and what he thought customers wanted, rather than what they actually wanted. It was development based on assumptions rather than real-world tests. That idea was shelved and in hardly any time at all, Pip™ was born. Adam and I quickly developed the idea of a concierge service in the form of an invisible app.
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