The Straight Talking Guide to Launching Your First Product · 2016-12-15 · 44 min
Expert Guest: Ash Maurya (LeanStack.com) Key Learning Point: In this session, you will learn how to define and measure what really matters for the growth of your product. Free Resource: Results Analysis We live in a world where access to huge amounts of data about our businesses is just a click away. In fact, these days, there is so information that it can be difficult to know what to focus on. We can get caught up trying to measure too many things at once and this can lead to paralysis by analysis. We could also be focusing on the wrong information and be flattering ourselves with numbers that look great, but don’t accurately reflect our performance. Ash Maurya joins us to explain how to define and measure what really matters for the growth of your business. When starting out, we need to know what to measure to determine whether or not we are on track and making progress. Very often there is just one specific key performance indicator, or KPI, that can be used to determine if your business is on the right track or not. When determining which KPI this should be, we need to be careful not to choose vanity metrics.
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