The Straight Talking Guide to Launching Your First Product · 2016-12-15 · 55 min
Expert Guest: Ayelet Noff (Blonde20.com) Key Learning Point: In this session, you will learn how to create a media launch plan that generate real results! Free Resource: Media Targeting Planner The attention of consumers is at an all-time premium. There are so many product launches, marketing campaigns and different media outlets vying for our consideration. So, when it comes to the launch of your first product, how best to stand out, attract the attention of the right people and make a lasting impression? Ayelet Noff, the founder of award winning global PR agency Blonde 2.0, joins us to share her tips for launching a product in the best way for the maximum impact. Throughout her career, Ayelet has helped startups tell their story to the world, and making an impactful first impression is all about that story. In order to craft the story that you will tell the rest of the world you need to be very clear on which problem your product or service is solving, who your main competitors will be and what makes your solution better than theirs.
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