How L’Oréal Uses AI to Transform Marketing Effectiveness | Global Marketing Leaders Reveal All

Episode notes

In this episode, we sit down with Vasileios Kourakis, Global Marketing Effectiveness Director at L’Oréal, and Camille Erard, Luxury & Beauty Partner at Ekimetrics, to unpack how one of the world’s biggest beauty companies is transforming marketing through AI, advanced measurement and data-driven decision making. From building a culture of marketing effectiveness to scaling AI across global teams, this conversation explores how leading brands move beyond dashboards and reporting to create real business impact.

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