The Omnichannel Marketer · 2026-01-23 · 24 min
In this episode of the Omnichannel Marketer, host Kait Stephens interviews Aliett Buttelman, co-founder of Fazit Beauty. Aliett shares her unique journey from fashion modeling to entrepreneurship, detailing the creation of innovative makeup patches and the brand's rapid growth through strategic channel expansion and social media marketing. The conversation highlights the impact of viral moments, such as the Taylor Swift effect, and discusses the importance of supporting female founders in the beauty industry. TAKEAWAYS: - Aliett’s background in modeling provided her with insights into the beauty industry. - The launch of makeup patches disrupted traditional beauty application methods. - Social media, particularly TikTok, played a crucial role in brand awareness. - Diversifying marketing strategies is essential in response to platform changes. - The Taylor Swift effect significantly boosted brand visibility and sales. - Retail partnerships are tailored to meet different customer demographics. - Community engagement is vital for brand loyalty and growth. - Female founders face unique challenges in securing investment.
Heather Wood @ GOODLES64 / 100
Jared Grawrock @ goodr72 / 100
Danielle Nicoll @ Cann74 / 100
Christina Kao @ Le Mini Macaron
Amy Gordinier @ Skinfix