Turning Your Customers into Stakeholders with Isadora Alvarez

Episode notes

Our special guest is Isadora Alvarez, founder of Backbeat Co. an ethical California lifestyle brand. Back Beat's easy-living basics have a cult following and have been spotted on everyone from Cara Delevingne, Amber Heard and the Man Repeller Team. During our conversation, Isadora tells us how she built Back Beat Co. from the ground up with a strong commitment to sustainability and how she tells her brand story to the customer base, online and offline through popup events and email marketing. (“I call the people that buy from us our stakeholders because, without them, our company wouldn't be able to run.”)

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