#304 - How to Go from 0 to 30M Views in 40 Days With HeyDominik

Speaker A: How did you blow up on Instagram? Um, to get to 30 million views in 40 days.

Speaker B: I don't know if I should say this, but honestly.

Speaker A: Today's guest is Dominic Rieger, better known as hey, Dominic. A former law school dropout turned creator agency founder. He built a seven figure business and helped creators explode their audiences, all while staying brutally honest. He's here to share his strategies for content growth and algorithms.

Speaker B: I wanted to be an influencer, so I was like, okay, how can I make this happen? Suddenly, brands started going, coming to me. Formula One, McLaren. I was like, what the hell?

Speaker A: No. What's the fastest way to monetize your content if you're new?

Speaker B: I tell people and they're like, here's

Speaker A: why most people are unhappy, as with their life. It has to do with.

Speaker B: We had, like, in Vienna, some office where there was like 300 phones with Instagram test accounts where I was just testing and seeing how the algorithm works.

Speaker A: What was like, the most exotic niche you've had as a client?

Speaker B: I mean, we had some porn stars.

Speaker A: What's that, uh, porn star's name?

Speaker B: I was watching her for years that time.

Speaker A: How do you trick the Instagram, um, algorithm to go viral?

Speaker B: Easiest trick in the book, obviously, is, where's your ring? I forgot. Yeah, I do have a ring. I forgot. I. I actually usually have two rings. Like an hour thing.

Speaker A: Yeah.

Speaker B: And a wedding one. I forgot it. Sorry. But I can tell you I am married.

Speaker A: Okay, that's. I didn't know. So that's where we. Where we wrote initially. I think once.

Speaker B: Once I. You don't know what happened? Why Martin Shower. You remember him?

Speaker A: Yeah, he texted me. He's like, something.

Speaker B: And I don't. I didn't remember why. I know. Like, okay, I'll text you, Martin.

Speaker A: Shalom. And of course, that's the guy you also know.

Speaker B: Yeah, I know a lot of these from this area because. Yeah.

Speaker A: So that's how we wrote that Must have been six, seven years ago.

Speaker B: Must be a long time.

Speaker A: And 20.

Speaker B: 19. 20.

Speaker A: Yeah. I didn't know that. I just thought you were just a regular per. I mean, you are a regular person,

Speaker B: but then very regular.

Speaker A: But then years later, I go on YouTube and I find your videos. I'm like, uh, instagram. How to grow on Instagram. Uh, And I'm like, this guy's super cool. And I watched your videos for, like, years.

Speaker B: You did?

Speaker A: Yeah.

Speaker B: Yeah.

Speaker A: Not all of them, but every now and then I was like, that's some really good shit.

Speaker B: Yeah.

Speaker A: And then, and then at some Point. I connected the dot. Oh, I think then I wrote you on Instagram.

Speaker B: Could be.

Speaker A: And then I saw the messages that we wrote years before. I'm like, wait a minute. What we wrote before? Like, oh, it's.

Speaker B: It's even crazier than that, man. Even crazier. I, uh, I totally forgot about it because it must have been 2016, so. It must have been 2016. Maybe 2015. 2015. Here's another thing. Yes. So I was in LA in 2015. I was with some guys and they're like, let's go to some event. And they just took. It was somewhere in downtown la, because I. I kind of lived in Long Beach.

Speaker A: Yeah.

Speaker B: And, uh, it was some event downtown la. I think you were there as well.

Speaker A: Yeah.

Speaker B: That's when I first saw you. It was like, lots of people there. Like, I don't know, 500 people. Yeah. You were there. I don't remember the name.

Speaker A: It was a guy. Yeah, that was. Oh, and with the beard. That was.

Speaker B: Yeah, yeah, yeah.

Speaker A: We did a free tour there. A seminar.

Speaker B: I was there, so. No, that was 2015. Yes, that was 2015. So then. Then I kind of figured out, uh, Like, I think you're. You must be from Austria or something like that. Well, you said or something. And I kind of lost track of you. And then I was trying to. Trying. At that point, I was still trying to find myself, you know?

Speaker A: Yeah.

Speaker B: Uh, just trying to figure out. Because I was at the university in Vienna and I was like this.

Speaker A: What did you study?

Speaker B: Law.

Speaker A: Oh, uh, Classic.

Speaker B: Classic.

Speaker A: Yeah.

Speaker B: Yeah. Where all the cool people come and. And then I was. And I found you on YouTube. I think I. I think that was how it happened. I found you on YouTube in 2015. 16, right after this. And here's the thing. Uh, we have a picture together.

Speaker A: No.

Speaker B: Yes. And I just remember this. Literally an hour ago, and I spent an hour finding this picture.

Speaker A: Do you have it?

Speaker B: I have it.

Speaker A: Dude, show me.

Speaker B: I have it. Oh, my God, that's so fun. We actually did something, but I don't remember anything. I just remember a little bit about video cutting. Wait. I was so bored.

Speaker A: Yeah, you were cutting videos.

Speaker B: I think for you. No, wait a minute.

Speaker A: What the hell?

Speaker B: Just, um, in.

Speaker A: In. In the little mini place.

Speaker B: Mini.

Speaker A: Or at home online.

Speaker B: I. The thing is, in 2016, I ran into a kitchen closet and then I got like a. A bad concussion. Like one that knocked me out for. For a week or something. What the hell? Still have issues with this. Still dizzy. Every. Every month. So I forgot a lot of things, unfortunately. Which probably is a good thing anyway. It's funny because I forgot a lot

Speaker A: of things, too, without running into a kitchen.

Speaker B: So maybe it's not because of that. Maybe doctors just wanted to be nice because I was actually at a doctor a few years ago trying to get myself checked out. And he's like, yeah, could be. But anyway, so here's the picture I found.

Speaker A: Let's see. Oh, my. I was on the.

Speaker B: I'm on the ride.

Speaker A: There's. Oh, you look so different, man. Oh, yeah, you too. Yeah, me too.

Speaker B: Yeah.

Speaker A: Wait, dude, I know these people. There's Kevin in the top left.

Speaker B: Oh, Kevin. What's his name?

Speaker A: Okay.

Speaker B: Okay.

Speaker A: Yeah, he's a business partner of mine.

Speaker B: Dude. Yeah.

Speaker A: Where was that? That was in.

Speaker B: This was in Vienn. M. M. Coup.

Speaker A: Oh, uh, Museum's quit yet, bro. Holy. I know. I don't know the other guys.

Speaker B: I wouldn't. Oh, now I remember something. So we were. I was always texting. Not with you. I was texting with Boss Chen. Yeah.

Speaker A: My assistant. Yeah.

Speaker B: And he always sent me some because I was like, a video. Like, I loved video editing since.

Speaker A: Oh, I remember now.

Speaker B: And for some reason, I always. I blurred out faces.

Speaker A: Yeah, that's what you did.

Speaker B: I did this hours a day. Yes.

Speaker A: My first video product.

Speaker B: Exactly.

Speaker A: You were on that crew. I remember. Holy. You had the blurring.

Speaker B: Blurring the faces when you had to

Speaker A: do it frame by frame, man.

Speaker B: No, no, I didn't do it. I can tell you now because Bosh was like, dude, you need to do it frame by frame. And I was like, no, I've been editing for a while. I was tracking the masks, and it was basically pretty fast.

Speaker A: No.

Speaker B: Yeah.

Speaker A: Well, man, that's how it works.

Speaker B: And I totally forgot about this until recently, actually, today.

Speaker A: Okay. So after that, let's. Let's. That is insane. And now you're super well known for your brand where you teach people how to grow on Instagram, how to go viral. You got a bunch of really, really insane results for yourself, for your clients. You have. How many subs do you have on YouTube now?

Speaker B: Honestly, I don't know. 100, 80, 90?

Speaker A: Insane.

Speaker B: Something like that. I stopped tracking after 100 crazy because.

Speaker A: And like, I said, like, I watched your videos. This guy. Because there's so many artists on, like, how to go viral on Instagram, and I'm like, I always found your videos. I'm like, okay, this guy is legit. Like, he knows what he's doing. He doesn't. Just, like, gimmicky. It's not clickbaity. Like, you actually know what you're doing.

Speaker B: Yeah.

Speaker A: What a fucking. How did you get. So you like the video editing stuff?

Speaker B: Yeah.

Speaker A: And then how did you get from that to what you're doing right now?

Speaker B: I was actually just trying to figure out what to do with my life because I'm like, I don't want to be a lawyer or stuff like this. So I basically went ahead and, um. Yeah. So first. Literally one of the first thing was like, okay, university. I don't want to do university. Uh, I was looking for gigs. I think the one with you was even unpaid.

Speaker A: Yeah. Yeah.

Speaker B: To be honest, it was on, but I loved it because I didn't have to go to university. So I was just editing. And, um, then I started an agency, made the web design.

Speaker A: Okay.

Speaker B: Like, everybody does. Seems like with a. With a friend of mine. And, um, yeah, then we kind of. Some people asked us, yeah, how about Instagram? Because that was like, the new thing. You do that, too? I'm like, sure, yeah. I didn't know anything. That's like 0.0. Um. And, um, we're just. We're just winging it, to be honest, and just figuring stuff out. And then I figured out, okay, there's these influencers who are coming up right now, these Instagram influencers, The beautiful. Like, the people were just cool. Yeah. And I was like, I want to be cool guy. So. So I started because I wanted to be an influencer. So I was like, okay, how can I make this happen? Just locally known and then on in Vienna. Yeah. And 10. 10,000 followers was already considered the influencer. And, um, I just figured it out. I just made some pictures. Stupid. It's just horrible. It just disgusts me if I think about this, you know, Pictures with a hat.

Speaker A: Yeah.

Speaker B: Something like this, you know?

Speaker A: Is that still on your Instagram?

Speaker B: Some of them I deleted a lot, but some I just had to leave on there just because I want to remind myself.

Speaker A: Yeah, that's.

Speaker B: But, um, suddenly, brand started coming to me and Formula One.

Speaker A: What?

Speaker B: McLaren? I was like, what the hell?

Speaker A: No.

Speaker B: So they. They actually. They shipped us a bunch of people to the T. Um, race.

Speaker A: Formula one race.

Speaker B: Yeah. Yeah.

Speaker A: Wow.

Speaker B: Like Paddock Club and stuff like this. Yeah. And like, I was like, okay, there something. This. Actually something cool. How do.

Speaker A: Sorry to interrupt you. How many followers did you have when they got you in the formula?

Speaker B: 15K. Wow. I don't think I had more. Maybe even less.

Speaker A: What was 2019 influencer brand about, like, influencing? Just looking, just, you Looking and take

Speaker B: a picture with a hat and like, and some m. But the thing that I figured out quite early was I always wrote these captions that are. I was like, I want to have like a mini blog. I want to, like, I'm speaking to people. So this is how I started. And this is why I suddenly got so many comments and engagement. People reaching out to me. Even with 10k followers, everybody was like, hey, cool, blah, blah, blah. I think this is. This was the first thing where. Where I kind of figured out, okay, it's about developing the audience and not just blowing up for likes and stuff like this. Um, yeah. And, um, it went ahead after a while. I figured out, cool. This is not for me though, because this is just how hard. Let's just stupid. We. But we had awesome, awesome time though. So for example, once, I think. I'm not sure if we can talk about this, but once we were in some. Some party with scooter. With, uh, H.B. baxter. Yeah. And I remember I got some henna tattoo there and some other substances. Okay. And also something with pissing into some bucket.

Speaker A: Wait, what?

Speaker B: Scooter? With school.

Speaker A: Yeah, but just in a bucket with Scooter, essentially.

Speaker B: Yeah.

Speaker A: Wow.

Speaker B: And, uh, but this. Yeah, that was like, okay, yeah, this influencers thing is legit. But people started to reach out to me saying, how can I do the same? Like, how can a grown Instagram have a. Have a audience like this? Yeah, you know, the audience who are. Who are a little bit invested in you and not just some cool picture. And I was like, oh, yeah, let me think how I did it. Then I started the YouTube channel and kind of figuring it out with the clients that I already had on the. On the back end.

Speaker A: Is that the YouTube channel you still have?

Speaker B: I still have it.

Speaker A: Yeah. That's still the same.

Speaker B: Yeah.

Speaker A: Wow. You just started talking about how to grow insta. Uh, how to. And, uh, like I said, like, that it's cool that you brought that up, that it wasn't just like, let's blow up with random content, but that your main focus has always been how to build a relationship to your audience.

Speaker B: Right, That's.

Speaker A: I've noticed that too with. With the very first business, the dating advice business, which is how we met, apparently. Now that you know that it's. It's. Dude, I. I had made my first million with 20,000 followers on Instagram. And sure, I had a YouTube channel as well, so don't get that wrong. But like, I. I hadn't realized at that point how lucrative my small brand was already, because only later I would meet influencers with like literally a million followers. So I just did the calculation based on my old brand. I'm like, well, I made a million with 20,000 followers. So if you have a million, like, holy shit, we can make even more sure. And then, you know, like, and then I realized, oh, the number doesn't actually matter. I've met so many influencers with a million followers. And I'm like, okay, um, how many CTA replies did you get on that promo? And he's like, four. I'm like, what? You have a million followers? And then the funny thing is, especially I met this one guy. I'm not going to go into detail, I'm not going to say the name of this guy, but he's a huge South African fitness influencer, extremely jacked guy, over a million followers. And um, and he wanted to work with me, you know, and whenever influencers come to me and they want to work with me ever since that guy, I start asking more detailed questions about like, how many story views do you get, where these clients, these clients, these followers come from, etc. And what are you known for and what it turns out with this guy? At first he was all braggy. Like most influencers, he's all like, yeah, yeah, I got like four different income streams. Yeah, we're making a million, and so on and so forth. And, and that's when I realized, um, I told him to do a test CTA for a high ticket coaching offer because he said he wants to do fitness coaching because he's a fitness dude. Right. And that's where I asked him like, how many replies did you get that? And he said four. And I looked a little closer into that and it turns out that most of his followers of his 1 million followers are gay men. That just literally beautiful him. Yeah, like, because he's this like being lucrative as well.

Speaker B: Pretty. Probably even more so. Honestly, I would recommend him to do

Speaker A: that a hundred percent because, you know, he's this jacked guy, which is like pretty sexy for a lot of gay guys. So, and, and, and all of a sudden he starts talking. He, he goes from bragging to like, yeah, it really sucks. My, um, DMS are full of dick pics that guys want to. Guys want. He's literally said this. He's like, guys want to fly me out to Dubai for 35k so I can have sex with them. And I tell them I'm not homosexual, but they don't care. They're like, look, how much do you want to change your mind? Yeah. So, um, and then, and then I told him like, hey, listen man, like uh, even if you pay me a lot of money, I don't think I can help you with building high tech coaching offer because your audience doesn't want. The audience wants to just suck your dick. So, um, and then years later I stumbled across his profile again and he uh, started online on Only Only Fans. There you go. He started Only Fans. And his photos would be like him in his underwear. And like not just in his underwear, like flexing but like sexy poses with his ass peek. And I'm like, dude, what the are you doing? And he's got a wife and dogs. And like I'm like, bro, like, you're prostituting yourself.

Speaker B: Yeah.

Speaker A: Um, so that's where I realized like followers alone, the number doesn't matter.

Speaker B: Oh man, this is so many different levels though. I know one super famous Austrian influencer. I'm also, I'm not going to mention names, but now he seems like he's legit now. But back then he had like this huge campaign with an Austrian chain that I'm also not going to mention. But it starts with B and it ends with ipa. And uh, and um, in between there's no other letters. But um, he actually had to pay back the whole yearly fee because they figured out we don't get any conversions.

Speaker A: Wow.

Speaker B: He was like one of the major ones.

Speaker A: What was he supposed to promote? Their stay or brand?

Speaker B: Yeah, I don't know. He had like a long term partnership. Like wow. Something.

Speaker A: Yeah, it's crazy. It's, it's. And it's getting worse too because at least back then, like that was a perfect example. Like these companies would just be like, oh, we've heard about this influencer marketing thing, so let's just get a random guy and pay him 30k.

Speaker B: Yeah.

Speaker A: Nowadays there's all these, there's like um, too much offers out there, too many influencers there. So the market swung, right? The whole idea behind supply and demand, there's too much supply and too little demand. And now also with AI, it's like you can just create your own freaking influencer.

Speaker B: Right?

Speaker A: And uh, this is really crazy. Like we have clients now too. We just started doubling down on AI, specifically AI content creation in 2024.

Speaker B: Awesome.

Speaker A: And we have like, we have like 65 year old ladies that are just creating like AI stuff. Oh yeah, yeah. And they're just going viral. It's like 2.1 million views, which is an AI video, you know, and they're like crushing it with that.

Speaker B: And I teach them though. Huh, huh? How do you teach them though? Because I have a bunch of ladies like this as well. I was gonna ask, but it's a little complicated.

Speaker A: It is. They need a lot of hand holding.

Speaker B: Yeah.

Speaker A: Uh, a lot of really from the bottom up. Right. So, uh, when I first started teaching specific content creation, I'm like, this is how the algorithm works. Like, I would just go into all these, like, advanced things and then we would get older and older clients. Our oldest client, 94 years old.

Speaker B: Holy crap.

Speaker A: 94 years old. And you know what he does? Shout out to him. His name is Paul. And he, uh, does sports content. Just like sports highlights and shit like that. This guy's going viral, getting like 200,000 views. And it's really cool. And what, um, was I saying? Yeah. So with these guys, you have to be like, this is your phone. This is the home button.

Speaker B: Right.

Speaker A: This is how you install Instagram. This, like from the ground up. So we had to include a module 0, which is like before module 1, with like all the utmost basic stuff. And our advantage was that I already came from the high ticket coaching space for many, many years. So my entire company was already structured for one on one. So even if, if you buy the quote unquote cheapest version of what we do, you still get a one on one coach. So if you're an older person, you hop on a call with your one on one coach for like an hour or two and they like click with you through it. Like, this is how you upload a video. Click save. Now you save the clip on your computer, like really from the bottom up.

Speaker B: Okay. Yeah.

Speaker A: Um, because they need it. They, they just. But the cool thing is like, once they get it, they're like, they're crushing it.

Speaker B: Oh yeah.

Speaker A: Because a lot of old people have nothing else to do. That's right. You know, they're retired, their kids are out of the house. So all of a sudden they're like, yeah, here's my six videos that I made yesterday. And they're like, good. And especially with AI editing, you know, you use, um, uh, sub magic and stuff like that. Like, you know, like you come from the editing space. Like how we have to like edit ourselves. And now submatch, you press a bunch of buttons. Like the subtitles alone. Yeah, we used to have to do subtitles manually.

Speaker B: Horrible things.

Speaker A: Ins field. Type it in to it again. And now as you press a freaking button and the subtitle and the gifs already there. So they're crushing it. Um, but I, I saw a video of yours on your YouTube and I couldn't watch it yet because it was not enough time. But it said that you got some pretty sick results. So my question to you is, how did you blow up on Instagram to get to 30 million views in 40 days?

Speaker B: It was actually, it was one of the clients, he's actually here somewhere.

Speaker A: Oh no, in Dubai.

Speaker B: Yeah. Um, and um, essentially it's the same, the same blueprint as for everybody. Honestly, the algorithms, you know, some people, for them it just works way faster. For some it just takes time. For example, we had um, one client particularly he's not 800-900K followers and he started from zero and for him it took probably 4 to 5 months without anything happen. He always hopped on the calls like what am I doing wrong? Like don't do anything differently. You were on the right path.

Speaker A: What was his niche?

Speaker B: Uh, music actually like yeah. And uh, yeah, the other one. Basically we were mapping out a strategy and we're looking at some stuff and everybody was doing like it's like entertainment though.

Speaker A: Yeah.

Speaker B: Because obviously for, for these crazy blow up things, it needs to be entertaining, like broader niche. And we had these short videos, really short videos that were doing well in his target, uh, audience and competitors and stuff like this. And we noticed some of them were doing pretty well a few weeks in, couple of thousands of views and stuff like this, but still nice organically. And then I was like let's just try out longer videos. Literally like a minute or like a minute 30, which was the maximum at that time and started doing that. Zero results, so almost no views. But I noticed that the comments for example on posts like these, even though there's like 500 views as opposed to 2500 views, um, the comments were like really going into it and you could really see a conversation, some, some relationship starting to form as opposed to just hahaha or just three emojis. So I'm like there's got to be something there. At watch time all the stats were off. So if you're just going in and looking at the stats, watch time off, people are not watching. However, some that were watching were really really uh, engaging well. So I was like let's just double down on this. And we started crafting some narrative structures, spent so much time in the editing and everything and um, basically started some multi part series. So without even without telling the audience though because they don't like it if you're like part one, part two, part three at this point, because they're like, no, I don't want to do this. I don't have the commitment right now. Um, and at some point it just switched. At some point, the algorithm figured out, okay, people, if it's really, really good content, people really want to watch it until the end. And then they wait until the next. Next video drops 1 minute 30. And, um, from then on, it was basically a home run. And it just kept going, going on. Obviously you need to be very consistent with these things to keep playing at that level.

Speaker A: Yeah.

Speaker B: Um, so now he's doing way less, honestly.

Speaker A: Because, you know, what was the content about? The 60s, 90 minutes.

Speaker B: It's like kind of skits, to be honest.

Speaker A: But it was in the music niche still.

Speaker B: No, this was different.

Speaker A: This was different clients. Oh, okay. Okay.

Speaker B: Yeah, somebody did.

Speaker A: So it was like funny skits.

Speaker B: Yeah, yeah. Entertaining kind of skits.

Speaker A: And then he got to 30 million views in four. What was it, 40 days?

Speaker B: 45, something like that. 40 days.

Speaker A: What did he do in terms of monetization or did he do any.

Speaker B: Yeah, um, so he has like a brand, like a physical brand at the end of the line. That's it for now.

Speaker A: Like clothing or.

Speaker B: Yeah, clothing.

Speaker A: So he sells his own clothing?

Speaker B: Yeah.

Speaker A: Wow. Insane. And what can you. With 40 million views? When someone gets 40 million views, or in this case, 30 million views, how much could they potentially make?

Speaker B: So this particular one, um, I don't know the exact numbers. I just saw him sometimes it. It was varying, obviously, depending on what the. The videos were and. Yeah, like, but between 6 and sometimes 40k a day.

Speaker A: Yeah, that's not bad. And he sold his own fan. Like.

Speaker B: Yeah, it's like actually like, uh, sourcing in Turkey.

Speaker A: Wow. What are profit margins? Like?

Speaker B: Honestly, I have no idea. Okay. I think 30ish percent.

Speaker A: That's pretty. I mean, for. It's again, like for shooting videos. You know what I mean?

Speaker B: That's right.

Speaker A: I always think back, like, how, you know, you and I, uh, we come from almost the same region. Austria. Your grandparents probably told the same stories of like, how they had to walk to school, obviously shoes, even my father. Yeah. So I'm always like, you know, like, people are complaining nowadays, like, oh, I have to make a video per day, man.

Speaker B: I can tell you, like, we just had some drama in my program.

Speaker A: Yeah.

Speaker B: Honestly, I don't know if I should say this, but honestly, today we're kicking out some people because they. Drama queens or kings. But it's queens. Uh, yeah, because I don't have time. I. I'M entitled, basically. I want to have the views without a lot of work. Yeah, exactly.

Speaker A: It. It is. It is something you need to commit. Uh, you don't have to work on it full. You have to commit to it.

Speaker B: You have to definitely think.

Speaker A: You have to put effort in it. I mean, some. Funny enough, sometimes the content that makes you go viral is the one where you put zero effort in. Usually almost feel like an idiot. You're like, damn it. The other video I was working my ass off, nobody cares. But the one where I'm just like, whatever. I remember one of the. One of the first videos I went viral with was just. It was born out of a joke. It was literally just like, XYZ is for people who are broke. And. And I got that format from. There's this 50 Cent interview, the rapper 50 Cent. And they ask him, oh, 50 Cent, you got your water brand and you're. You're writing a book and you're doing the music and you're touring. How do you sleep? Or something like that. And he's like, sleep? I don't sleep. Sleep is for people who are, uh, broke. And I'm like, that's funny. So. So I just started rambling. It was literally like this. Like we were supposed to shoot reels and the camera was already rolling. And I'm like, caffeinated. I told you earlier, I don't drink coffee. So when I do, it's kicking in and I'm just like. I'm just like, uh, I think sightseeing was the first one.

Speaker B: I'm like.

Speaker A: Because we were in Paris and my friend is like, you want to do sightseeing? Like, sightseeing is for people who are broke. Like, what the fuck? You just look at photos of it. So we're like, this is funny. So we uploaded it. Boom went viral. Then we were walking somewhere and I'm. And it was like. Was walking super slow. There was people in front of me and I'm like, God, Dan. Walking is for people who are broke. So we recorded that boom went viral again. And it was just like, it was the stupidest idea. And then we just did everything. Like, Android is for people who are broken. Onlyfans for people who are broke. It's always like, half of them just went fucking completely viral. Nuts. And then sometimes I would put, like, real effort into something and people didn't care.

Speaker B: That's right.

Speaker A: That's why I thought about, like, recently. It's like creating content is kind of almost like gambling. Of course, if you're good, you can kind of trick the system. But the cool thing is like, you, you, you get to work, you make sure your hook is on point, your storytelling is on point, experimenting around, and then you click publish. And then it's kind of like you don't know what you're gonna get.

Speaker B: It's kind of true, but I have to, like, recently I'm like, I'm, um, honestly even thinking of pivoting my whole strategy to. Because right now people come all the time. I want to go viral and I want to go make as many views as possible and stuff like this. But honestly, it's not gonna, you know, so the example with the 40 million views, 30 million views. You don't need 30 million views to make 30k a day. Yeah. Honestly. Or let's say, you know, 100 grand a month you can make with 10,000 views. You know, it's probably less than that.

Speaker A: Yeah.

Speaker B: And, um, in that sense, then I don't think it's gambling because you just need to figure out actually what you want to achieve and figure out and just detach yourself from those bullshit numbers.

Speaker A: And that's a very good point. There's a vanity aspect to it, like how many views you're getting and how many comments, and then there's a real world aspect to it. How much money can I get from this? Because I've also, uh. Especially when you're super niche down. Like I have clients with like, they make like 500 views, but they make 500 off of it. Right. Because they're like selling like I had this woman once. She's uh, she sold like a, uh, nails, like fake nails package thing.

Speaker B: Okay.

Speaker A: And yeah, she just made like 500 bucks from like a thousand views or something.

Speaker B: Yeah.

Speaker A: Right. So I'm like, that's like 500 bucks. Like, I used to have to work my ass off for 500 bucks. So that's pretty decent. And then so you always got to be careful because just like I talked with an influencer before with a million followers who had to basically prostitute himself. Uh, I always rather have a small but highly lucrative micro brand rather than just being the guy who gets recognized everywhere. I mean, that's. That's nice too. Like, you probably have this. Dudes, like, you get recognized probably once a day if you're in a big city.

Speaker B: Big city. Yeah.

Speaker A: Yeah. And. And it's also, it comes with certain advantages as well. But, uh, but yeah, still, like, ultimately we were all in it just because we want freedom and the freedom only comes from money.

Speaker B: That's right. Yeah, that's right. This is what I'm saying. Like for example, look at my Instagram. I don't use it. And people are always like, why don't you. What? You only post like once a month. Yeah, yeah. You fucking asshole. Dominic, he's a scammer. And like, you know, literally I can't. Like If I have 7k views in a video, I literally have to close my program again because I can't take more people.

Speaker A: Insane. So insane.

Speaker B: That's the other end of the spectrum that so many people don't understand. And when I first started, because that's one thing I figured out very early, that there's real leverage and just having a micro brand like six, seven, eight years ago. Yeah. And then people from my hometown and stuff. I'm sure you know it how people are in our cow city. Yeah. Uh, they're like, he's doing something illegal cuz. Oh yeah, he. I hear in, in the German TV you need. There's people with a thou. With a million followers and they make 5k and not more. Yeah.

Speaker A: Like, yeah, it's funny cuz first they hate and, and then at some point, like when you keep being successful, keep pumping more, all of a sudden they're like, hey bro, what's up bro?

Speaker B: Did that happen to you here as well? All the time. Oh man, this is like the story of my life. I remember back I went to Vienna. Then I stopped doing the path, you know, quitting university and just doing nothing basically and just trying to figure it out. And people I, I noticed like when, when I went out with some people, some old friends back then, they were kind of laughing behind their backs.

Speaker A: Yeah.

Speaker B: You know, let him dream, let him do his thing. I'm finishing my university and I'm doing the Path. But for some reason it never stopped then for me.

Speaker A: Yeah.

Speaker B: You know, and I'm still doing the stuff. And uh, now everybody comes like, how can I do this? I'm looking for something to, you know. Now they're like five, six, seven years into their nine to five.

Speaker A: Yeah.

Speaker B: And their spirits are crushed.

Speaker A: And like that's so well said. Their spirits are crushed. There's no better way to say. Yeah, it's, it's. I'm not saying this to hate on anybody. Same like when I studied Latin and English at Universe, first I started. Yeah. First I studied musicology, then I got tendonitis on both arms and I switched to Latin and English because I wanted to become a high school teacher for languages and, and I'm still in contact with some of my friends from university. And, you know, they got their PhD, uh, some of this. And they're like, okay, they're finished studying. And I'm like, you look up, okay, what does a high school teacher with a PhD or even a university teacher make? You look that up and you see the number. And I'm like, wait a minute. I make this before noon?

Speaker B: Yeah.

Speaker A: Okay.

Speaker B: Yeah.

Speaker A: What they make in a year, I make this. I get up in the morning, I have my morning steak, I 3000 steps, and I reply to my emails and I made what this guy makes in a year. And I'm like, that's kind of what

Speaker B: they make in a year, though.

Speaker A: They make like 40, 50K.

Speaker B: And really?

Speaker A: And I'm like, that's kind of. Yeah. And I'm like, that's kind of unfair because it's very. They got to go to university all the time. You know what I mean? They have, like, real knowledge. But then at the, at the end of the day, it's. If it. I'm not saying this to criticize them, because if it, if, if they love it, then God bless. If you say, I'm totally fine with the amount of money I make and I love the fact that I teach Latin and English at school, then please continue doing. And I love you for that. I'm happy for you. But then also, if you're not happy with this, then I feel like you've got fucked by the system big time because you've been dangled this fake carrot in front of you the entire time. Go to university. Go, go finish your job, behave, get your degree, and then you're going to. You know, it's pretty chill to, to teach kids at school because you get July and August and the half of September off and, you know, you only work until noon. And then you got to, you know, correct some homework and that's it. So you get dangled this fake carrot of like, this is pretty good, right? I thought that too. I'm like, okay, being a teacher is pretty good.

Speaker B: I thought too, at some point I was like, I don't want to be a teacher because of these things. Because everybody was telling me, yeah, talking about this, this.

Speaker A: It's our generation. Was all. Everybody said, go study to become a teacher. It was all our generation.

Speaker B: That's right.

Speaker A: That's so. I remember that now. Everybody was studying at school to become a teacher. And I'm like, is that gonna be my dream job? No. Am I gonna tap dance to work every morning? No. In fact, I would pray to God. That when I really become a teacher, I would never have a student that was like, I. That is, like, I used to be. As a student, like, yeah, so. So I'm like, okay, but it's a nice thing. It's like, it's doable. I can get there. I don't need a lot of luck. I don't need to have crazy skills. I just need to get my degree and then find a job at some countryside gymnasium, uh, and then teach there, right? And then I'm like, okay, well, hold on a second. And that was really, like, a thought process that I went through in my 20s. Because on one hand, I'm like, okay, I have only one life, okay? This is not like a video game where I have several runs, and one of the runs, I could just play it safe, and the other one, I'm just like, fuck it, let's see how far it goes. No, I have a singular life. So if I'm a human being that only has a single chance at living his dream, why don't I go all in? Because if I go all in, only one out of two things can happen. Either I don't make it happen. And at least I could look myself in the mirror and said, I tried everything to go live that life where I make as much money as I want, I travel around the world. I'm completely free. I tried everything. Didn't work. At least I can look myself in the mirror and I don't have to wonder what if or option two is. I put in the work, and I actually do live the life that I want. Just like you. You're living in Dubai, man. Like, how amazing is that, right? You asked you earlier, what are you doing summer? You're like, I just leave. I go to the U.S. i go to Austria, I go to Europe. I do go and do whatever the fuck I want. So that's pretty fucking cool. So you know what? Even if someone told me and said, okay, your chance of living that life is less than 1%, I'm like, is it more than zero? Yes.

Speaker B: Yeah, good, for sure.

Speaker A: Then sign me up, because again, like, I win either way. Either I don't make it happen, at least I know I tried everything, or I do make it happen. And then I could even become the person that is up on the mountaintop that turns around and extends his arm and helps the next person up. So now I even get to inspire other people to live the life I get to live, and then that person inspires those people and so on and so forth. I'M sure you have a ton of clients that get value from you. They build something for themselves and then they help the next guy out.

Speaker B: Exactly. Sometimes, like these circles, I'm sure the same thing happens for you sometimes. You meet some random people and then you figure out somebody was connected with some of the your clients or with yourself. And then. But you've been watching them all the time. Maybe it's the same thing for us, man. Just forgot about it. But, yeah, this happens a lot. Actually.

Speaker A: It's the funniest crazy ever. You're like, like, hey, man, I watch your stuff. Yeah, dude, I watch your stuff. Holy. Let's be friends.

Speaker B: And that, that effect happens a lot here in Dubai, which is. Oh, yeah, all the creators come here and all these kind of people.

Speaker A: Yeah.

Speaker B: Because it attracts these 100 people like us.

Speaker A: And. And it's cool. And. And I'm like, I wouldn't want to change, change it for one bit. It's like you just wake up, you're grateful, you make money, you have abundance financially. You have abundance with everything. And the cool thing is because we talked about home base earlier. Bowling. And I'm like, no matter where I go, I always have friends. I go here to Dubai and I just post on Instagram, like, on my way to Dubai. And then all my friends here, I'm like, dude, I'm here too. Let's go meet. Let's go get steak. And the same goes when I go to la, New York, Miami, Vienna, anywhere in Scandinavia. Ah, now everybody's in Asia too. A lot of people in Thailand, Bangkok, Japan. Yeah, I go to Japan and people are like, dude, um, I'm, um, here too, bro. Yeah, you have a friend circle everywhere, and that's really the beautiful thing. And Look, I'm. I'm 34 now. I don't have kids yet. But at the same time, even if you're older and you have kids, imagine you have kids. You're like, you know what? Kids take a year off from school. We're going to fucking travel the world. I'm going to work my two, three hours a day on my computer and while you guys sleep. Right? And then we go to Africa, Cape Town, Tokyo, Amsterdam, Berlin, New York. We're just going to stay at these places for a couple of weeks to go see the fucking world. How amazing is that? You take your whole family with you. You can, you can. And the crazy thing is, too, is, like, you make way more money than any in M. Like, 90% of regular jobs where you do not have that

Speaker B: freedom that's, that's the crazy thing. If, yeah, about it and all.

Speaker A: Again, like, all you have to do is shoot videos. Like, like that is the thing.

Speaker B: I honestly almost every week I, uh, kind of think back where I kind of started and everything always goes back to the one time I decided to turn on the camera for the first time and, and kind of. And publish it. Because I turned it on a lot of times beforehand, didn't publish it. But this one time I still remember the stay, which is, you know, something crazy thinking about it.

Speaker A: That's a good point that you brought up. How, how do you overcome that barrier that tells you don't publish your video? How are you able to be like, even though it's not perfect, even though I might feel insecurities about me, uh,

Speaker B: the way I look, the way I

Speaker A: sound, how do you turn that voice off and say, fuck it, I'm just going to go for it anyways?

Speaker B: I had this voice a lot. Yeah, I had this for years. I had like two, three YouTube channels beforehand. And I was just trying to have everything perfect and everybody wants to be perfect. But I, at some point I just figured out I was watching all these also gurus and stuff like this, and at some point, Gary Vee, for example, and things like that. And at some point I was like, no, I'm not. I'm just wasting my time and just overthinking stuff. I'm not going to watch anybody anymore. And I just forced myself to publish one video a week. And I had this other rule where I was like, as soon as I started a script or a video, as soon as I started, I had to publish no matter how bad it was. And at the beginning they were really, really bad. And people were, I think this was actually part of it. People were actually calling me out saying, are you high or are you drunk? You're something. You're weird, man. And I actually was, because I looked in this camera and I saw this camera and I just was shell shocked. I was afraid of the lens and it didn't feel for me like that. But I was talking very slow and literally looking back at those videos, it looks like I was high, but I was just drunk.

Speaker A: You're way funnier than I thought about. You have this typical Austrian. Yeah, you know, it's like dry. You just speak, you just say something as if you're completely serious.

Speaker B: I am serious. I was actually. Yeah, but yeah, that's, that's what always happened. And people were calling me m out at the beginning. And you kind of need some thick skin. But that's part of the game because I remember at the beginning there was like weeks where I just got bad comments. M. It was such a. But this was an interesting thing for me because when I started my YouTube channel, I already had an Instagram influencer thing going and I didn't tell either. Oh. So I was keeping them separate. Yeah, because I just want to see how the dynamics are like if, if people find me or not. Because my, my. The biggest thing I was always afraid of was I publish a video and then somebody in my hometown sees it and sees there's three views. It's so stupid. Nobody's gonna. None of my. At that time, 15k Instagram followers saw my videos on YouTube. Not, not a single one. And not the other way around as well. Um, but then I started. There was weeks where I literally got in the morning, I woke up and I got hate comments like, you're so stupid. You looked high. Hello, Jack Sparrow. Hey. Stuff like this. And yeah, at one point I got like emails. Like one dude literally sent me an email. I had like 3, 000 subscribers on YouTube. A, uh, dude sent me a long ass email analyzing, saying, I do. I know, I think I know why people don't like you and I know why people think you're high and drunk and I believe that you're not. That you're not high and drunk because. And then he sent me a video with a screenshot my face and angling like calculating the angles on my eyelids. He's like, yeah, your eyelids are three degrees down and this is why they think you're high. Like, thanks.

Speaker A: Shout out to that guy.

Speaker B: Yeah, I, I appreciate you make me get facial surgery.

Speaker A: So one of the things that you talk about a lot is also a question that I want to ask you. And that is how do you trick the Instagram algorithm to go viral?

Speaker B: Well, the funny thing is you actually don't trick it. That's the thing. Like, I honestly hate tricking the Instagram algorithm. M But there are some tricks obviously. The easiest trick in the book, obviously is Manichat Automations attached to it and just generating some buzz to it.

Speaker A: The classic.

Speaker B: Yeah, this is the classic. A year ago it worked like crazy. Then there was like a period where it didn't work. I don't remember, but it works again. So that's the awesome thing. So right now, for example, my program, we, we kind of push people into like a 60 to 90 day sequence. First they need to kind of make sure their, their bases, basics are set up and they have good quality. They have, they have a content strategy. They know their target audience and they have, you know, they just know how to create okay. Ish content. And then we'll push them through some, you know, creating some lead magnet. Multiple lead magnets and kind of reverse engineering it that way. So no, with many chat. Because the algorithm is going to find it and the new thing is trial, uh, reels. Have you played around with that?

Speaker A: I've played around with it. I haven't um, been a big fan of it.

Speaker B: Why?

Speaker A: I don't know.

Speaker B: Interesting.

Speaker A: It. It just didn't work as well.

Speaker B: What'd you do?

Speaker A: Just, just try a different, uh, different kinds of content and post them with the trial reels example. But it always ended up going better if you just have use it in a regular way. Just upload it, publish it regularly. But I'd love to hear your thoughts on it.

Speaker B: Yeah. So we actually have a uh, whole framework on how we do it now. We have usually our. Our clients, they post at least five versions per reel in the trial reels with different. So mostly split testing. Especially split testing.

Speaker A: The hook. Yeah.

Speaker B: So that could be small variations like just a different color or a different word or like a totally different hook. And then we have in 5 to 10 variations post um, to the trials. And then sometimes they could just post a normal one anyway to the feed.

Speaker A: Yeah. And you see what's all at the same time.

Speaker B: Yep.

Speaker A: Sick.

Speaker B: It doesn't matter. That's one thing we figured out. You can post it either at the same time or, you know, after a while. But it's usually easier to kind of track because you see them.

Speaker A: Yeah.

Speaker B: Next to each other. If you post it kind of at the same time and you just let it play. Um, one thing that works though, like this is one of the craziest hacks for me, honestly, Even though it's not a real hack. But using the trial reels and then attaching a manichat to it. Because then you force the algorithm to. Because the algorithm always is trying with the trial reels, trying to find some new people for you. Because a lot of people have like old accounts or accounts that are kind of watered down with different niches and pivots and their audience just sucks because they. Yeah. Uh, um. But with that you basically create a few lead magnets that are super laser targeted to their audience and then you attach it to the manychat and the trial reels and then the algorithm finds people who are in that target audience and then those People want the lead magnet. They DM you. The whole manychat, uh, thing starts to come into place and then that's something I shouldn't say publicly. No. But. And then we usually, um, have people keep the DM train going. Yeah. With.

Speaker A: To book a call or buy.

Speaker B: Yeah. Or if, if that is, if they're at that stage at this point. But even if they're not, just, hey,

Speaker A: what else do you like?

Speaker B: Or like, what are your issues? Or just have a conversation. Because the algorithm loves that. If there's some actual conversation back and forth. And we have some. Just a few days ago, I had, uh, a group call in my program and there was somebody who had, I think 40k followers from a trial reel. Yeah.

Speaker A: And it just keeps going.

Speaker B: It's, uh, up there for a month or something already.

Speaker A: That's the beauty about social media. We always say nothing happens until everything happens.

Speaker B: Yeah.

Speaker A: So it really is a baseline. Baseline. Then you hit that one video.

Speaker B: Yeah.

Speaker A: And you go from 0 to 20,000, 40,000 followers. You get a million views. I've had it. I've had it too. Where someone posts a video and the first video hits over a million views. But that's not the norm. Right. Usually it's like nothing, nothing, nothing. Oh, maybe a little bit. Bam. And all of a sudden you blow up and you literally go from, from like, I'm doing this as a hobby to like, I'm making full time 10 times the amount that I used to make. Like, like from one day to the other. So I always say you're a single video away from living pure freedom.

Speaker B: Totally.

Speaker A: That's the craziest part. A single fucking video can change your life overnight. That's the beauty about this. That's the beauty. Like, you don't need to build a company and like grind your way to the top anymore. You don't need to hire people. I mean, you can. I've had clients that built a team around that make a multiple hundred K every single month. Sure. But if you don't want that, you could just do this yourself. You slap some AI systems on it that do more and more of the work for you and. And that's it. And then now you and your family can live wherever you want.

Speaker B: Right.

Speaker A: Do whatever you want. It's amazing.

Speaker B: Do you do that a lot, actually? Do you, do you have a big team?

Speaker A: Uh, I have, I think right now 30, 35 people.

Speaker B: That's many people. How do you manage them?

Speaker A: Uh, sub managers. So everybody has one. Uh, every, Every field has one executive. So Sales has one sales team executive. Uh, his name is Nico. He's a fellow Austrian, Nico Berger. Shout out I mentioned earlier.

Speaker B: What's up?

Speaker A: So he handles the entire sales team. So, um, what time is it? Okay, that watch is not correct at all.

Speaker B: Maybe mine is neither.

Speaker A: But it's uh, 3pm so in about two hours, uh, he's in US time zone right now. So in about two hours they have the morning team meeting. They. We already got a close in or two today. Uh, I have saved SIM is around the entire world. So he manages all that, does quality control, hires manages. It's a joy. Sometimes I join these meetings and I'm like, holy, you guys are so cool. Everybody has wins that they share with everyone the vibes in these daily meetings.

Speaker B: Oh, really? Same man. That sounds like a dream.

Speaker A: Yeah, he built a mini fight club. Ah, basically, yeah.

Speaker B: And how'd you, how'd you meet this guy?

Speaker A: Obviously, dude, he, dude, he worked his way through the company from the lowest of low position sales. He used to be a goodwiller. Meaning you know you have a closer. Right. Then you have a setter.

Speaker B: Sure.

Speaker A: And below that you have a goodwiller who doesn't even do sets. So all he does is he gets an. As a goodwiller, you get like a thousand phone numbers from like people that signed up like a year ago and you grind yourself through. He's like, hey, what's up? And they're like, fuck you. I don't know who the fuck you. So we worked himself through that, became a setter, then he did super well as a setter. Started getting better and better. And that was back then when people did not work remotely for me. That was back then when I had my offices in Kiev.

Speaker B: Oh, that's so interesting. Can I ask you a few questions about that? Can I flip the script? Sure.

Speaker A: Uh, but the crazy thing is he had to like, everybody that wanted to work with me had to leave their life behind and move to Ukraine.

Speaker B: Wow.

Speaker A: So this Nico guy, he's like, I want to work with you guys. And he had a job, a girlfriend, a family. And I'm like, all right, you guys to come to Kiev. And he quit his job, broke up with his girlfriend, moved to Kiev. And. And then the thing is like, you move to Kiev and it's not like you can stay in the company. Like you move to Kiev to work a month or two, you would already get paid. But like, as a test, you could be fired at any time.

Speaker B: Sure.

Speaker A: And. And he just worked himself up and then he, he was really, really Getting better and better as a setter. In fact, he had the setter record for, like, most sets that got closed for, like two years or so after that. Even after he was a setter.

Speaker B: What's the street?

Speaker A: Yeah. Then he became a closer, and he was like fourth closer. Right. So you have the top closer, second closer, third. He was like fourth closer. Then worked himself up to second closer, first closer. Then we fired my. Actually, no, I wanted to. I kind of fired my back then sales manager. He just really sucked at what he did, so I stopped giving him any calls. I basically told him, okay, I don't want his. Him to have any calls anymore. And then he quit because he didn't have any calls. And then Nico was like, I'm like, okay, you're going to be the new m. Main guy. I'm, um, going to build the team with you. And then slowly but steadily, he just built the team by himself. And now he's doing sales management. He barely does any calls himself anymore. It's just all the team.

Speaker B: Awesome.

Speaker A: Yeah. He's a beast of a person, right?

Speaker B: Yeah, awesome. Because I. To tell you the truth, my biggest bottleneck is the team right now. I kind of turned down, like. I don't know how to put it. What's the word for it? I scaled down right now the. The sales, because I don't want to take a lot of sales because I want to fix the internal team structure first.

Speaker A: Yeah. Two steps forward once. Yeah.

Speaker B: Kind of had some stuff blow up at me internally and stuff like this. Um. But, yeah, sounds like a dream, but it's.

Speaker A: It is the dream, man. It's. It's really sick. It took a while for us to figure it out. Also a lot of bad hires. Oh, yeah.

Speaker B: Banging.

Speaker A: Oh, dude. For two and a half years.

Speaker B: Okay.

Speaker A: Because we had to kind of learn how to interview sales staff.

Speaker B: Oh, dude. I started from here. When I first started, I was like, okay, I'll just post a job in a job thing. Yeah. Uh, and people just. They, uh. If they want to work with me, they're gonna work.

Speaker A: Yeah, yeah, yeah.

Speaker B: Like, you want to work? Sure. Awesome. And that blew up.

Speaker A: Yeah. Same for us. We, like a lot. And then, you know. Okay. We didn't even do quality control back in the days. We just hire people to let them rip.

Speaker B: And, like, that was me until seven months ago.

Speaker A: Oh, God. Yeah. No numbers. No daily KPIs. Yeah. No hard like.

Speaker B: And.

Speaker A: And just like, bang our heads against the wall for one and a half years with bad reps, bad sales reps. That just couldn't close. And like, no matter what we would teach them, they would still make the same mistakes. And now like I said, like we, over the last year, Nico, mostly Nico, I've helped him with it, but it's more and more just him. He just hires top guys, manages them properly. And like I said, I joined these meetings. I'm like, holy shit, you guys are on point. And I have that with every department of my company. That's just sales, right?

Speaker B: Sure.

Speaker A: I have coaching. So all my. Because I said like every, we do everything one on one. So we have a great fucking coaching team. And also there, I built it up myself. First daily meetings with the coaching team, hired everybody, and then built up coaches from like regular coach to senior coach. And now the most senior coaches are running the coaching company.

Speaker B: Right.

Speaker A: So the part of that is, uh, they do all the daily meetings, they check all the KPIs that they have, all the EODs, they manage the train and new guys and so on and so forth. So I still check those, I still check the EODs twice a week. So they have end of day reports that they're posting EODs.

Speaker B: Same for us.

Speaker A: Yeah. And I, and I, twice a week, I just check, check in on them. How is everybody doing? How does the workload look? And I have, in the background, I have all these structures. Uh, I know exactly, for example, when we're, when we need to hire more coaches. So I have a specific amount of clients that every coach can handle.

Speaker B: Interesting. Depending how much that, if I can,

Speaker A: it depends on the program. So it depends on the intensity of it. It can range between like 5 and 30.

Speaker B: Okay.

Speaker A: Some of them even higher.

Speaker B: Sure.

Speaker A: And, um, and it's all just Google sheets. And then I look at the Google sheet, I know exactly what the distribution rate looks like. So number one, I know exactly what coach has how many active clients right now. Meaning, okay, well, that Coach can get 10 more or that coach is completely full, he can now get more clients. Because if, if we would get too many clients, the quality will go down. We want the quality to be top every time. Um, and I also know like what the general distribution rate looks like. So for example, I could, I could look into it and I'm like, okay, my coaching team right now is 80% utilized, meaning they have 20% more clients that they could take on collectively. So if it's around that 75, 80% utilization rate, I'm like, okay, let me hire more people. Because I'm assuming we're going to just get more Clients. Right. Because the company is going to keep closing. So it's almost like just like me. It's like the cannery in the cold mine. I know exactly when I need to hire more people before I overburden the coaching team. Sure. So, and I have these structures everywhere and the entire company is like that. I have a VA system with like virtual assistants that help with the support, like email support and stuff like that. And it's really, uh. It took me a while to figure it out and a lot of pain. But it's again, like now I'm like, now I can just go to Dubai and just have a week full of podcasts and do nothing, Go to the gym and film videos because the company runs on autopilot, closes coming in, clients are happy. That's awesome. Yeah, it's really cool. And, and um, I have my one on one clients with whom I work one on one. It's all WhatsApp. You know, you go through that, you leave voice messages, you check out their stuff. I still have calls as well, but like much less than I used to.

Speaker B: Right.

Speaker A: Yeah. And that's, that's the beauty of it. Because I never wanted, I always wanted to have both because there's people who say, let me make my 10, 20K a month by myself. So I make, you know, 80, 90% profit margins and that's it. But then at the same time, these people, you know, you go to Dubai and you don't do closing calls for a week, you have no income. Right. Like, uh, unless you have like recurring revenue. But most people, they go on vacation, they get sick, and their income goes to zero. And on the other hand, you have people who like, huge team and they manage everything themselves. And they go from business owner to just people manager. And all of a sudden you grind 12 hours a day just managing people. And, uh, those are all phases you have to go through. I had to go through the people management phase where all I did was just manage, manage, manage.

Speaker B: Horrible.

Speaker A: Yeah. Hire training. And then somebody quits and you get super pissed because now you got to hire someone else, train that person. So you go through that phase, you just build systems for everything. And then into these systems, you, you get little executives that handle all that. Right. It's like, like an army. You're the general and you got the admirals underneath you and the ADM sergeants who transform and support. Right. Kind of like the army now I think about it. And now I have the best of both worlds. I mean, sure, my profit margins are not going to be 90% sure. Profit margins are going to be like 30 to 50% sure. But the take home money is still like multiple six figures of profits. I'm like, but I do barely anything. And here's the craziest part, sorry, uh, for the ramble. But here's the crazy part. Like, you get so mind fucked by that that you're not doing any work anymore, but you make more and more money. So you're like. Because all you know is like, I grind and I make money, I grind more and I make more money. And then all of a sudden, at some point, the seesaw starts to switch and it's like, I grind less and I make more and I grind even less and I make even more. So your brain that's been hooked on this like weird dirty dopamine of just like hustle and grind until you are so exhausted you, you pass out on the couch.

Speaker B: That's a real thing.

Speaker A: 16 hours. You're like, I wake up and I play video games and I hang out with my girlfriend and I go visit my sister and I play with the dog and I go to the gym and I make all this money. This can't be real. Like something, something bad must be happening. Like, I think something bad is gonna happen. I can feel you just get super.

Speaker B: I'm in this phase right now. Yeah, totally. I got like, if there's nothing to do, I get anxious. I'm like, yeah, I can't even enjoy a movie. So I had to force myself to go to these movie theaters just to detach myself from reality just so I can calm down.

Speaker A: Amen. It's the weirdest mind. And I, and I read about why that is. So here's the craziest part. Okay, here's why most people are unhappy as, uh, fuck with their life. It has to do with two different kinds of stress. There's eustress and oysters. Eustress, Greek syllable, you means good. And then there's oestress, which is Greek syllable. Oi means bad, right? So for example, if 3,000 years ago or 10,000 years ago, you're a modern human, genetically speaking, but you don't live in a society like we do right now. Um, you walk through the forest and all of a sudden there's a saber tooth tiger. Your brain says, danger, danger. You start sweating, your heart starts pumping. That is eustress. That is positive stress. Flight or fight. You run and you run and you run and you run and either you get caught and you die and you don't have any More problems or you run away and all of a sudden you're in the cave, you're safe. You had this strong short burst, 10 minutes of extreme stress. You calm down, you survived, and now your brain is giving you joy, dopamines, right? You feel good, you survived, you're good to go. There's a second kind of stress now though, and that's the stress we experience right now in a civilized society. And that is oistress. The problem about ah, oistress is it's low in intensity, but it just never ends. You wake up in the morning and you might not have to run from a saber tooth tiger, but you have to bills to pay, you have your boss who doesn't like you, you have stress in your relationship, your kids don't respect you. And that just, that nags your brain. Just a tiny little bit at a time. A tiny little bit at a time. Uh, a tiny little bit at a time. And the problem is because we feel that it's not intense enough for us to just run until the problem is gone. Yeah, it just eats away at us. And now we distract ourselves because we need that dopamine, right? Because we're lacking dopamine. So now what do we do? We play games on the phone, we scroll through social media just to get these tiny little bits of dopamine. And the problem with our brain is it thinks that this type of life is normal. It equates this low buzz, low level of stress with regular life. And you get into a dopamine deficiency at the same time. Also you get addicted to those small little dopamine spikes. And now the problem happens with your brain completely chemically is you get addicted to that low level buzz of stress and you get addicted to that cheap dopamine. Which means, and this is the craziest part of it all, we humans get literally addicted to a shitty version of life. Yeah, we get addicted to a shitty version of life. And then you find yourself in a beautiful scenario with a sunset. You watch a beautiful movie that makes you feel really good and you can't even enjoy it because your brain just wants the addiction of low level stress and cheap fucking dopamine. People can't even watch a movie anymore without checking their phone.

Speaker B: That is crazy.

Speaker A: They can't even wake up anymore without checking their notifications. We got addicted to a shitty life. So how do you get out of that? By flushing the negative, bad, cheap dopamine out and replacing it with positive dopamine. What's healthy? Dopamine, positive dopamine. Healthy, positive dopamine you get from working out from a two hour intense fucking workout. Uh, whether that's running or heavy lifting or climbing or skiing, snowboarding. That is beautiful. Positive, healthy dopamine. You get healthy dopamine, believe it or not, from eating clean, no processed carbohydrates. You eat clean. You stay away from alcohol, nicotine, caffeine. I had coffee today. Very rarely I have coffee. But you stay away from all this. You train your brain to be hooked on high quality dopamine. Love. You're hanging out with your family, you're cuddling with your kids, with your partner. That's high quality dopamine. You achieve something, a new milestone, right? You go viral. You build a money making system that is high quality dopamine. So 99% of the world, if you look out the window here, they're all hooked on cheap dopamine. There's a, There's a top 1% people that are hooked on positive dopamine. And those aren't necessarily rich people. You can be rich, but still hooked on super shitty dopamine.

Speaker B: Sure, I know lots of people like that.

Speaker A: Yeah. Meditation. Another great way of getting really high quality dopamine. Uh, actually taking a dip in cold water, cold plunges, cold any, uh, sort of cold water exposure. Do it correctly, do it under supervision of a doctor, or ask your doctor how exactly to do that. I'm not advocating for like taking random showers. I mean, if you're young, you can probably get away with it. But I'm saying, like, there's, there's high quality versions of dopamine. You got to get yourself hooked on those. And then all of a sudden, you don't get addicted to a shitty life. You get high off real life and you're healthy and your mind is healthy and your love is pure and you love life. And that's where you truly step dance to work every day, no matter what.

Speaker B: That's right.

Speaker A: Yeah. Um, I don't know. How do we got to that now?

Speaker B: I have no idea. But I had one thought that was like, yep, makes sense. I was in a similar situation. And you know what's funny? In Kiev, when I went to Kiev, that's the first time it, it changed things for me. Maybe it has to do with this dopamine stuff or with some stress level, while at the same time everything is too nice in your life and, um, too safe. Uh, one thing, I don't know if you've noticed that in skiff, but in one thing that I've noticed, walking Just walking on the street. You need to watch out where you step because there's, like, all these holes on the floor. So I fell a lot of times, but I think people are way more chill and more in the moment in Kiev because they can't walk around with their phones or just walk around with. Without anything. They need to watch out where they walk because they will break their leg.

Speaker A: Bro, that is so true. Uh, you mentioned earlier you have a wife in Kiev.

Speaker B: Yeah, she's here, but.

Speaker A: Yeah.

Speaker B: Oh, she's from Kiev. Okay.

Speaker A: So how did that work? How did you meet her?

Speaker B: So I. I was. At some point. I was sick of it. Austria, it. And, um, so I had first. First success with my social media stuff and, uh, with, um, you know, YouTube as well. Already had a bunch of, you know, consultations that I sold every month and some courses and some brand deals with, you know, Skillshare and this crap like that. Yeah, yeah. Um, sorry, Skillshare, but we're not gonna play together anymore. Um, and. Yeah, so I was like, okay, where do we go? Where's the most beautiful, beautiful women, possibly?

Speaker A: Kiev.

Speaker B: So we just. A friend of mine who's now my cso. Oh. We just basically were like, okay, let's just move to Kiev for three months. That was the maximum we could do. We just flew there in the middle of the winter, which is the stupidest thing ever. It was so stupid. We didn't know any. Any of the Cyrillic language. Nothing. We had. Do you know Comfort Town? No. Any chance. What's that? It's like this area with all those colorful, um, buildings. M. Across the river, though.

Speaker A: Okay.

Speaker B: Um, this is where we had an apartment. First day we got there, we went to Bila, because they had Bila, obviously, because we're stupid. And, um, to the city center, whatever. And we came back, and it started to snow. And we're walking with the. With the bilab packages. Yeah. And we couldn't find our apartment anymore because everything looked the same. And literally we couldn't even read. Ah. Any of those things. Yeah. But, um, yeah, that's how I got to be there. And I started to like it.

Speaker A: And then. And that's how you met your. Your now. Yes.

Speaker B: She's, uh, in the neighborhood. Cool. Hanging out in the neighborhood.

Speaker A: And now you move together to Dubai?

Speaker B: Well, yeah, we moved, basically. I. She was never out of the country before, and so we're like, come to Vienna. I need to.

Speaker A: I had.

Speaker B: I actually had a brand deal with, uh, some alcohol brand, and I had to deliver, so I had to Fly to Vienna back then. And that was like seven years ago or eight. And, um, I took her with me, and then we kind of stayed together. And then we started traveling. Always have. Spending a lot of time in Kiev. Few months every year in Austria, everywhere.

Speaker A: Beautiful love story, man. Well, and now you're balling here in Dubai.

Speaker B: Now we're in Dubai. We actually came to Dubai in 2021. Okay. I want to say, because of the COVID thing.

Speaker A: Oh, that's right.

Speaker B: Yeah. And we actually flew here from Kiev directly. Um, it was like the contrast was minus 20 in Kiev and here was plus 27. Like, yeah, yeah. And I was like, I don't like Dubai. This stuff. Such an artificial, superficial place. And all the, like, strange people are here, and I don't like the culture.

Speaker A: That's what I thought.

Speaker B: And I came here and I instantly loved it. And I just. I would. Just wanted to come here for a week. Yeah. Uh, and now I'm still here, man.

Speaker A: Love it.

Speaker B: I literally got the residency within that week.

Speaker A: That was sick.

Speaker B: You don't know. You know who actually got me into this. I saw it before. So he was on the podcast, Nicholas Petty.

Speaker A: Oh, wow. Holy.

Speaker B: Yeah, I talked. I met him somewhere there. Yeah. Just to live. Yeah. Buildings. And then he gave me the contact for, uh, for residency thing. Business setup, man.

Speaker A: Yeah, yeah, yeah. Nicholas. We work a lot with him. Yeah. I was watching Mastermind video. Shout out to him. Epic. Epic German guy. Yeah. All right, real quick. I know you really enjoy this episode with Dominic, who's, by the way, complete G. Love that guy. But a quick word from our sponsor. We don't have any. I make my own money. Maybe I'll have a sponsor at some point. But I just want to let you know that if you like this podcast, please give it a five star rating. If you're listening to this on, uh, itunes or Spotify, if you watch this on YouTube, give it a comment. Give it a thumbs up. I read every single comment. It's actually me replying. That would mean the world to me because that helps me rank higher, that helps me grow. This epic podcast, and it can get more epic guests on for you to learn.

Speaker B: So.

Speaker A: So I want to say a big thank you. Much appreciated. And now back to the episode. Now, uh, you talked a lot about monetization brand deals, and obviously you've been crushing it. You got a lot of clients as well that are crushing with monetization. In your opinion, what's the fastest way to monetize your content?

Speaker B: If you're new, if you're new, obviously, I take it, offers.

Speaker A: Okay.

Speaker B: So that's, that's, uh. It always depends what. Because I have to tell we have a lot of. And we've not. I only recently started incorporating the whole monetization aspect into my client stuff because my clients came, they're like, I don't want to monetize. I just want to be famous.

Speaker A: Oh, wow.

Speaker B: Yeah. They want to pivot a little more away from this because we still got lots of people like this.

Speaker A: Yeah.

Speaker B: Um, but a lot of people, they are just still their brain is in terms of high ticket. I don't know what to do. I can't. It feels bad to ask, I don't know, five, ten grand and stuff like this. So in that regard, I think it always depends where you're from and like, where you're coming from in terms of your mindset. I tell people, for example, build your email list and put some tripwire offer in there for $27, and suddenly they make $300 off of a reel. And they're like, my life has changed because it opens up their mind.

Speaker A: Yeah.

Speaker B: So I, I think it always depends, but I think. What do you think?

Speaker A: Yeah, like you said, it depends if you have a skill and you're a coach and obviously high ticket because like, that you can just instantly make like a month salary in a day, you know, just by getting a single client that pays you 3k, 5k. If you do anything B2B, you can charge higher price. Sure. We've had people that, uh, that started as a coach and they had a pretty good B2B offer where they would help, like, businesses with scaling or something like that. And we're just like, oh, uh, your starting price is 25k. So they just started making 75k in the first month. M getting 3 clients. So that obviously works if you're a coach. Now if you're not a coach, it used to be harder, but nowadays with affiliate marketing, it's the same thing.

Speaker B: Oh, affiliate market. See, I. This is totally off my radar, dude.

Speaker A: It's the easiest thing in the world. It's like if you're, if, if you want to make money fast with your content, you got no brand, you got no experience, you got no skill, and nothing to sell.

Speaker B: You're right.

Speaker A: Literally just go to websites like JVZoo.

Speaker B: I remember that.

Speaker A: Yeah, they all have affiliate programs. You like, let's say, like, you want to make content for cats. You go type cats into these websites, you find a bunch of offers like cat coaching, like how to make sure your cat doesn't pee on the carpet. Coaching for $3,000. So you find high ticket coachings or services that are not yours, they're from other people. You click a button, you get a link, okay? And you put that link into your bio on Instagram. And now you make content about cats or content about your topic, right? Now every time someone clicks on that link and buys that program of someone else, you get 30%, 40% up to 50% commission. So you just make a random video with your cat. It gets 2000 views. One of these 2000 people clicks on the link, buys the $3000 program, you make $1500. You don't have to deliver anything. You don't need to have a business, you don't need to coach anyone. The other person does it and they just give you 50% of their money. So. So that's the fastest way, I think. Yeah.

Speaker B: Uh, it's actually a good point.

Speaker A: Yeah. And it's, it's, it's again like so silly, stupid. Like you just make content. And um, that's a beautiful thing. And like again, like even now with AI is like, okay, well I don't have a cat and I don't want to show my face. Cool. Like, literally do the following. Like, I found this page the other day. It's called Fat, uh, fellas, okay? Like a fella, like fat fellas go to that. It's all, all completely AI generated with. Was it Sora, right?

Speaker B: Oh yeah.

Speaker A: So it's a crazy thing. It's like you go there and it's like fat black guys, like super fat. Like riding, uh, riding orcas in the Antarctic, going to space. And it looks really real, right? It's like they're in like a fat person's astronaut suit floating around through space. And it's really funny. There's like hip hop music in the background. Completely AI generated, right? Has over 400,000 followers now. Um, they monetized it with a crypto coin. I don't recommend do that, but you know, those guys are probably making good money for sure. Probably just a single person sitting in India or something, you know, making like 50k a month in India, you know, like that guy probably lives like a king and doesn't show his face. It just go. Opens the laptop, types in the chat GPT. Hey, give me a prompt for Sora of a black guy riding an orca in the Antarctic. And then you copy paste. You copy paste that prompt in the Sora and it spits out the video and you're like, this is great. Put some music under it. Upload an Instagram. Done. And again, you don't need to shill a crypto coin. You could just create, you know, like, whatever, like a fitness program or like a hip hop. How to make your own hip hop beats affiliate program.

Speaker B: Uh, that's a good point.

Speaker A: That's the craziest thing. And it's getting ended. Like, remember when the first AI videos came out and it was like, really weird. Will Smith with the Will Smith eating spaghetti. And everybody's like, that does look real stupid. Uh, and now you look at it and, and you're like, wait a minute. There's this other video I saw. Insane. It got 216 million views. Okay. I wake up one morning and I go check my Instagram and I see, uh, it's a video of a hand. Okay. And then there's a. What's, uh, the, what's that insect called? The. I showed you the video. The Mantis man. You know the man. Oh, I just saw it. You saw that with a, uh, the mantis that. That has like a flower on his head.

Speaker B: I thought, it's real, man.

Speaker A: And I'm like, wow, these mantises are amazing.

Speaker B: My wife showed it to me. I'm like, this is disgusting, though. Something freaked me out. But.

Speaker A: And I'm like, wow, look at the. The wonders of nature. This looks so sick. And then I noticed. I'm like, does this hand have six fingers? Huh? Oh, man, it's. Oh, my God.

Speaker B: Did it have fake six fingers? Yeah, I didn't even notice, man.

Speaker A: It looks so real already. Apart from the six fingers that even I. And I'm like a quote unquote expert in AI videos. And I got tricked.

Speaker B: Yeah.

Speaker A: I'm like, this looks so real. From Will Smith. Looking really weird, eating fake spaghetti.

Speaker B: It's not so long ago if you

Speaker A: think that was like one and a half years ago. And, and, and, and, and it goes exponentially, meaning it's not a linear growth, which means it's just going to get better and better. So you're like, holy, this thing looks really real. Or that other video. Have you seen the other video of like, like, um, Donald Trump playing guitar and Putin is on the drum. Yeah. And playing ccr.

Speaker B: Right.

Speaker A: And you're like, this is really real already.

Speaker B: But very dangerous, man. Yeah. Dangerous territories.

Speaker A: I actually think it's cool because if you do something and someone films you, like, whatever, you're like, drunk.

Speaker B: Oh, you can.

Speaker A: You're like, that's AI. That never happened.

Speaker B: That is Such a good idea. This is why I stopped with the whole drinking and stuff.

Speaker A: They're like, oh, man, I heard, hey, Dominic, on the Max Dorna podcast, talk about being high. No, that was.

Speaker B: No, no, no, I never. Obviously. No, I'm a virgin.

Speaker A: What is, what is. What's the oldest person you've ever seen succeed on Instagram?

Speaker B: Oldest person. Well, that's such a good, good, good question. I remember I worked with, I worked with few. I think in my. It was 68.

Speaker A: Wow.

Speaker B: 69. But that was in 2020. Uh, 2019. So, yeah.

Speaker A: Sick. What did I do?

Speaker B: Um, painting.

Speaker A: Wow.

Speaker B: Showing their process of some paintings.

Speaker A: And did they started selling the paintings or.

Speaker B: Yeah, selling the paintings.

Speaker A: And what are they doing now? You're still in contact?

Speaker B: Honestly, I'm not in contact anymore. It's been five, six years.

Speaker A: Yeah. Interesting. I love it when, when older people are crushing.

Speaker B: Yeah, totally.

Speaker A: It's like they're sick. Like their, their whole life and spring done something and now they start and get into a new thing.

Speaker B: Totally.

Speaker A: They're crushing it. It's really cool. Um, let's talk about the future of Instagram.

Speaker B: Sure.

Speaker A: What upcoming Instagram changes do we need to look out for?

Speaker B: Well, there's just one thing. The other day, I haven't caught up to it yet, but they're something about sharing with your friends or creating some new friend groups. They always want to have some friend aspect.

Speaker A: Yeah, yeah.

Speaker B: Kind of weird. I was always like, makes no sense, man. Like Mossiri, just come on, dude. But uh, it actually does make sense because I was thinking the other day, actually a lot of days ago, probably a year ago or two, I was like, what's the best platform I on short form platform. I honestly think it's Instagram still. Yeah, TikTok is fine. Depends what you do with it. Honestly, a lot of inflated stuff and yeah, things I know people who are really crushing it. Also build a real connection with people on TikTok, honestly, with the same content on Instagram, but uh, on like YouTube shorts. I was, three years ago, I was like, 100 YouTube shorts is going to be the thing. Because YouTube has. YouTube is YouTube. They know it. They have the algorithms, they have the insights about the audiences. But Honestly, I think YouTube shorts is the weakest in terms of the direct monitor or indirect monetization and everything brand building. Because you can't, you can't send. Share it to a friend. Yeah, I was like, I was going through YouTube the other day, I wanted to send a friend of mine a video. You need to share Click to share. Copy and copy and paste to WhatsApp.

Speaker A: True.

Speaker B: And so all the automations are gone.

Speaker A: Yeah. All the timing doesn't work either.

Speaker B: And even there's no linking off anymore. I think you need to have basically along from YouTube attached to it.

Speaker A: Yeah, exactly. You can link off to a full length YouTube video.

Speaker B: Right? That's it.

Speaker A: That's, that's, that's the only thing that's good about it. So what we do with the podcast is we have all these snippets, right?

Speaker B: Right.

Speaker A: These like little mini clips and then we have those on a podcast channel and. And the mini clips link to the entire episod episode. Right. So you scroll around, you have this like one interesting clip where somebody says something crazy and like oh wow, that's interesting. Oh, click here to watch the full episode and boom.

Speaker B: Now does that, do you track that?

Speaker A: Yeah, you can track. Exactly.

Speaker B: Does it work?

Speaker A: Yeah, it does, uh, it does. If you go viral with a like it's. You're not gonna go viral with a two hour podcast episode. Rarely. Right. But you can go viral with a little clip.

Speaker B: Sure.

Speaker A: Of like us talking about the Mantis for example. Right. Oh wow, that's interesting. Right. I want to know more who, who the are these two guys? Oh, they're talking about Instagram and AI.

Speaker B: Cool.

Speaker A: Let me go check out the two hour podcast.

Speaker B: Right.

Speaker A: And we always say like, right. Like for every. There's this like random rule of thumb. For every thousand dollars you want somebody to spend on you, they should consume an hour of content. Which it's kind of bullshit. I've, you know, I've sold people that consume lesson but roughly. Right?

Speaker B: Yeah.

Speaker A: So now all of a sudden you get someone completely new that was just scrolling through YouTube finds the short doesn't know you now watches two hours of your podcast.

Speaker B: That is uh, in my opinion like in terms of monetization, longevity, having a short form content wherever it is, Instagram ideally, and then attaching some sort of long form to it. This is like the over m. The killer. Yes. Whether it's podcast, I think it's the best, honestly.

Speaker A: Yeah.

Speaker B: But even long form, I consider newsletter. Oh. Honestly, I think newsletters are super underrated.

Speaker A: You do newsletters?

Speaker B: Yeah, yeah. Uh, yeah, they're like. This is like the major money printing machine.

Speaker A: No. How many, how many emails you send out?

Speaker B: I have. Not a lot right now. Once a week? Once a month? More like, uh, but between that, ideally it, it should be more in a recurring way, in a predictable way. But like I said, I can't take any more people with my program right now. But um, yeah, I think this is super, super and such an easy way of doing things to say. Okay, you have my newsletter, some tips, whatever, weekly stuff. And you just spend an hour each week writing this guy goddamn thing.

Speaker A: And the crazy thing is like you have a newsletter for example, that converts well like oh, it's just random thingy I wrote the other day and I get a lot of calls booked or a lot of email open. Yes. You take the subject line from that email, you turn it into a hook, into everything. Yeah, yeah. In a full length video.

Speaker B: That's how I do it actually. I, I start with a newsletter. I ramble, have a 6, 800 word newsletter and then I can extract reels, ideas, sick, sick. Long form YouTube ideas. Um, and then you have this flywheel of unlimited content.

Speaker A: Basically that's the crazy thing. I call it reduce, reuse, recycle. Reduce your amount of time you reuse ideas. For example idea from a newsletter, uh, you make a reel out of it and you recycle content. Meaning you post the same short form video that you have on Instagram on TikTok, you post it on LinkedIn, post it on YouTube shorts. And the cool thing is these are all separate algorithms. So we've had content on Instagram that didn't perform well, but went viral on YouTube shorts.

Speaker B: Happens all the time.

Speaker A: Yeah.

Speaker B: That's honestly one thing I still don't understand. This is usually something. If something does well on one platform, at least one of the other doesn't perform it.

Speaker A: Yeah. At all. It's super.

Speaker B: Yeah.

Speaker A: Here's what I kind of think and I have no way to prove that, but I think, uh.

Speaker B: You think this conspiracy thing. Yeah, yeah. I've been, I think do a lot of research on that.

Speaker A: Well, yeah, I think, I think it's al. It has a lot to do nowadays with the exact time you're posting and what else is happening at that time. So it could be that like five of your biggest competitors are posting really good, high quality pieces of content at the exact same time. So now all of a sudden people flock to that one and your video is like perfectly good to go. It would be, but it's just you just happen to post it at the wrong time.

Speaker B: That's a very good point because I can tell you we have a bunch of clients where we literally say, okay, so you build three months worth of content. After three months you just take your old con, just re upload, don't change everything. Sometimes it blows up More so.

Speaker A: It's great. It's, it's, it's, uh. There is a, an aspect of randomness to it. Of course.

Speaker B: That, that's the thing. There is randomness.

Speaker A: Yeah.

Speaker B: And all the gurus are like, there's no randomness. Just follow this exact framework. Always going to work that you can increase your chances.

Speaker A: Of course, that's, it's, it's like you try to increase the chances and play the game as much in your favor as possible, but there's always an aspect of randomness. Now, we talked about AI. What do you think specifically, how will AI change Instagram in the coming years?

Speaker B: Well, I've been thinking a lot about this and I honestly think there might be a chance that totally real raw content without any AI, where just somebody sitting like us and speaking or something that's totally goes against what. What's working right now is going to be the real on, uh, on Instagram. Because people. Because even right now I see some videos, I'm not sure if it's real or AI. Even some people speaking with the agent, which is already old and outdated. But all of these things and people are just not sure anymore what's real or not. I think that we might get to some sort of rawness revolution M in the future.

Speaker A: That would be sick.

Speaker B: I would love it. I honestly. We can already see it. Yeah. A little bit.

Speaker A: What do you. What are some examples of that?

Speaker B: Just generally I see some, some creators we had somebody on, in, uh, in our program who's like, yeah, I think I need to always constantly jump around like an animal, like the reels and have, you know, all of these things. Yeah. And then I'm like, just go and do some research. Go deeper and check out the people who recently blew up in your industry. And some of them are literally just sitting and talking to a camera with some nice ish camp, nice ish quality to it with a microphone and stuff, obviously. But people all also start to love that on short form now. Not just on YouTube. On YouTube, man. There we see it a lot.

Speaker A: Lot. That's true. Actually. The whole Sam Suleik kind of stuff.

Speaker B: Oh yeah. He was actually one of the first to kind of reintroduce that.

Speaker A: Yeah. From. From highly polished animation, nine minutes exactly to like 27 minutes vlogs.

Speaker B: I used to spend two weeks just scripting YouTube videos, thinking of storytelling arcs and I, I literally copied and pasted myself next to Daniel Craig, James Bond, because I wanted it to make cool. It was before AI, so I had to. It was such a 5 second second clip was like 12 hours worth of work. And it was just straining me out because I wanted to go for maximum views back then. It worked. No, I don't do any of this anymore. Because I've noticed.

Speaker A: Thank God. Thank God moved away from this like over editing thing. You're just like. No, just talking head. And it's really beautiful. I saw this video the other day from this woman. The title. I instantly stole the title from one of my own videos. It was, it was um. It took me 20 years to realize this. Or it took me 20 years when I'm about to teach you in nine minutes or something. That was the title.

Speaker B: Yeah, that's a one framework that works a lot.

Speaker A: Exactly. And the thumbnail was just like her face. Like a 2015 type thumbnail. Yeah, her face with like white letters all on it, all over the top. And it got like 5 million views or something like that. And I'm like, thank God the video was just her talking to the camera. Like three, four jump cuts, no B roll, no animations, no nothing. Nothing. And it was just her. And I'm like, thank God it was this old school RSD style content.

Speaker B: Exactly, you're right. You're right. Yeah.

Speaker A: And then I'm like, you know what, it, let's just do that too. Because like you said, like I got, I went from super improvised, like the videos I used for my first business. Super improvised. It would be like, uh. Because I was always on tour, right? So we would be in like London and we're like, now it's time to shoot a video. And like on the way there I would like think like what do I want to talk about? And sometimes the camera would roll and I wouldn't know what thought to talk about.

Speaker B: Damn.

Speaker A: So just started talking today. I would talk about blah and I'll just make a video about it. Speaking to the camera for 20.

Speaker B: You're natural then though.

Speaker A: Yeah, yeah.

Speaker B: I couldn't do that, man.

Speaker A: You could. I. Dude, you've been doing it here.

Speaker B: I mean here, but like alone in my room like a weirdo.

Speaker A: Just momentum.

Speaker B: You're right.

Speaker A: You just have to know how to push your own button.

Speaker B: That's right.

Speaker A: And like I said like, dude, like your content. Because we stopped, we talked about it long for form is so good. You know how many people out there that are teaching Instagram growth and they could make a reel for 30, 60 seconds with a thousand cuts and pre scripted and yeah, sure, it makes some money. None of these people can do YouTube videos like yours. And because yours are like you're sitting down in your office studio thing, you got your iPad where you're drawing stuff out and it's just that uh, it's on point. Thanks a lot. And it's good and it's deep and it's not boring and it's not over edited. It's, it looks beautiful. Shot itself obviously really great. And it's like, it's, it's entertaining but it's to the point. It's not too fluffy. Right. Like I said, like it's, it's really, really good. I can recommend everybody to check your stuff out. And um. And that's hard. Like not many people can get that right. And I think, I think so that's how it started with this. Just like just speaking to the camera. And then I switched over to full on scripted like the entire script. Teleprompter. I'm good to read off the help so people wouldn't notice. And then since about a quarter, three quarters of a year or something, like eight months, nine months, I'm just like it just work on a title and a um, thumbnail. Make sure the first 30 seconds are kind of on point and just do what you want. And it's performing better.

Speaker B: Okay.

Speaker A: It's crazy. I mean my YouTube, my new YouTube channel is super small. It's like a thousand subscribers or something like that or how many or 2,000, I don't even know. But, but even on that level, it array performs better than the hyper scripted stuff.

Speaker B: Right. And plus you know, I think views are one thing but like the conversions you get. I honestly think with this unscripted content or less scripted content, conversions always going to be higher. There's like a dude I know, I work with actually, he's one of my mentors actually. Uh, William Brown. I don't know if you know him. No, he's here in Dubai.

Speaker A: Yeah, I do know him.

Speaker B: He has these super like almost.

Speaker A: No, exactly nothing. Drinking, sitting.

Speaker B: Like there's one video where he's just like had a coffee.

Speaker A: Exactly.

Speaker B: He's like, can you hit to his mate or something? Can you bring me coffee? Forgot to cut it out. It no thumbnail. Yeah.

Speaker A: I love that you bring him up. I'm like, that's also one of the guys. I'm like, this guy just talks.

Speaker B: Yeah, this exactly.

Speaker A: He doesn't even. You even see him press the button on the camera. Yeah, he doesn't even cut that out.

Speaker B: Yeah.

Speaker A: And he gets a shit ton abuse. Uh, and that's against again like especially on YouTube. It depends a lot on your audience. Audience. Because if your audience is like 30 year old. Plus, like we grew up without the crazy editing. Our dopamine receptors aren't that up.

Speaker B: Yeah.

Speaker A: They're not that fried. So we're like, yeah, it, the guy talks, it's good enough.

Speaker B: Yeah. Right.

Speaker A: That's, uh, a very good point. Um, since we've talked about content creation already, what's something about being a full time content creator that nobody really talks about now?

Speaker B: Ah, that's a good point. Huh. I mean, I guess that it's not gonna, it's not gonna be an overnight thing. I think that's the thing that a lot of people might want you to believe. Plus I think the, the biggest one is actually there's not one way of doing things. There's literally a hundred thousand different ways of doing things and comparing yourself. Okay. I see all these gurus. I don't want to throw shade at any of them in my niche or in different niches must be the same who are like, okay, so I blew up this one account and it works. This is my framework and this is how it works. So trust me and do exactly what I do. It's going to work for you as well. I can tell you the amount of times we've worked with two people in the same niche where the same strategy just would not work because of different backgrounds, different audience subsets, even like what's natural to them to the creator itself. I think that's, that's one thing. And I'm a little bit to blame for that as well because everybody's like, yeah, just cop. Start off copying everybody and. Hm. I have one thing where I have clients literally copy videos of other people. Mhm. To make them look and feel, do everything the same. Just so they get into the flow and see what it actually takes to create a video. Yeah. But honestly, sometimes just going against the whole grain of everything could be working too. And a lot of people are afraid of that because everybody's doing that one thing and it seems to work.

Speaker A: Yeah.

Speaker B: And um, so yeah, is, is if

Speaker A: you could break down your acquisition of that. Know how of that skill that you built into like bullet points.

Speaker B: Sure.

Speaker A: What does one have to go through in order to get to that skill level? Uh, I know how it, how it went for me. Right. I know it's like first I created a lot for myself, so I figured out what works for me, then start working with others. Kind of like you said, like, wait a minute, what works for me doesn't necessarily Mean it works for them and you have to adjust it. But I'd be curious about your journey.

Speaker B: Yeah. Essentially the same. So first I, like I said, I. I became an influencer and figured this thing out and then people started asking me, how can I do the same? How can you do the same? Then I started working with some people one on one, just one off consultations. I remember €150 for an hour. And I was like, yeah. And um, yeah. Then I figured out, okay, some things don't work. Oops, might be a different thing to it. And basically then I just thought I'm just gonna go all in on figuring out how that really works. Started working with so many different people. Um, I started something I probably don't want to say, but I. Let's say it. We had like in Vienna, some office where there was like Hun. 300 phones with software and basically with Instagram test accounts.

Speaker A: Wow.

Speaker B: We're swiping through and where I was just testing and seeing how the algorithm works.

Speaker A: No.

Speaker B: Yeah.

Speaker A: You edit that.

Speaker B: Yeah, yeah. If you go in this room, probably people got cancer. Will get cancer from it. Because everybody had a SIM card. Yeah. So it was hundreds of phones.

Speaker A: Does that, does that room still exist?

Speaker B: The room, yeah. But it's not full with phones anyway.

Speaker A: Okay, okay.

Speaker B: Yeah. And um, yeah, that's why probably they banned me from using Face Meta business products. I think they figured it out or something like that.

Speaker A: Walk me through that. So you started, you had the idea of like, why don't we just buy 300 phones?

Speaker B: Well, it's not 300 the beginning, but if we were starting, uh, you know, because I was a nerd and I was just trying to. IPhone Androids okay. For this. No. Yeah. And you can actually put some software on it that swipes and that kind of tricks the algorithm. Because at first we had these sort of bots running and then Instagram figured it out and we, they literally figured it out overnight. We had a business, basically an agency where we did research for clients and also ran their accounts with. With these bots. Horrible. I hate this. But it's part of, you know, part of the journey. Um, and then Instagram literally figured all of this out, banned all of our clients accounts, all of our accounts. It was not recoverable. I. We were. Back then, it was 2017, maybe 18. We're making like 50 grand a month with my partner together. And then all things shut down and. Zero, man. And you know, especially when you're young like this, you think you're killing it. You're like, I own the world. Um, if I'm making more than, I don't know, 5K. Yeah, something like that. Because everybody. And suddenly I'm on at point zero again.

Speaker A: But. But what exactly? These bots, do you program research, first of all.

Speaker B: Yeah, first of all, research. Just go through all of the hashtags back then who were still hashtags to find out the. The niche and the content, and just, um, you know, basically put them in some spreadsheets. And then obviously some of them were doing this follow and follow crap that still worked. And then we had some other bots that we started. This is why I hate the botting world, because I was kind of engulfed in this. Um, we had these story viewer bots where we took clients and watched like 50 million stories a day with their accounts, and there was no restriction from the algorithms. So they got like 10k followers a day just from this. Wow. Because they saw them. Other accounts would see them in their story views.

Speaker A: Interesting.

Speaker B: Yeah. Then we had some context in the meta thing who managed to get us some verified badges.

Speaker A: Oh, interesting.

Speaker B: All the shady back then when you

Speaker A: couldn't just do something.

Speaker B: Yeah, yeah. Uh, yeah, when you had a, uh. Cause literally between 10 and 30k, people paid that.

Speaker A: Yeah, I remember, I remember I had this. I had this. This guy wants that. Uh, you know, this typical scam. You get a. You get a DM and like, someone paid me to mass report your account. Uh, unless you pay me 3,000.

Speaker B: Yeah.

Speaker A: Bitcoin. And I've had this guy over and over again. I never paid, I've never opened.

Speaker B: I was running them.

Speaker A: Yeah, that was you. And they got my. My account down like seven times in a row.

Speaker B: They actually did.

Speaker A: Every time. Every time. Back then you could just mass report for impersonation.

Speaker B: Yeah.

Speaker A: Um, and I'm like these. And then, you know, you had to change your profile photo to a photo that is not your face.

Speaker B: Yeah.

Speaker A: And, uh, um, and I was just. I was like so close to just drop 30k to get the verification. Because with the verification.

Speaker B: Yeah, you couldn't be changed.

Speaker A: You couldn't be mass reported for impersonation because it's the original account. And then like two months later, Instagram Meta came out with the, oh, 17 subscription. You get the verified back.

Speaker B: But that was only recently when.

Speaker A: Yeah, that.

Speaker B: Oh, crazy.

Speaker A: Two years ago or something. And then I just got that and it. No more problem.

Speaker B: Yeah, yeah.

Speaker A: So, but when it came to these, like, bot setups, you. I mean, you. You have to plug in like 300 phones and then you got all that over, like a power strip and those.

Speaker B: Multiple power strips, multiple Mac, uh, Mac minis.

Speaker A: Was the room really warm from the

Speaker B: heat of the phones? Yeah, we had there. There was some cut out in the window, so we can put some, some.

Speaker A: And then, and then what did you do with these phones when you stopped that? Uh, just threw them away, actually.

Speaker B: I think my business partner dealt with it. Wow. Maybe they still exist somewhere.

Speaker A: I know that only from China. But that you guys did that in just Austria. Just.

Speaker B: Yeah, just the phones there. And this is where we got. Got so much data and stuff. And then basically then I was, um, just working with more clients. And, um, I had a course, the IG Black File. It was my first course that I ever launched. Did pretty well and lots of success stories. And then I just started interviewing those people. Okay, what actually did you do? Which of the steps do you take? And I figured out there's so many things about it. And then I started the creator mentorship, which, the thing that I have right now and where we work one on one with people. M. And this is when it only started to really click. What really, you know, the different levels, different, you know, paths that you need to take for different accounts or, or tests, because there's no way of knowing before working with somebody what actually works. So there's always some, like you said, randomness.

Speaker A: Yeah.

Speaker B: To it.

Speaker A: What was like, the most exotic niche you've. You've had as a client?

Speaker B: Well, honestly, I don't think any of them are exotic. Um, for example, knitting. Oh, yeah, Everybody says it's exotic, but I, I think it's actually a legit thing, an awesome thing. We had. I mean, we had some porn stars. That's actually erotic, no? Yeah.

Speaker A: What do you mean erotic?

Speaker B: No, it's not exotic, but it's ironic. Uh, yeah.

Speaker A: Uh, just for research purposes, um, what's that porn star's name?

Speaker B: Um, it started off with one. I, I. One of the first ones who had a consultation with me in 2018 was one of the. Like, I was watching her for years that time. I don't remember the name. You know her, I'm sure. But then, but then there's some old, like, we've worked with a lot of only fans people. And, um, I mean, of course.

Speaker A: Yeah, Hell yeah. Because they promote their only fans.

Speaker B: Yeah, yeah. And they have. The rules of the games are a little different for them.

Speaker A: Why?

Speaker B: Because they got. They literally get banned twice a day and they always have to have a backup strategy. But, yeah, it's Like, I was very honored to have people reach out to me that I've known before from that, you know.

Speaker A: Okay, so what, we do that. So you get a consultation booked on your calendar. You probably didn't know yet that that's that porn star that.

Speaker B: Oh, that was back in this. No, I knew I forgot her name, man. She was like in the, in the early 2000s, like a big one. Oh, yeah, yeah. That we all.

Speaker A: And, and, and she shows up to the call. You're like, I'm a big fan.

Speaker B: Yeah, yeah.

Speaker A: You said, yeah.

Speaker B: I'm like, hey, I've seen your, your work.

Speaker A: Big fan of you.

Speaker B: I want to see something different.

Speaker A: But it's funny when you say that the porn stars. I'm a big fan of your work. Yeah, like obviously. Meaning basically, I masturbate to videos of you having sex exactly like your work. Oh, man. And then, and then you helped her build an Instagram account.

Speaker B: Now that was just a one off consult.

Speaker A: Okay.

Speaker B: Um, but yeah, so far the other ones are all like onlyfans and stuff like this.

Speaker A: Wow. Interesting. I once met a girl, she ran an only fans agency. Oh, yeah.

Speaker B: There's a lot of them here also.

Speaker A: Oh, yeah, I imagine. And a lot of Russians running though.

Speaker B: Of course.

Speaker A: And, and it was really interesting because, um, it was a date. And uh, I think it was from Tinder or something like that back in the days. And she shows up, she doesn't quite look like her pictures. And I mean, she did, but just not my type after all, in real life. Just not my type. But, uh, I'm like, you know, whenever that happens, I could never just be like, oh, you're not my type. Bye. I would always be like, okay, well, whatever. Let's have an hour, good conversation. Let's find out what the person.

Speaker B: I always used to do that.

Speaker A: Yeah. So I would, I would converse with her and I'm like, what do you do? She said, well, I run only fans agency. I'm like, oh, that's interesting. So we ended up talking for like hours about an only fans agency. And she, uh, basically says she, she recruits the girls. And these girls would not have access to their own only fans account.

Speaker B: Yeah.

Speaker A: They would build only fans account for her and she would have this, this army of copywriters from Mexico.

Speaker B: Yeah.

Speaker A: Who would chat with all the guys.

Speaker B: Yeah.

Speaker A: Uh, and be like, hey, sweetie, do you want to see my. You know, and, and it's all just like, like some Miguel guy in Mexico. Right. And like I said, the girls wouldn't even have access and Then they would write the girls like, hey, someone purchased a 200 video of you, um, having sex with a vegetable, right? With like a, a, ah, cucumber or something like, go, please just make this video and send it to us. You know, like that. And um, and I asked him like, okay, what girls convert the best on only fans? And her answer was really shocking. She said, it's not the pretty girls at all. The more beautiful in the classic sense a girl is, the less well she converts. Because guys are so degenerate nowadays.

Speaker B: They want the ugly ones that they can't even like.

Speaker A: It doesn't even turn them on enough to just have a classic, beautiful, symmetrical face, nice body type of girl. She said the best converting girls she had were girls who were a little bit chubby with a baby face because obviously the guy like when they look younger than 18, sure. Oh, um, and also she said girls with disabilities, like missing a limb like that. She said like, these girls would print. So she's like on the lookout for girls with disabilities, trying to get them to start only fans. Because she's like, those girls are printing. And no guy would admit that, right? But money fucking talks. So she's like, these girls with disabilities are fucking printing. And all the classic hot girls are like, super jealous. They're like, how the fuck is this girl? Like, what the fuck? Like, I'm way fucking hotter. And uh, that was interesting. And then the funny way the way this date ended was she's like, so, do you want to do some coke? And I'm like, uh, what? And I'm super clean. Like, I don't do any sort of hard drugs at all, which is very good. I smoke marijuana every now and then, maybe once a month when I'm like in Amsterdam or something like that. But I don't drink alcohol. I barely even do coffee. So she says, you want to do coke? And I've never done coke, will never do it. It's one of the worst drugs ever, if you really look into it. And I'm like, um, no, no, I mean, no, no, thank you. She's like, oh, I do coke every day. Oh, I do it before I go to bed. And I'm like, what? And I'm like starting to like, try to lecture her. Like, you don't know that this is like the worst for your brain chemistry and it completely up your neurological receptors. And she's like, no, that's just a myth. I got really good cocaine. Like, if you get it really pure, it's really good for you. It's like she, she talks about it like it's a supplement.

Speaker B: Horrible.

Speaker A: And she's like nootropic. And, and she's like, in fact, I'm meeting my dealer right now. Uh, can you wait here for a sec? And I'm like, what? So we were, we were at. In the Shisha Lounge. Okay. And we were sitting right by the window, kind of like this on the second floor or something. And she's like, oh, my dealer's here. And I'm like, what the. I'll be right back. So I see, I look out the window, I see her run across the street to uh, to some like black, tanned out Mercedes that just parked there. She gets to the Mercedes, comes out with a bag of cocaine and I'm like, so you, you want. I thought she was like joking, like haha, my dealers, you know.

Speaker B: Right.

Speaker A: And she's like, anyway, it's like just gonna last before a week now. And I'm like, that was years ago, right? Like, yeah, that was years ago. And I'm like like, you're one hell of an interesting person. Not gonna lie. Like, you're very interesting to talk to. Um, yeah. Then, you know, I went home and drank my, drank my good night tea and my zinc and magnesium supplements, right. And next day I hit the gym. So I'm like, people are crazy.

Speaker B: Yeah, I've met lots of people like this. Yeah, yeah, yeah. He wasn't a Here. No here.

Speaker A: Not at all.

Speaker B: Huh.

Speaker A: Drugs.

Speaker B: I've heard there's some stuff real. Yeah, I've been down there. There's some. Let's not name it, but there's some, some places. No, there's interesting people. Yeah, I met, met um, some like some gangster rapper.

Speaker A: Oh yeah.

Speaker B: Germany. And um, he like, he was affiliate with people who explode or who blow up ATMs and amps in Holland.

Speaker A: What the.

Speaker B: Uh, and we're sitting there and next it was some, some Hell's Angels dude.

Speaker A: Oh yeah.

Speaker B: I don't even know if I should talk about this. But. No, he's a nice guy. He's actually a cool guy. I mean, but it was so. They're cool. Like he's like the crazy with Hell's Angels jacket.

Speaker A: Wow.

Speaker B: And he was. And I was asking and what do you do for work? He's just trying to ease the tension. Like Ant, what do you do? And he didn't know what to respond.

Speaker A: Yeah, they're always vague.

Speaker B: Yeah, I'm a rocker. He said, what is a rock that says funny dude.

Speaker A: It is, it is the craziest thing, man. We, um, were seeing AC dc uh, in, in Buddha in Bratislava. I took my dad and my brother as a surprise taste, as a uh, birthday present. And I just like, you know, just meet me here at 9am in the morning. And then we would go take the first class train to boot Bratislava. And then they're like, why are we at this hotel? We stayed at the nicest hotel in the whole city. We went and saw acdc.

Speaker B: Awesome.

Speaker A: They're like, holy acdc. And then I, I, uh, we come back at like midnight, right? And everybody had separate rooms because my dad snores like crazy. I'm not gonna sleep. So I got them all nice rooms. And I try to get into my room and my key card doesn't work. And I'm like, I'm tired, I'm sweaty, you know, from the concert in the sun. Gotta go downstairs, get the stupid key card. All right, It, I go back into the lobby and as the, the, the elevator opens up, there's a security guy to my left, like guarding the elevator door in like a black uh, suit, you know, with the earpiece in it. I'm like, wow, like that hotel takes security pretty, pretty seriously. Like 1am in the morning. Okay. And then I go through the lobby and there's like 20 Hell's Angels in the full guard standing sitting there with their leather jackets. I'm like, okay, cool. I mean, okay. So D.C. was in town, they were probably seeing the concert. And um, it was this weird tension in the lobby. And I'm just waiting until it's my turn to go to the reception to exchange my key card. And all of a sudden this other security guy just walks straight up to me and says, excuse me sir, please step aside. And I'm like, what do you mean step aside? Like, I'm waiting for my phone keycard. Fuck you. I, I'm staying in this hotel. He's like, no, no, get the fuck away. And I'm like, what? And all of a sudden people start clapping. The whole lobby, Stop talking. Starts clapping. And I'm like, what the hell is going on? And then, uh, I look behind that security guy. It's AC DC walking.

Speaker B: Really? Yeah.

Speaker A: Oh my God. It's just AC DC walking in with like four two meter tall security guards. And I'm like, holy. And they're like walking by me, like 2 meters in front of me. And I just look at them and I'm like. And I only have my second backup phone, my shitty Android phone. And like in the last second I'm Like, I gotta take a photo of this. Nobody's gonna believe it. So I have like a blurry photo of Angus Young walking towards the elevator. That's it. Yeah. And the reason why the Hell's Angels thing came up is because the Hell's Angels are the private security force of acdc.

Speaker B: Really?

Speaker A: I didn't know. Apparently, yeah.

Speaker B: That is crazy.

Speaker A: Like wherever they go in whatever city, the, the local chapter of the Hell's Angels is like taking care of things like that.

Speaker B: That's crazy.

Speaker A: But these are real gangs.

Speaker B: They are real gangs. I've heard stories from certain people, man. They're like, it's weird. Legit.

Speaker A: I didn't know that. You know, I was like, what the Hell's Angels? A bunch of.

Speaker B: I didn't know it too. I didn't even know that you're not allowed to have. They, they're not allowed to have their jackets on in Austria or Germany. It's like like a swastika basically.

Speaker A: Holy.

Speaker B: Yeah, I didn't know that too. I didn't know anything about that, dude. Yeah.

Speaker A: Ah, what's, what's uh, the future of. Hey, Dominic, what are you gonna.

Speaker B: That is a pivot Hell's Angels, most likely some gang.

Speaker A: But, um, what are you gonna do next?

Speaker B: Yeah, good idea. Uh, good question. Um, honestly, the way right now I'm a little bit of a transitional period. It's a weird thing to say because usually the bums say this don't have anything to do. But um, I, because I honestly think this whole. I basically want to position myself to be the top go to guy in the social media world. Not just for blow up, uh, inflated views, but to actually teach people and help people to, to, to create a sustainable long term brand that is here for years. Because you know, I've been here, I've been in the conductors group game for eight, nine years full time living from this thing for eight, nine years. Yeah, you too, obviously. So that's a thing. It's not just a fad at this point anymore. And you don't need even better than back then, you, like we said before, you, we, you don't need to build your brand to blow it up up with viral views. And uh, this is kind of what I want to build some, some legit top of the line way to help people be that person. Which is the same thing I do right now anyway, so future is the same like right now.

Speaker A: What do you think is the, the biggest opportunity for Instagram m. Content creators right now?

Speaker B: Honestly, I think the bar has gotten higher. So in a way it's a little more complicated, but in a way, it's way easier than before because you just need to stand out just a little bit from all those copycats. Because right now there's creators popping up left and right and everybody's the same and you, uh, couldn't tell anybody apart from each other. But if there. There's just a few things you need to do, basically show up in a way, don't be afraid to show who you really are. Just show a little bit about your actual personality. And, uh, I think that is the actual opportunity here.

Speaker A: Sick. Yeah, it's a, uh, it's. There's such a need for authenticity, and I think there's always been need for authenticity, but it's just getting more and

Speaker B: more and more and more get more and more. Because people, I always say it like that. Before, like in the caveman times, people were like, yeah, okay, we can't speak. Well, then they couldn't think. But yeah, at some point they could speak. And then somebody was like, they were talking and at some point some smart kid was like, I can lie. And nobody knew the concept of lying. And he started lying to everybody and everybody believed him. And then, uh, at some point people were like, well, he's full of shit though. But probably took a few hundred years until people understood the concept of lying. I think we're right now at this stage in social media before you could just throw stuff out and people just believed you and whatever they saw. And now it's getting sophisticated. It's like another way of communicating. And it was a new thing just 10 years ago, and now people start to get it finally. And that's why the need for, for authenticity is there.

Speaker A: Um, since you said you've been doing this for so many years, you obviously love doing it.

Speaker B: Yeah.

Speaker A: How did you make yourself love it? If. If there's consequence watching this right now and they're like, I'm tired of posing, I'm burnt out. I don't want to over share all the time. I'm sure you've been through a phase like that as well. How. What's your advice for this?

Speaker B: I have been through this phase. Probably at the beginning, I was there every three weeks, uh, uh, for years. Then it went down to once a year. And, um, I always just had the big picture in mind. Like I want to change people's lives. I wanna, I wanna say, I wanna. This is my passion anyway, because I've always been like this weird kid it to buy cameras with video cassettes and stuff like this. Um, and I always had just a long, long term version in my mind and always tried to push myself through. Um, that's the easiest answer, even though it's probably not even an answer. You know what I mean?

Speaker A: How do you make content creation fun? When you're filming, when you're working on, when you're doing ideation, do you have a ritual? You sit down with your favorite drink, favorite music, something like that? That.

Speaker B: Well, yeah, actually, usually, uh, I just sit down with some, some music. A lot of the times I take some film music or some stuff to have it while I open up my, my brain m. To kind of see what's happening and. But honestly, it's just a routine at this point. Every Monday I sit down, think of a newsletter topic, write it down, and then next day I, uh, create all the other content ideas.

Speaker A: Sick.

Speaker B: And that's it.

Speaker A: So you have a routine, a proof.

Speaker B: Yeah.

Speaker A: You figured out what flows.

Speaker B: Yeah, it took me a long time. There was times where just sitting there for three, four days. Script number one, start. Three hours. Nice, tight. Again. Delete.

Speaker A: So it's a process you have to go through and you have to kind of realize what pushes your own buttons.

Speaker B: Yeah, totally.

Speaker A: In anything in life. Like it same for the gym, you know what I mean? Like, I don't like going to the gym. I've been doing it for 12 years or something like that. Because I know, I know what I need to do in order for me to enjoy it.

Speaker B: Sure.

Speaker A: And I think, you know, people always ask like, what's the best diet? Well, it's the diet you can stick to. What's the best content strategy? It's the content strategy that allows you to create content. Exactly.

Speaker B: That's such a good point. We have so many different creators who, who are totally different. Some, some are like, okay, I'm smashing. I'm just, I'll post and this is my thing. Some are like, I don't want to script. I need to script, but I just want to riff raff and I want to make it work. Everything works if you, if you just. If it comes natural to you. Yeah, that's the thing. If, if I were to sit down and kind of force myself to do something that. That's not natural to me. It's not gonna work. Also in terms of how people perceive it, I think that's the, that's the thing. Just allowing yourself to do what you think is good. Get for yourself.

Speaker A: Yeah, that's the biggest point. Do float. Do whatever floats your boat. So to speak, you know. And I, I have to say, like to wrap things up, there's so many content creators out there, so many people who teach content creating that are inconsistent. They got lucky with some virality, they're relevant for a year or two. They spike their knowledge with just for clickbaits, just to monetize as quickly as possible. They don't give a about their clients, they just get as many clients on as possible. You literally close down when you have too many. Yeah. So there's so many idiots out there that are doing, on the surface level the same thing. But I'm very happy that I'm here with you today.

Speaker B: Thank you.

Speaker A: And I think a lot of people can feel that they listen to this podcast. Like this Omni guy, he knows what he's doing, he's legit. He doesn't care about what others think think. He does his thing, he does it good. So I'm happy that you're here.

Speaker B: I'm happy I'm here, man. So happy we got to finally meet, dude, in a real, in a real world scenario.

Speaker A: What a crazy journey, man. And the world's a village.

Speaker B: It is interesting. Um, for some reason we're still part of the same. Not even just country, but same Bonnie too.

Speaker A: So true actually.

Speaker B: Yeah.

Speaker A: It's like you converge back together all.

Speaker B: Yeah, it's crazy.

Speaker A: It's crazy, man. How can people find you when they want to know more about you, when they want to get in touch with you?

Speaker B: Hey, Dominic. Basically, wherever you want to go, hey Dominic. That's the way.

Speaker A: With a K at the end.

Speaker B: With a K. That's very important. And with a small H. If you DM me with a uh, with a capital H, I'm not going to respond. I'll block you. Probably. Yeah. Because I'm over it. I'm too old for this.

Speaker A: Yeah.

Speaker B: Don't I have my standards?

Speaker A: So Instagram, Instagram, YouTube. YouTube, yeah.

Speaker B: Yeah, DM me. Feel free.

Speaker A: Boom. Check it out folks. Well, thanks for being.

Speaker B: Thanks a lot, man.

Speaker A: It's been my pleasure, bro.

Speaker B: Been my pleasure.

Speaker A: Alright folks, a lot of people say, Max, you're traveling the world, you have all these awesome podcast guests on your brand is insane. You're making all this money. How can I do this too? Well, the answer is actually pretty straightforward. There's a link down in the description below. Book a free consultation call with me and my team will help you build your brand. We'll help you get started, we'll help you make your first money, get your first clients. Even if you have zero experience, even if you have nothing to code. Coach we nowadays can help anyone generate extreme high income online with the help of AI. If you want to know more, just tap that link down below. Book your call, talk to us. It's entirely for free. It's not going to be a high pressure sales call whatsoever. We're actually and it'll be very, very valuable on these calls. So. Especially for people that have been watching or listening to the podcast, I know you're very, very serious about your goals because you're listening to, uh, an entire two hour podcast episode. So if that is you link down in the Description below or MaxTorno.com call, you can go to that URL as well. And then let's talk soon. Cheers. Thank you.