#305 - How To Speak With Confidence in Front of 50,000 People With Nick Santonastasso

Speaker A: Those of you listening, you're, um, on the frequency where you can actually understand what I'm saying if I go deep. So I love to go deep.

Speaker B: Love it.

Speaker A: Today's guest is Nick santinostasso, entrepreneur, motivational speaker, and one of the most inspiring voices in personal development. From speaking in front of 50,000 people

Speaker B: to building a global career on resilience

Speaker A: and mindset, Nick has turned adversity into opportunity. Please welcome Nick Santa Nastasso. I was speaking at the World Government Summit. Elon Musk is on stage, and then it's me and I'm like, how did I get here? When I was 20 years old, this is where the personal development started was actually bodybuilding. What's pretty funny about bodybuilding is because when I told people I was going to become a bodybuilder, they were like, you can't become a bodybuilder. You have no legs. Most of you skip leg day anyway, so I'll fit right in. I was a very famous prankster. I used to dress up as a zombie and scare people in Walmart. I started pranking and I gained like a million followers online and the Walking Dead hired me.

Speaker B: Did you get to meet, uh, Norman Reedus?

Speaker A: I did. I scared Norman. You.

Speaker B: We're so fucking afraid nowadays because of the fear mongering news, the social media, and all these fears are based on a lack of love. The opposite of love is not hate. It's fear. You cannot love yourself, your partner, your children and be afraid at the same time.

Speaker A: Like, if I could make entrepreneurship and learning skill sets and mastering new things very simple, it'd be that quote, suck long enough until you're good.

Speaker B: We have to normalize sucking more. That's weird.

Speaker A: As I said.

Speaker B: So when you look at the mix, five years, what's on that vision board there?

Speaker A: I committed to climbing Mount Kilimanjaro in a year. I think, uh, I'll end with this because I think it's the most valuable thing. One of the greatest things that I've learned with Social Dynamics, men and women,

Speaker B: is that how, uh, did you move to Dubai? When did you guys together or what's the deal? After.

Speaker A: Yeah, we were together. We're married. Love it. Um, and so we moved, uh, like seven months ago. It's almost a full, full season in Dubai.

Speaker B: Wow.

Speaker A: But we visited last May for nine days. And by day three, we were like, let's sell everything and move here. We're very, um, not impulsive, but we go off energy. So. We hated America. We hated, well, we disliked America didn't know where it was going. Kind of felt stuck and kind of felt like there was a. Like a. They put a lid on me in the sense of, like, they weren't really leveraging me or value me for what I built. And so when we came here, it was like, they're like, oh, my God, this is great. So everybody wants it, you know? Um, so it was. It was in a. The environment shifted and changed the whole game. Because, you know, the. The big analogy that I say is you can build yourself into a really valuable man, but if your environment doesn't value, you'll start to question your own value. Like, maybe I'm not cool or maybe I'm not good, you know? And that reflects the external world, right? And then we came here, and you go to an environment where you're valued and you're like, huh? This is what it feels like to be seen, to be heard, to be wanted, right?

Speaker B: Damn, man, that hits so hard. Because a lot of folks, when they start to their journey with personal development, working hard, working on themselves, they're usually in a friend group that is like their old self, right? So if your old self is lazy, you're not stepping up. You know, whatever you're smoking, you're drinking, you're just like, withering away. And then you try to step out of that, your. Your friends will turn against you, and they will be like, oh, you can do something better. And that mind fucks us of like, oh, yeah, maybe it isn't a good idea to work on my. Because a lot of people want to fit in. I had this once. I had a closer, my very, very, very first closer that I had to hire for the. For the RZ Max dating program back in the days. And he was fantastic. We did like a mock closing thing. And this guy was just like a natural closer, you could tell. And I'm like, I want that guy to be my closer. So we said like, yo, you're hired, right? And then the next day he whatsapps me, and he's like, hey, man, I talk to some of my friends. I really don't think it's a good idea for me to do it. So I got in another call and tried to convince him, which, by the way, is a dumb mistake. Like, never try to convince someone to work with you. And turns, uh, out that, like, all his fucking loser friends told him, like, don't work for Max. Don't make all this money. Like, stay with us in the fucking village here. And yeah, and then the replacement that I Hired instead, ended up making like, 30, 40k a month after half a year. And then this guy, you know, like, still lives in this bumfuck village, making whatever, and it's crazy what. What your own environment can do, but let's. Let's backtrack a little bit for people who don't know you.

Speaker A: Yeah.

Speaker B: Uh, because I. I look at your Instagram and I'm like, you legit have a better life than everyone else. You're traveling the world, you're driving awesome cars, you're doing public speaking. You're in incredible shape, by the way. I saw you working out, and I'm like, man, that is so inspiring. But what. What got you into personal development? What got you to become a public speaker? And, like, what's your journey?

Speaker A: Yeah, for sure. So, thanks. I'll receive that compliment. Um, so I'll take that in. But basically, you know, when people ask me, like, how did you get this far? I just tell them that I was just so broken. Um, I was. I was insecure. I was. I felt inadequate. I didn't know what I was going to do, how I was going to provide as a man. You know, we can go through all those. Those traumas throughout the episode, but basically, I was. I was so. I, uh, was so motivated to prove everybody wrong, even if there was no one to prove wrong. I just had this thing, like, people were, like, on me or they didn't like me or I was less than. And so I had this, like. What do they call it? An inferior. Inferiority complex. Yeah. Where, like, I. I figured, like, oh, if I build big followers and I get in great shape and I get a bunch of tattoos and I drive cool cars, then I'll be loved, you know? Then I'll be loved. Then I'll be enough, you know? And. And you. You realize that you get to the point where nothing materialistic will fill a spiritual hole. And it's so funny, because you and I both know that when we were broke and we didn't have money and our rich friends would be like, money doesn't solve everything. I'd be like, great, give me your money. Yeah, yeah, you know, I'll take it. Yeah. Or they'd be like, well, the Lambo only makes you feel good for a little bit. I'm like, I'll take the Lambo. You know, give me the Rollie, Whatever. Right. So I didn't understand that. And then you get to a point in your life where you have the things, and you're like, I don't feel Anything, right. But to back up is I, I became when I was 20 years old. This is where the, the personal development started. When I, when I was 19 years old, it was actually bodybuilding. And what's pretty funny about bodybuilding is because when I told people I was going to become a bodybuilder, they were like, you can't become a bodybuilder, you have no legs. You know, uh, and I always make this joke, most of you skip leg day anyway, so I'll fit right in. And so I started training. But the reason why I started training was because if I get in shape, girls will like me. That was the rule. That's why I was so, you know, and, and it's probably aligns with you as well. But I was like, I can't change no legs, one arm. And at that time, maybe I, for, for the majority of my life, I hated the fact that I was born with no legs, one arm. The meaning that I gave my body was that it was a curse, it was disgusting. Girls didn't like me and that was the belief in the story that I played. And so I was like, well, I can't change no legs, one arm, but I can get jacked. That'll make me feel better and maybe it'll help the conversion rate. Right.

Speaker B: Of the ladies.

Speaker A: And so I started bodybuilding and I was building a following on Instagram. Before that. Bro, this is a rabbit hole interview.

Speaker B: But let's go.

Speaker A: Before that I was a prankster.

Speaker B: No shit.

Speaker A: I was a very famous prankster. I used to dress up as a zombie and scare people in Walmart.

Speaker B: Wait, I think I saw a video of it.

Speaker A: That was you? Yeah. So I came a long way. Um, but basically when I was 17 years old, vine came out and everybody was on vine and I was like, hm, I want to create something that I could be the category king of, that no one can replicate. And so I put fake blood on my face, I put fake blood on my clothes and I went out to my local Walmart. I filmed a six second video and it was the number one video in the world when I woke up the next day and I was like famous. I was like famous overnight. And I started pranking and I gained like a million followers online. And the Walking Dead hired me and, and that was me. That was me in high school. And so I basically built um, you know, millions of followers when I was in high school. And I got to the point where I realized, well, people just think I'm a joke.

Speaker B: Yeah, cool.

Speaker A: Making money, followers, people Want to take pictures but like, do they take me serious? Is this really valuable? And I was like, okay, I'm going to shift to something else. And so I started bodybuilding. But the details of the story was like, I moved to la, I went broken, my brother got addicted to heroin, I moved back home and I moved into my parents basement. I started bodybuilding. So that's like the details, but we can go anywhere you want. But basically I started bodybuilding. Long story short, someone on Instagram that owned uh, a meal prep company was like, hey, you should come to Florida and tour my company. And I like, you can hang out with me. And I saw that you was rich and I was like, I've never been exposed to this, right? And for those that are listening right now, one of the most important things that you can understand on your come up is that we're, we live in the information age. And so when you see someone, when you see Max or you see Nick, and we're doing amazing things, we're not superior than you. We know something that you don't. The most dangerous information is the information that you don't know. And I can assure you someone could give you one piece of information. You can go make a million dollars, but you don't know it because it's not in your awareness yet, right? And so this guy was like, hey man, come to Florida. So I live in New Jersey, cold seasons and I go to Florida. I'm like, this place is amazing. The chicks, the, the weather, healthy lifestyle. He's got a Lambo, um, meal prep, all this stuff. And literally this was where he was like, here's a journal. I was like, what's a journal? He probably knew nothing. He was like, here's a journal, here's a Gary Vee book. I'm like, who's Gary Vee? Here's a Grant Cardone book. And I started reading and that was my introduction to personal development.

Speaker B: Fuck.

Speaker A: Was one guy on Instagram reach out to me. I gave him a shot and he became my first mentor. That changed my whole life.

Speaker B: It's a butterfly effect, man. It's a fucking butterfly effect. And it's so funny because in it that effect is now like amplified a thousand fold. In the world of social media too. Is like you said, like you posted a single video and it became the number one watched video overnight. That was on, on, on vine back in the days. Same with Instagram and TikTok nowadays. Like, I've also, I've had clients that are like, I am new, like old People.

Speaker A: It's funny.

Speaker B: I love it when old people come to us. They're like in their 50s, 60s, 70s, with one guy that's 97.

Speaker A: No way.

Speaker B: Yeah, yeah. Like, uh, you know, they're like, how do I press the button on the iPhone?

Speaker A: Funny.

Speaker B: And then they're like, they post something and it goes. Gets a million views. They don't even know. They're like, what does 1 m m mean? And we're like, holy, you just turned viral. Like, what? Like what? I got all these followers. I think it's wrong. I think I got a virus or something because I got like, five.

Speaker A: My computer's graduate.

Speaker B: You can type it. Like, no, no, this is it. This is it. Like, you went viral. And, uh, yeah, so that. That's pretty insane. And like, I said, like, I didn't know that was you because I know that video.

Speaker A: Yeah.

Speaker B: Did you get to meet, uh, Norman Reedus?

Speaker A: I did. I scared Norman. So basically, basically, I come home one day. I was a wrestler in high school. And so I came home after wrestling practice and my dad. My dad sits me down. He's like, I got this email. I'm like, what'd you get? He's like, well, Fox International and the Walking Dead want to, like, hire you. Like, what do you like? And they knew what I was doing online, but they didn't really. You don't really know it's real until it's real.

Speaker B: Yeah, yeah.

Speaker A: You know, it's like just fake numbers on a screen until you can get on a call. And so they were like, they want to do a conference call with you. I was like, okay, yeah, bring them on a conference call. And literally, I sat down. I'm 17, 18 years old. They're like, would you take $10,000 and three first class tickets to Tokyo, Japan free? Um, stay at the Ritz Carlton and you can scare Norman Reedus and we'll make you viral. Is that okay with you?

Speaker B: And I'm like, this is amazing.

Speaker A: And so my dad's like, who is my son? What is this?

Speaker B: You know?

Speaker A: What is going on? And so I closed that deal. I got to fly my parents out and myself to Tokyo, Japan. We did, ah, uh, a prank on Norman. And what was so cool was he already knew who I was. And so they were like, you can't leave your hotel room when he's here because if he sees you, he's going to know. Yeah.

Speaker B: Ah, yeah.

Speaker A: And so I pulled this prank. It went super viral. Um, I got paid $10,000, and like an idiot, I bought a $2,000 Versace chain that wasn't even real gold. I didn't even know it was real gold. I thought it was real. I saw Justin Bieber with it. I went to L. A. I got the chain, I scraped it, and I was like, damn, this is stupid. But, yeah, my first $10,000 paycheck, I went and bought a Versace chain for, like, two grand.

Speaker B: You still have it?

Speaker A: I do. That's. I do.

Speaker B: You still have it?

Speaker A: I do have it. I never wear it.

Speaker B: It's. It's.

Speaker A: It's, like, obnoxious, like the degen looking. But, yeah, I did it, bro.

Speaker B: I'm a. I'm a huge fan of Norman Reedus because of the game Death stranding. Death Stranding. And now the second one's coming out. And, man, I'm such a Hideo Kojima fanboy. And of course, Norman Reedus plays the main guy in it. Um, okay, so. So you get into personal development, and then what happens next?

Speaker A: I get into personal development, and life starts to change. Because every day is like a new awareness, a new breakthrough, a new insight. And I met. When I moved to Tampa, I met a mutual friend. Um, and he was like, hey, man, I'm holding a mastermind at my house. And I was like, what does that mean, bro? I knew nothing. Like, and I want to make that point to all of you is like, you see me now? I knew nothing. I was from a small town in New Jersey. Like, no one was making it out. And he was like, I'm holding a mastermind in my house. And I'm like. He's like. I was like, what's a mastermind? And he's like, where people sit around, like, think about things. And I'm like, all right, y. Let's go. And so I just. Just think I. I drive my own car. I was in, you, uh, know, I'm in shape. And so I pull up, I'm in a guinea tee, and I go into this mastermind with, like, eight people at this guy's house. And there was a guy to the left of me that I've never met in my life before. And everybody was like, what's your story? And so I was like, okay. So I start sharing my story. And the guy to my left, the left of me, looked me in my eyes and said, you're going to be on stage with Tony Robbins. You're going to speak all around the world. That was Ratmir. And I didn't know who he was. And. And then he was like, I'll Work for you for free. And I'm like, that's sketchy, you know, like, that's really. That's. I don't know you. I know nothing about you. Um, and so that night we spent like two hours sitting and talking on the couch. And he was just so intrigued, and he was like, I got a download. I think I can help you. I do real estate right now, but I'll work for you for free. Like, I don't want anything. And if you like the work we do, maybe one day we'll start a company together. And if we fast forward, this is eight years later. I've trained over a million people live from stage. I did four years of a world tour with Tony Robbins. We traveled all around. Everything that he got, the download happened. And so Ratmir is my oracle. Uh, he's like my, My. My visionary. And, and. And just to anchor a few points for those that are listening is. Your life changes when you get in the room your life changes when you get in the room with people that are way bigger than you, way smarter than you, have more followers than you. And I don't care if it makes you feel less than they're going to give you. Just study, just observe, just study them. It give you one insight or someone gives you a business idea and then you got to run with it. But also another thing is you have to understand that your ideas have a shelf life. And if you don't execute on the idea, God, whoever you believe, whatever you believe in, gives the idea to someone else to see if they'll follow through on the idea. Max, how many times have you had a really good idea and then you saw someone do it and you're like, that was my idea.

Speaker B: F. Uh, literally it was again, man. It happens all the time.

Speaker A: And so the difference between people that are watching and the people that are executing is successful. People collapse the execution gap. They get an idea, they execute on it. They get. They don't care. What if it goes wrong? What if I fail? What if this. They just. They. They collapse the time from the idea until it's real life speed of implementation. Uh, exactly. And so, um, I quit my only job. I was working a customer service for that mentor. He had a meal prep company and he was like, if you move, I'll give you a job. I was a terrible employee. If no one was in my. My, like my proximity. And the phone rang, I wouldn't answer it. Like I was bad, bro. Like, it wasn't. I was mentally unemployable. And I Think. And so I get a call one day and Ratmere's like, bro, it's really annoying that you have a job. And I'm trying to schedule these meetings and, and he's like, you need to quit your job if you're really gonna do this. And so I told my mentors, like, I gotta quit my job. I'm going all in. Um, and I moved into Ratmer's house on the couch and we started the company.

Speaker B: Broke is a joke, man. What?

Speaker A: What?

Speaker B: You're not the only one on earth that was in, in a rut, but you made it out, right? And I discussed this with every single person I have a deeper talk with. I'm like, if someone has a spark that they want to turn into an inferno, right? You can, you add mentors, you add inspiration, and the spark turns into fire and the fire turns into an inferno. But I feel like sometimes I see people, I talk to people and they say, maximum, how do I make money, how do I make a brand, how do I do answer, et cetera, et cetera. And I feel like even if I give them the exact step by step instructions, they just don't have the spark in the first place. What is it, in your opinion that makes people switch and say, I'm in a rut right now, I'm going to get out. Versus what is it that people who don't get out are stuck with?

Speaker A: It's a great question. I think they don't, they don't have leverage, they don't have enough pain, right? And so humans will change for two reasons. You either change for pain or you're changed for pleasure. But humans will always run away from pain faster than the run towards pleasure. That's why most people don't go to the gym until the doctor says, you're fat and you're going to die, or you don't leave the girl until it becomes really toxic, or you don't leave the guy until it becomes physically abusive or emotionally abusive. So oftentimes people don't, it doesn't hurt enough for them to change. And so, you know, I think about things like for me, I think my spark was, everybody doubted me. My spark was I have no legs, one arm, and I don't want to depend on any of you and I don't want to feel like I need you. So I want to make my own money. My Spark was every 60, 80 years, someone comes along and changes the whole bloodline. I'm going to be that guy.

Speaker B: Wow.

Speaker A: Every, uh, you know, my spark was that if you can, if you're broke, it's the most selfish thing that you could be, is because you can only take care of yourself. So these are all leverages over time. I didn't get them all at one point, Right. But this, this was a leverage that I built over time. And the truth is, my friends, is like, if you don't change your family's bloodline, no one's going to do it, or your bloodline's going to have to wait another 60 to 80 years for the transitional care to show up and do the damn thing. And so if you, uh, especially as a man, like, ladies, I love you as well, but I think as men, we have this, this obligation. If you're a man and you're not taking ownership over your bloodline, like, what are you doing? Yeah, right. And, and, and for example, it's like, you see people with lambos but their mom's still working, like, that's your, your, you have your priorities wrong. And so I, I just don't think people have enough leverage and they don't have enough pain or as well, Max. I, I, I don't think people take the time to romanticize with their future. And if you don't romanticize with your future, you stay stuck in the past. Right. And so what Ratmir and I did, and this is probably the M. Ratmir likes to be in the, be in the back of the scenes. But I've said your name like, five times. I hope you. But basically when we started, we, we sat down and picked up the paintbrush of our life and started painting the canvas of exactly what we wanted to look like. In, in a way where we created so much empowered anticipation, where it was like, we're going there, and we'll do whatever it takes for the car. We'll do whatever it takes for mom to be retired. We'll do whatever it takes for the mansion. We'll do whatever it takes to serve people. And so I just don't think people sit down and paint their life exactly how they want it because they don't believe it's possible. Um, or they're surrounded by people who've never experienced that light before or their friends, all the things that we talked about. And so I just, what, what I've done is I've romanticized with my future so much where I, I just create so much empowered anticipation that we're moving that way. And it may not manifest the way that we want it, but that's where we're going. And when I moved To Dubai seven months ago, I re romanticized with my future. I already achieved the things I want to achieve. So what's next? Okay, how many wheelchairs do I want to give to kids who don't have legs? What body fat percentage do I want to be at? How much money do I want to give my mom? Which. What trips do we want to take? Like, have you guys sat down and really thought about what you're doing and why you're doing it? And also what you mentioned as well is like, max, how do I make money? Ah, how do I get clients? I think they're asking the wrong question. I think the question becomes, how can I become so valuable where I could be undeniable and people will throw money at me because I have light years of experience and I can condense time for people, um, but I think they're asking the wrong question.

Speaker B: That's a very, very good point. People are so focused on the thing that they want to get versus becoming the person that actually gets these things much more easily or almost. Hasn't come to you now when it comes to public speaking because I noticed you're a really, really good public speaker. I've done it for many years, so I can see when someone is full of shit and when someone owns the stage. Um, how was that process for you? Like, were you a natural at it? Because you always kind of have to be outgoing, right? You always had to do things that were outside your comfort zone or was it something that you first had to learn probably, you know, maybe from Tony Robbins or something?

Speaker A: Yeah, that's a great question. So I was very, I was very scared growing up because I didn't know how I was going to provide. And my parents philosophy was my, my, my mom and dad were very different. My mom was like, as long as you're happy, I'm happy. Love you, mom. Yeah, you know, and my dad was like, I don't care if you're happy, you need to make money. And I love that. I love both, I love both sides of that. And, and I feel like my dad was always like some somehow secretly, right? Because I was like, well, what kind of job can I do? And he's like, well, you can become a sports announcer or you can speak. And I was like, I don't want to speak. You know, like, uh, he told me this very early on. I never understood it. And so I wasn't a natural. I wasn't a natural communicator or speaker. Didn't know how to articulate. And how I became A public speaker was. Ratmare literally was like, go share your story. He would like, lock in. Lock in an engagement for free. And he'd be like, go speak to this car salesman or go speak to these kids. Refine it. And even now, like, I was speaking at the World Government Summit, Elon Musk is on stage, and then it's me, and I'm like, how did I get here? And me and rap may have this joke. Even now. I'll be like, do you have any advice? He's like, just share your story, bro. Uh, you know, like, that was. But that, like, that's how I got started was Rapmere is just like, should share your story. None of us know how to public speak. But now the details of the mastery. Let's go into the nerdy brain of like, how to master a skill is. There's three parts of the brain. You have the thinking, you have the doing, and you have the being. Right? Everybody listening right now has probably driven hundreds of times. And so there's been moments in your life where you driven from point A to point B and had no idea where time went. It's because it's the unconscious competence, right? And so you have to speak long enough until you go from thinking it to doing it to being it. And that's just repetition, right? Repetition, repetition, repetition, until you can wake me up at 3am and I can speak and articulate anything, right? So that comes with time. But also the mindset of that is, am I willing to suck long enough until I'm great? That's everything. Like, if I could make entrepreneurship and learning skill sets and mastering new things very simple, it'd be that, quote, suck long enough until you're good. But the thing is, most people aren't willing to suck long enough until they're great at something. But it's also advantage, because if you know that most people aren't willing to suck long enough, yeah, you could have win.

Speaker B: We have to normalize sucking more. That's weird. But, yeah, it's a good point.

Speaker A: Yeah. And. And everybody started off as someone who sucked at it. Like, they, you know, Tony Robbins wasn't always good, you weren't always good. I wasn't always good. But you. You see the outcome. You see now, but you didn't see all the times where they didn't invite me back to speak. You didn't see the times where they were like, he'll never get another stage. Like, there was. There was plenty of that. And so I would say repetition, but also frameworks. And I Can give some frameworks if they'd like. Sure. One of my greatest frameworks to transform lives, which, because, by the way, people, they try to push me into this box of like, he's a motivational speaker. And I'm like, well, if we do 10 years of therapy in one hour, I'm not a motivational speaker. I'm a transformational speaker. People don't pay me all this money to just motivate people and inspire them. I give people breakthroughs and awareness. So if you want to become one of the most impactful speakers in the room, don't really stress about your story. Stress about the questions that are going to lead people to their breakthroughs. M. The greatest speakers and the greatest communicators don't always give their people the answers. They ask the right questions to lead them to their own answers. Because if I sit there and say, max, you need to live your life this, and you need to do this, what are you going to say?

Speaker B: I'm gonna resist the idea.

Speaker A: You're gonna say, screw off. I'm an alpha, right? Like, don't tell me how to live my life. But if I ask you a question that makes you think in a way that you've never thought before, which leads you to an answer that you've never had before, it's your answer. Um, but you're gonna be like, thank you, Nick. Yeah, right. And so here's the framework. And by the way, I'm gonna give you the framework. And if you think you'll ever catch me, you'll never catch me, because I'm always gonna be speaking and I'm always gonna be better. And the version you see here today won't be the version you see tomorrow. But I'll give you the framework. Let's see if you can handle it. Right. And so it's stb. Not std, but stb. Story, Teach, Breakthrough. Now, what's that mean? Well, I share a story. M. And then I anchor a teaching. It could be a one liner, it could be a quote, it could be a philosophy, it could be a belief. But the most important thing is the breakthrough. Now, how do you give the crowd a breakthrough? You ask a really thought provoking question. Can I give you an example?

Speaker B: Yeah.

Speaker A: So when I was 16 years old. Let me pull this guy out. When I was 16 years old, this arm was about 5 inches longer than it is now, and my bone was going faster than my skin, and it was super sensitive. And the bottom line is, if I would have hit my arm hard enough, my Bone would have came through my skin. And so I couldn't do physical activities with it. But I was so broken. And I wanted to become a wrestler, and I wanted to be confident, I wanted to be an athlete, that I would do whatever it took to become a wrestler. And so I came home, home one day and I said, mom and Dad, I want to become a wrestler. My mom said, absolutely not, Nick. God forbid you hit your arm, your bone comes through your skin. What are you going to do then? And I looked at my parents and I said, can we cut my arm off? And they said, what do you mean, cut your arm off? And I'm like, you know, can we come arm off? They're like, well, the right word is amputate. You're so aggressive with your words. I was like, can we amputate my arm? And so at 16 years old, my parents accepted my decision to go into a surgery to amputate my arm so I could become a wrestler. Wow. Here's the teaching. Here's the teach. Hopefully it's not a limb like me, but what are the very things in your life that you need to cut off that no longer serve you now? Because I asked you that question, my story now becomes your story. And that question is going to dictate your focus on, okay, I need to cut off porn, I need to cut off weed. I need to work out more. I need to cut off that girl. I need to cut off that guy. I just use my story to invoke a breakthrough in you. So if you can share a story, you can teach something, but you can ask a really powerful question. You will be the best speaker in the room.

Speaker B: Damn, that is actually pretty fucking genius. You can even use this also for social media. It could be everywhere.

Speaker A: Oh, you want to go deeper?

Speaker B: Yeah.

Speaker A: You can do this to install beliefs in your clients. Hm. I. Tell me more. Right? But you can do this to install beliefs in your clients, but you can also do this to install beliefs in your social media following. So, for example, I just told you the story about the only reason why I became a speaker was someone saw the gift in me that I didn't see myself. My question to you is, are you surrounded by people who are giving you ideas or people who are tearing you down? And if you're not in a room with people who are building you up, come join my community.

Speaker B: Boom.

Speaker A: You see, that's what it is. But, uh, it's. It's authentic, it's organic, but most importantly, it's heart centered in sales. You have two Types of people. You have sharks and you have dolphins. I want to be a dolphin. I want to be the guy that they want to love. On that. Uh, it's just an invitation. I'm not trying to hard close you. Yeah, it is what it is. I. I have no legs on arm. I'm not. I can't drag you all over the finish line if I wanted to. Here's the invitation. And so when I teach and when I teach people how to speak, it's like I want you to be heart centered. If it's not your style, you're not. You're not my type anyway. But I want to be heart centered and lead people in a. In an authentic, genuine way.

Speaker B: I m am so honored to be able to speak to Nick and kind of have this full circle moment and hear that he's inspiring hundreds of thousands of people, millions of people. And at at least a little bit, my content has inspired him as well. That's just beyond amazing. And I hope that this podcast inspires you as well. And if it does, please go consider giving it a five star rating. If you're listening this on itunes or Spotify, and if you watch this on YouTube, drop a comment, tell me I suck. I don't mind. And also give a thumbs up. It helps the podcast rank higher, it helps me reach more awesome guests, and it helps you learn more entirely for free. So that's all I'm asking. I don't have a sponsor. Maybe I'll get a sponsor at some point if I find something interesting that I really believe in. But other than that, I'm doing this entirely for free just because I love sharing awesome conversations that I have with legends like Nick. So thank you so much. I appreciate the living hell out of you. And now back to the episode. Tell me more about that, um, community that you have. So your, your whole business model is you do public speaking, you speak to a lot of people. M. What's the biggest crowd you've ever spoken to?

Speaker A: I did 50, 000 people virtually with Tony Robbins. And then with Tony, we, uh, did Miami Heat Arena. 15, 000 people. I just did 12,000. Barcelona.

Speaker B: Damn, man. Okay, so you go there and then, uh, you invite these people to join, uh, a community or how does it work?

Speaker A: So. Oh, this is so cool. I love. Okay, maybe we'll go over a little bit because, because remember, just noted, we go over a little bit because those, those of you at listening, you're on the frequency where you can actually understand what I'm saying. If I Go deep. So I love to go deep.

Speaker B: Love it.

Speaker A: Let's do it. Now there's, there's, there's, there's levels of speaking and, and I've taught speakers, right. So I'm pulling this content out of what I've taught speakers to become great speakers. But there's, there's levels to speaking. The first level is um, getting, getting nothing to speak, just going for free. Right. So this is like when people want to start speaking, you'll go and speak for free. Now for example, stages aren't just in person stages. This podcast is a stage. Your Instagram Live is a stage, your phone is a stage. Most of you have a stage, but you're not leveraging the stage to your best of your ability. And so you have um, free to speak. You speak for free. And then you're like, oh, I need to get to the next level. I want to get paid to speak. And so maybe you start getting paid to speak. Now the truth is if you're not, if you don't have millions of followers, it's going to be very difficult for you to reach what I'm getting paid to speak. But at an average level speaker, you can get paid a thousand, two thousand, five thousand, maybe $10,000 if you're just, if you got a really good offer too. So now you're getting paid a couple bucks. But then you realize, and by the way, this, this content came from my evolution as a business owner.

Speaker B: Yeah.

Speaker A: Then you realize, well, um, I'm speaking is really just a high paid job because why I'm trading time for money.

Speaker B: Yeah.

Speaker A: Unless I can clone myself, which I can't yet. Or maybe, maybe I am a clone right now you don't. Maybe this is all fans, maybe this is all. But you realize I just have a high paying job and have to travel all around. You get burned out. M. Then you move into the next level of speaking, which is you get paid on the front end and the back end. Mhm. Now what do I mean by that? Well, what if I were to tell you that you can give away something from stage, capture leads and nurture them and then bring them into what you have. So now you're playing at a higher level. Most speakers only get paid on the front end, but they don't realize that there's this whole opportunity on the back end. Now how do you capitalize on the back end sales in a heart centered way? Well, if you had a stage, what I would do is I would say, max, I would love to speak for you if I was getting paid, I'd be like, hey, usually it's this, but we can do this. But would I be able to give your audience a free gift? And they'd be like, absolutely sure. And so what I do, and I'm not hiding anything, I'm like telling you exactly what I'm good to do is at the end of my speech, I take people through hypnosis, uh, a close eyed process. It's inner child, right? So you go to moments you're grateful for, proud of, and then I have you walk into your childhood room door, you see your little girl, little boy. You show them all the things that you've done in your life because you haven't visited your inner child. And maybe never. And so they talk to the inner child, they get wisdom from their inner child. You give them wisdom. And then I anchored you to your higher self. You open your eyes and you're like, where, where did I go? And then I'm like, how many of you realize that everything that I'm teaching you is a muscle. If you don't use it, you lose it. Would you like to practice this on your own? Here's my free meditation scan the QR code. Boom. Thousands, thousands of leads. And then I can give them value and I can bring them into your community. So that's the third level of value I think of speaking, is capturing data from stage.

Speaker B: The QR code is a, uh, email

Speaker A: plus phone opt in, I guess the, there's different ways. So Mike, and by the way, everything's iteration and testing, right? So you guys can test anything. But what I do is I have them scan a QR code which brings them to my Instagram. I gain thousands of followers in 60 seconds. And I have them DM me the word blessing. And then manychat automates, sends them the blessing and then captured, right? And then, and then we can nurture, uh, them and bring them into wherever we want. That's a game changer. Most people aren't capturing leads when they go on stage, but do it like let the event organizer know, make sure it's aligned, make sure they say yes, and then give them something free. And what's, what's interesting is when you give someone an invitation from stage, you're basically qualifying and disqualifying qualifying to people that like you and don't like you. And so imagine this. Imagine you're incredible. You change someone's lives and then they're like, max, what else do you have? And you're like, nothing. Yeah, you're robbing yourself and you're robbing them of transformation. Uh, and so when you offer people an invitation, you're allowing them to go deeper with you. And, and the people who want to go deeper with you, it's just an invitation.

Speaker B: Yeah.

Speaker A: So I think that's the third level and then the fourth bubble, which is, I think one of the sexiest things as well is if you can master the art of enrolling people from M stage, you can sell for other people. How many people have an audience but suck at selling?

Speaker B: Yeah, good point.

Speaker A: And so you could be like, I can have someone pre pitch for you. So for example, there's a pre pitch and then I think there's a, there's a, there's a pre pitch, There's a pitch and then there's a repitch. Most people don't know this at all, but there's a pre pitch. So for example, a lot of the times event organizers will put me before the pitch because m, I install the beliefs. So they're ready to buy. Ah. If you don't have the right psychology, you can't buy.

Speaker B: Yeah, yeah.

Speaker A: So while in a heart centered way, I'll get them ready for the invitation.

Speaker B: Yeah.

Speaker A: Imagine you have something that can change someone's life, but they're not ready to take it. So I get them ready to take the offer. So then you have the pitch. But then afterwards there's something called the repitch. And the repitch is say for example, and by the way, if you are not writing notes, uh, if you are not like, this is gold better.

Speaker B: Yeah.

Speaker A: Say we did an event. Right. And you pitched M and I spoke at your event. What you could say is you do your pitch, blah, blah, blah, blah, blah. And by the way, you never end an event on a pitch.

Speaker B: Yeah.

Speaker A: Give them more value. Don't be that guy. Right. And so then you could say how many, how many of you enjoyed Nick? Oh, Nick was amazing. Selfishly, I kind of want to ask him a few more questions. Could we bring him out for an interview?

Speaker B: Oh my God.

Speaker A: Great. Love it. Now we sit down and then you ask me questions that lead me to overcoming objections. M. Nick, what do you think gets in the way with most people? Well, fear. You see what I'm doing? So now disarm, disarm, disarm. At the end of the interview. For those that are on the fence, that are ready now, go. And you pull more, more buyers out of the room.

Speaker B: Plus the fact that it's not you pitching yours, but you kind of helping the other guy.

Speaker A: Out.

Speaker B: It lowers everybody's defenses, right? Because they're like, well, it's not the guy pitch. It's just someone else quote unquote vouching for him. I've had the same also because, um, sometimes people, like you said, they're scared of pitching. I've had this many times where someone is on stage and they get positive feedback, positive reinforcement, like, cool. People are clapping. They love the value.

Speaker A: Oh, no.

Speaker B: But now comes to pitch, I'm gonna take from them.

Speaker A: So they suck.

Speaker B: They make their pitch shitty on purpose. Just like, open away. You can buy here.

Speaker A: Downplay.

Speaker B: Yeah, exactly. And then people are like, what was that? I didn't get it. They would even be interested in. Right? They're like, what is this program about? But they just shit their pants in the very fucking last moment. They. You know, premature ejaculation, how we used to call it, and they're out of that. And I've had this once with a friend of mine, he's a very famous dating coach in Germany, and he invited his best clients, like, these are all people that have spent minimum $5,000 on him already in a room. It was like. It was like 150 people in that room. They all paid money. They all love him to death. And he has this really, really epic offer that he just bundled for them specifically M. And he pitches, and it's like four people buying, like, really shitty closing rate. And I'm like, bro, what happened? And he's like, man, it's. I start looking up to me, they just want to see the value. So I'm like, okay, I'll pitch for you. So I went on, and I just, like, pitched exactly like you said. Handle all the objections. I'm like, who here wants to do this? Okay, why didn't you buy? They're like, uh, oh, because I'm scared. I'm like, well, if I told you that this is. Would you then buy?

Speaker A: Yeah.

Speaker B: Okay, cool. Go see. See the guys in the back. And we just got way more people to buy. And, uh, the thing is, too, with pitching, it's like so many people, they got. They get mind fucked into. Like, pitching is taking. It's bad. Um, it's exactly like you said. In reality, it's an invitation to change your life. If you were a doctor and you just found the cure to fucking cancer right now, would you be like, I don't want to. I don't want to overburden somebody. You would fucking jam that cure to cancer down everybody's throat. Like, yo, you have cancer you want to get rid of the cancer? Take my fucking medicine. Get me on TV, get me on YouTube. Get me on the biggest chance in the world. I need to tell the world about this.

Speaker A: Yes.

Speaker B: So a lot of things is also, like, clearly your offer, when people work with you, is changing people's fucking lives. So if you, as an entrepreneur, you have trouble pitching, there's probably an aspect of you that doesn't 100% believe in the offer. So make yourself. Make the offer really good. So you yourself say, wow, if I was my old self, I would love to buy that. That really helps with your mindset.

Speaker A: 100. I totally agree. And I think. I think, too, that was me. I was that guy. Where? Where? When? So. So when Covid hit, it crushed my business.

Speaker B: Oh. Uh. Because you can do.

Speaker A: We could talk about that. Like, when. When Covid hit, we actually. So I was so. So we were so burnt out that we're like, okay, we're going to move to Vegas. We're going to build relationships with all the hotels. And then I could just speak in Vegas. I don't need to leave. And so we move three weeks before COVID hits. And so I get one speaking engagement. I bro. I go there. I'm, um, like, 10 minutes from the house. Get paid, go home. Like, this is amazing. And then Covid hits, and hundreds of thousands of dollars are gone. Overnight contracts. Everybody's pulling out. And there was like a few days of like, oh, shit, you know, like the fear. And then you, like, you gotta move. And so we started studying, um, everybody else and what they were doing. I saw Tony and Dean and all these guys going to virtual events. But Ratmere was like. He's like two things. He's like, you need to learn how to sell. And I was like, screw you. I don't sell. I'm just a storyteller, you know? Like, that's not my identity. I'm not a seller. Right? I had this bad, bad thing about it. And then he was like, we need to create products. And I was like, no. You know, and then we did both of them. Uh, so. So I resisted. And then we did it, right? I did it. I did it. And then, you know, I resisted, and then I did it. But. But I think what changed the game for me is because I was the speaker that I would be. I would murder the keynote. But when it got to the pitch, you'd see my whole physiology change. They'd be like, who's that on stage? And then, because I wasn't certain they wouldn't buy. And it was, it was terrible or my offer was terrible. We were learning offers like we were just slinging. And so for those that are struggling with this whole sales thing, I want you to, like you said, I want you to shift the meaning of what selling is. I want you to shift the meaning in the same. Selling is serving, selling is healing if it genuinely can change your life. But it's just an invitation. And I'll give you a transition statement that will change the game for everybody. And so when you're going into the pitch, the way to make it not a pitch is you go like this, and this will increase conversion rates. Is how many of you got value today? Um, yes. Would it be okay, you asked for permission. Would it be okay if I just spent a few minutes to talk about how we serve people like you on a deeper level? Is that okay? Say yes. Um, yes. They now gave you permission to sell. So now it's not a sell. You're not blindsiding them with a pitch. They're ready, they're open, and you just disarm them and they're ready to listen to their offer. That changed my life. And so the moment I figured out these transitional statements, that made me feel better, that made them feel at ease. Conversions, rent, conversion went up. More lives were changed. But ultimately it's not a pitch, it was an invitation.

Speaker B: Yeah. Yeah. And the cool thing about this, like you see Tony Robbins that do all the time, it's like every couple minutes have people raise their hands because you just want to stack that compliance up. Also because it helps the snoozers. Sometimes people snooze away. It's like, yo, yo, hands up if this is you. So if you're constantly engaging people, you're A, having their focus and B, the authority. And see, on top of that you're gaining, uh, uh, complacent compliance. And you're, you're stacking that.

Speaker A: Right.

Speaker B: It's, I love that. It's like asking for permission, of course.

Speaker A: And, and that, and, and, and that whole psychological buy in. I am, I am dirty on stage. And the reason why I'm so good is because I have so much certainty. And with certainty, people do whatever you want. Now don't, don't abuse that. But check this out. This whole raising your hand thing. Yes. Thing. A lot of speakers think it's corny or they don't do it, or they're scared of it, but they don't know why it's important. And so it's, it's, it's one thing for me as a speaker to, to just go out on stage and be

Speaker B: like, say yes, people.

Speaker A: Like, like, what is that? You know, like, uh, no, but educate them on why they're doing what they're doing. And so what I do is I pre frame. A pre frame is basically setting the stage and setting the environment. So what I'll do is I'll say, listen, neuroscience shows zero. You. You'll retain zero to 10% of the things that I'm saying if you just sit there. Cool. Do it. 40 to 50 if you write it down. 80, 90 if we keep our body in a learning state. A learning what? They're like state. Okay, great. What does a learning state mean? The learning state means that I'm going to tell you to wave at me. I'm going to tell you to say yes. I'm going to tell you to smack your neighbor. Whatever it is. I'm not doing this to be motivational. I'm doing this so you stay in a fun learning state and so you can go change lives with its information. Is that okay? Yes. Now they're raising their hand. Yeah, but you have to educate them on why they're doing what they're doing. You can't just come in and be like. So, yes, they're like, this doesn't make sense. Educate the people on why they're doing what they're doing. So even that for those that, like, want to be. Become better speakers. Get the crowd to be engaged. Keep them in an active state. Even on. Even on. Zoom on. Virtual yo. Drop a yes in the chat. Drop a yes in the chat if that makes sense. Drop a yes in the chat. If you get a breakthrough, drop aha. Where are you tuning? Like, all that stuff?

Speaker B: You know, that's the crazy thing. Like, even, like, I have a feeling that webinars are coming back more and more and more because.

Speaker A: Why do you think that?

Speaker B: Um, because people are tired of the. Of VSLs, of regular sales letters, etc. And it has an engagement part in it. Here's the cool thing. If you're good at it, you're gonna crush. Because webinars are hard to replicate if you're a boring intro. Uh, I'm an introvert as well, but I'm really entertaining when I speak, just like you. Are you an introvert as well? Yeah, yeah, yeah. Love it, man. Love it.

Speaker A: So I just say, in my house all day, man.

Speaker B: All day. So the thing is, like, you can replicate a vsl, you can replicate a sales letter. You just whatever you select ChatGPT, rewrite a VSL that converts. But like being on a webinar and having that extra spice with the charisma, with the storytelling, with the frameworks that you've just been sharing with the little micro engagements, that is really hard to replicate. And the more things you can do that are hard to replicate, the more you're going to crush with. So a lot of things on my business journeys over the last four years has been me kind of like finding out how I can double down on my primary strength and my second secondary strengths. Because once we started figuring out cold traffic, my first business was pure organic, right? It was all people that followed my YouTube channel super easy because they're all fanboys. And then we had to crack cold traffic. And all of a sudden I'm like, okay, shit, I have to fucking do quality control of the sales team. It's not my primary skill set. I have to, like, lead a team. I have to make sure everybody's motivated. I have to, like, look in the numbers. Performance marketing, none of that is my primary skill set. So I got people that are really good at that. I started paying them really, really well so I could go back to focusing on the things that I'm really good at that are clearly in alignment with my primary and my secondary skill, which is public speaking, which is making videos, making content, and building a great connection, whether that's virtually or in person. And, um. And it's exactly the same with webinars. Like, we've been crushing more and more now with just a regular, regular BSL funnel. And then we're like, hey, guys, I want to do a webinar. Like, I kept pushing more and more because I'm like, I know that's my strength. Let's write a really fucking epic webinar. And, uh, I know a lot of entrepreneurs that just don't have the personality for that. So know what? You can leverage the best for you. It's clearly public speaking, right? And you got a fucking crush at that, right? Imagine you do, like, performance marketing. I look at the funnel numbers and shit like that.

Speaker A: It's probably not only got the one. They're like, discover these numbers aren't adding up. Wait a minute.

Speaker B: What is it? You could do binary theoretically? I don't know, like 10111, you know? But yeah, um, what do you think is the future of, like, virtual public speaking specifically? You've done it with Tony Robbins. He was one of the first ones who really did. Mosey started adapting it too. What do you think's the future of that?

Speaker A: Yeah, it's a great question. I think, to be honest, I think with AI and virtual stuff, people are going to crave in person events more. So I actually, I think it's really good for those that are really good at what they do and they're genuine and authentic and vulnerable because people are going to crave that human connection.

Speaker B: Yeah.

Speaker A: But also I think it's just there's so many people in the world. Right. So there's people that would love to go to event and there's love. People that would love to just watch a webinar. Yeah. Right. So I think, I think both work and I really love. I mean, I guess it depends on your lifestyle and what you want. Right. Because if you want it like at first traveling the world and speaking everywhere is cool, and then you do it all over and you're like, this is tired. Yeah, I know. If I could just. I could just sit here and do a webinar and close a million dollars, you know, like, uh. So I think it's based on lifestyle, but I think if you're someone of value, everybody should have some sort of way they're serving virtually. Yeah. And some sort of way they're serving in person.

Speaker B: Was that the case for you? You got burnt out from the traveling and the touring?

Speaker A: I got, yeah, I got burnt. I got burnt out from the traveling. And when I was at that second level of speaking, it was just trading time for money. So it wasn't. We were making money, but it wasn't a lot of money. Yeah. You know, for the amount of time that you were investing, wasn't a great roi. Yeah. And so that's where the, the offers and the, the back end came into play and the recurring or the masterminds came into play. But yeah, I got, I got burnt out from. From traveling. But then again, I was getting paid what I was worth and so I became more valuable and now I'm willing to travel because I get paid a lot of money to travel, you know.

Speaker B: What were some of the signs you realized you were burnt out? I remember for me, I didn't notice. So m. It was really, really, really, really bad because I was just like, grant, fuck it, I'm tired. Grind it out, man. What are you? Pussy. Um, so I'd love to hear your thoughts on it.

Speaker A: Yeah, I think, I think for us, burnt out for me was a slave to the Google calendar. Oh, sorry, babe, can't eat lunch. I have a call. Yeah, you know, or. Hey, bro, you want to. You want to go to the beach? Like, no, I gotta take a call. And you know, I need to sit and have the headphones in a nice place. This is a really high paying client, you know, So I was a slave to the Google calendar and I was slave to the clients. Um, and we weren't living, like, we were just in a sick house, but we wouldn't go anywhere. We would just be on calls, you know, and. And you kind of look up and say, like, this is another thing. When people tell you, like, not all good, uh, not all money is good money, you're like, what does that mean? Now I get it.

Speaker B: Yeah.

Speaker A: Because there's a lot of things, don't you? There's probably a lot of business ideas or verticals that you can go in that you can make a ton of money, but you're like, no, not worth it.

Speaker B: Yeah, it's not worth. It's not about how much you make, it's about how you make it.

Speaker A: Exactly. And so that was big for us. And we, we were just, yeah, we were slaves to the calendar and didn't have anywhere to go. And I was basically scheduling my life around people.

Speaker B: What's your advice for people that are unhappy in life?

Speaker A: That's a good question. I think my advice for people who are unhappy in life is stay unhappy so the rest of us can have more happiness. M. I think, I think, I think for people that are. I think for people that are unhappy is be glad that you're unhappy because of. On the other side of unhappy is happy. Right? Like, there's a reason for every season, but, like, because you're unhappy. Identify what makes you unhappy, what you want your life to look like, and start shifting focus on, like, where you want to go versus where you are, where you've been. But also unhappiness comes from a lack of progress, a lack of clarity, and a lack of moving forward, especially as men. Like, our darkest and loneliest days are days where we, like, we're like, we suck. Or like, I'm not moving forward or I feel like, um, I'm moving backwards. And even if we're crushing it, we mess our. Mess with our heads always. And so I think progress equals happiness. So if you can create rules within your life that make you feel happy or make you feel successful, then life will start to change. So. So, for example, it could be very simple, is like, every time I walk on the treadmill, I feel like a badass. Every time I drink water and I don't drink any alcohol. Like, I Feel. I feel more confident every time I just create an Instagram story. I feel like I'm moving forward. Um, you know, Tony has this great quote. He says most people have a highway to hell and a dirt road to happiness, meaning they make it very, very hard to feel great about themselves, and they make it very easy to feel shitty about themselves because they've created these rules in their life that they can't really be happy. Yeah. You know, there was an example of a very, very wealthy man. And Tony had asked him, he said, are you successful? He said, no. And the room was like, what? This guy's richer than all of us? And he was like, well, why are you not successful? And he's like, well, this and that. He's like, well, Tony was like, well, what do you need to do in order to become successful? He's like, I have four daughters, and they need to be happy all the time. Is that sustainable?

Speaker B: No.

Speaker A: No, it's not sustainable. So even people at the highest level have created unconsciously, uh, unsustainable success rules that they'll never be happy.

Speaker B: Yeah. It's like we're creating neurological paths every time we have a thought. So if the predominant thought patterns we have is negative, I'm not good enough. It's like you're creating a, uh, neurological superhighway in your brain, just like you said, like the highway to hell. And it's easier for new thoughts to go down that highway as well. So you literally have to train things like gratitude, positivity. It's like a conscious effort you got to put here. And a lot of, you know, I live in Europe. A lot of guys, they're the typical European mindset of, like, everything sucks. Uh, everybody, like, everybody who makes money is an asshole. Like, you know, my parents don't want me to succeed. My parents want me to become, you know, like a carpenter now that carpenters are wrong. But, like, it's. It's. It's very hard to get out of that because you're battling with neurological pathways that have been created over years of conditioning that are very, very hard to get rid of. So you're going to have to put in the work. You're going to have to put in, you know, 30, 60, 90 days of just continuous, specific habit that you're doing willingly. So, for example, one habit that I do every single night since I'm, like, eight years old, like, literally without exception, is that, uh, I just count the things that I'm grateful for. And it could be really stupid things. Like, sometimes it's like, it was really nice that this girl smiled at me today. She was good, right? So it's like I train myself to not have any filter of like that's not good enough, you know, or like the food tasted really well or like I really kicked in the gym today. Like it was a great gym session. Like something really stupid like this and I just count it all. And then, you know, my, my family being all right or me being all right, like small things like that. Um, and it trains my brain to just continuously be grateful because I think we're so fucking afraid nowadays because of the fear mongering news, the social media, it's like so easy to kind of develop that feeling that somebody or something is out to get you. Like the war is going to come, the economy is going to collapse, the other guy is going to crush it more, your girlfriend's going to cheat on you. And all these fears are based, uh, on a lack of love. The opposite of love is not hate. It's fear. You cannot love yourself, your partner, your children and be afraid at the same time. Like, imagine you're lying in bed, you got your kids around you, your partner's in your arm and, and they're like, I love you, daddy. Like you, you would just feel love. Or a perfect example is like, you know these viral videos where it's like puppies are attacking a human and the human's like on the floor. Ah. And the puppies are just like super cute. Like this guy's not fucking afraid. You just feel overwhelmed with love. And that love in uh, a more broader sense is anything like gratitude, appreciation. And one thing that I noticed through going through really, really hard times is be grateful for every difficult thing you have to endure because it's really easy to be bitter about the difficult thing. This lied to me so and so stole money, this person treated me unfairly. Them, uh, at some point I'm going to do something bad back and then they will see they should have never

Speaker A: not believed in me. Yeah.

Speaker B: And then, and then in reality, like this is not going to go anywhere. Like bitterness is not going to make you do. It's just going to devalue the moment that you're in right now. So if you, if you replace that with gratitude of like, thank you for giving me this situation so I'm allowed to get stronger. Thank you. That someone lied to me. So it teaches me the value of honesty. Thank you for everything that happened to me because it made me who I am right now. It's like you said, I love that idea about the bloodline. M, thank you for putting me in a difficult enough situation so I can prove my bloodline that I'm going to be the game changing link in the chain for it. That's really, really fucking sick. Um, one thing I wanted to ask you is what's your advice to people that feel alone and like, like they're having nobody else on their side?

Speaker A: It's a great question. It's a big pattern that we see when we. So one of the things we do inside my trainings is help people identify where they live emotionally. Right. So you have two emotional states. You have beautiful states and you have suffering states. And most people are actually addicted to suffering and they don't even know it. And so when they feel beautiful, they sabotage the beautiful feeling to go back to the feeling, uh, oh, uh, don't get me started. And so for those that feel lonely, typically the reason why they feel lonely is because they're only focused on the evidence that they're isolated or they're only focused on the evidence that they don't align versus all the evidence of connectedness. Right. And so usually it's just a shift of focus that dismantles that belief for people. But also a lot of the times people are lonely because they're not vulnerable or people are lonely because they don't communicate.

Speaker B: Hm.

Speaker A: They've created their own loneliness. No one listens to me. Well, have you told them? No. Okay, there you go. Uh, right. And so I think, oh, we, this is deep too. It's like. But sometimes people like to play the lonely card because they get seen by playing lonely. They meet a need because of the loneliness. Yeah, right. Everything we do is to meet a need. But for those that are feeling lonely, I would say are you communicating? Are you connecting? And if you're not, set intention on the people that you would love to connect with and be around and try to get into those groups. But nowadays you can be so connected. I mean social media groups, Facebook, uh, all these different things. And so if you're truly feeling lonely, truly, you can find a way to feel connected. Right? There's, there's people out there, there's people out there suffering. Go find a lonely group and you can connect with your loneliness. Right. But I just, I just say there's like most of the time people say they're lonely, but sometimes they've created it. I think we've created everything.

Speaker B: We humans are the only species on earth that creates our own suffering. We're fucking idiots. Um, it's funny, but what you said is, like, connect with people. Like, you'd be surprised how many people welcome you reaching out to them or you communicating it. A great example is this podcast. I've reached out to so many people that I look up to that I've been following, and I'm like, no way that person is going to even read my fucking message, let alone say yes to be on the podcast. You guys was exactly the same. I can't remember, did I write you a rat mirror? And I'm like, yeah, they're way too big. Like, you know, they're fucking busy touring the world. No fudgeing way. And you guys replied and we jumped on a zoom. We had a good time, and now you're on the pod. And I'm like, that happened like the last. I don't know how many guests we've had on 100 guests. And I'm like, I always expect someone to say no, but I have yet to find someone. And my podcast is not the biggest one in the world. We got like 4,500 subs or something like that. So, um, if people can come to my podcast, which is a relatively big ask, right? Come here, spend fucking two hours or an hour with me fucking conversing while you're being filmed and light is in your face. It's like, if you do that, like, it's a pretty big ask and people still say yes to that and you feel lonely, it's probably still not a big deal if you just ask someone how they're doing and they reply back to you. A big thing that I also recommend people is just be interested before you're interesting. So if you're truly interested in another person, hey, how are you doing? No, no, how are you really doing? Like, how are you? Like, how's your life?

Speaker A: Yes.

Speaker B: A lot of people are like, well, actually, thanks for asking. I'm pretty excited about this thing I did last month.

Speaker A: Right.

Speaker B: Um, people open up and. And you're not. What I really love you saying is, like, you're not the only one that's lonely. Like, if there's. You got nothing in common with other people, at least your loneliness can be the thing that you got in common with others.

Speaker A: 100%. It's.

Speaker B: It's.

Speaker A: Yeah, it's very interesting. And with the, uh, the whole loneliness thing is, I think it goes back to, like, how can I provide value to others? And if, uh, I. Like, how. How can I meet the need of connection? You know? So some people meet the need of connection by Being dicks. And some people meet the need of connection by changing lives. Yeah. You know, so you can meet that need in an empowering way. And I think. I think also is for those that are lonely or, you know, just. Just in general, like a psychological upgrade is most people's pattern is they create undesirable outcomes. So they don't even start the thing or ask the girl or ask the guy or ask them for the podcast because they've already created the scenario in their head that they're going to say no. M. Right. And so what I've realized about the most successful people is we're optimistically delusional, but also we only give energy towards desirable outcomes. Right. So we only. We only give energy towards, like, they're going to say, yes, or I'm going to close the deal, I'm going to make the money. And then you may ask, well, Nick, what if it doesn't go my way? Well, great. Find the lesson, Extract the feedback and keep moving. Right. And so there really is no loss. You've created the illusion of loss, but there really is no losing, bro.

Speaker B: You created the illusion of loss. That's such a mind fuck, man.

Speaker A: Yeah, we do it all the time.

Speaker B: You talked a lot about kind of like manifestation or, like, picturing your ideal, you know, future the next three, four, five years. That caught me a little bit, uh, off guard because I don't hear many people talk about that. At least I don't hear many people that are crushing as much as you talk about that. So when you look at the next five years of you and your biz partner, what. What's, uh, on that vision board there for sure.

Speaker A: So, so. And let's give the. Let's give some nerdy reason of why we visualize and stuff so people don't think I'm like, m. You know, like. Like, this is real stuff and this works. But there's a part of the brain called the reticular activating system. Right. It's the filter that you see life through.

Speaker B: Yeah.

Speaker A: When you come to Dubai and you're like, I want a Porsche GT3 RS. You'll see 40 Porsche GT3 RSS everywhere. They didn't make more Porsches, but your focus was on it. And by the way, you don't get the life you have. You get the life you focus on. Don't miss that one either. And so when you're very, very clear on what you want, your brain will then pick up on the networks, the resources, the opportunities, the pieces, the wisdom that will allow you to get there. The truth is we have opportunities all around us, but if you're focused on the wrong thing, you're going to miss the opportunity. Uh, in addition, most people are only focused on the things that they don't want, so they get more of the things that they don't want. And so I'm just very intentional and very clear on what I want to achieve, what I want to do. Because anyone can give me an insight that can get me, get me to the next level. So for these next five years, a few things. The next five years. Um, right now I can't talk about it yet, but once it's solidified, we're doing like this. Um, we have a three year plan to build something in an exit. Um, there's that there is, uh, of course, speaking all around the world, building a massive community. The big thing though, at my age, after eight years of being in this industry, is what I'm most excited about is being the arms and legs for kids who don't have arms and legs. And so we're creating a foundation called Influence for Good. And basically, through the cool stuff that I do, will raise money and then we'll go to like, Brazil. For example, there's a kid in Brazil who's born just like me. No legs, one arm. I'm in contact with his parents. We're going to figure out what their needs are, the wish list. And then I'm going to go there. I'm going to give him everything, right? And I'm a mentor, right? Whatever. Like, because I didn't have anyone like that. And when I was younger, there was an organization that helped my parents financially. And so if I'm in the position, like, let's do it. So, for example, something super crazy. But in a year, I committed to climbing Mount Kilimanjaro. In a year, bro. And in honor of, in honor of the kids, I raise money. While I'm doing it, content will be insane. I'm going to carry the UAE flag up to the top. Like it's going to be. But people are like, even full body, bro. I called my, my boy, my trainer that trained me in bodybuilding, like eight years ago. I'm like, I'm going to climb Mount Kilimanjaro. You want to climb with me? He's like, he's like, I don't know if I can do that. I'm like, I have no legs, you know, like, you'll be fine. Like, my pace won't be that big. So things like that, bro, Is, um, doing. Pushing my body, pushing the limits, but doing it for a cause and then changing the world with that is my main focus as well as, um, last. Last month I retired my dad, my mom's next, and then moving my family out here. But who knows, you know, like I have a plan, but I'm also open to the mystical. I'm open to the magic. You know, I think, I think most entrepreneurs try to control everything and they miss out on these magical experiences where a business fell into your lap, or an idea fell into your lap, or the relationship of your dreams all of a sudden just popped up. It's like you can quantum leap. You can have a totally different life six months from now, but you have to leave room for the surrender. And so control your inputs, but surrender to how it's going to manifest. So I can give you a plan, but I don't know how it's going to manifest. And I'm cool with that. I'll let, I'll let whoever do that. You know, it's not all me.

Speaker B: I once had an epiphany during an ayahuasca ceremony that said if the magic in your life is still missing, it's because you're not listening. And that's very much in line with what you said of like, even, especially as an entrepreneur, if you're just grind, grind, grind, numbers, numbers, numbers. It's like, yo, leave space for that magic to come in because you never. Because that's why you're in the business in the first place. Because you had that space magic came in. And that's how you then put the module of entrepreneurship on top of that and built upon it. And then we unlearned, that we unlearn to listen to that magic. So, you know, in this regard, I think it's really, really epic that you inspire so many people out there, including me, including everyone. And, uh, it's really, really epic to have you on the pot.

Speaker A: Thank you.

Speaker B: Is there any, anything else you want to mention, last words of yours?

Speaker A: Yeah, I would just, I would just say don't let the man with no legs or arm outwork you. You know, like, I'm not, I'm not better than you. I'm not stronger than you, I'm not taller than you. I'm. I can promise you it's. It's psychology. It is, it is the belief system. It's the operating system. You know, mechanics are mechanics. We can put 20 sales guys in the same room with the same closing skirt, but only a few will perform it's. Not the script. It's the beliefs. It's the psychology. And so if there's anything that I can give you is work more on your brain than anything else. Put your head down, Become an offering to the world. You know, like we said, we want to talk about religion, but I'll just tie in. This is like, I'm not Christian, but I have an interesting relationship with Christ.

Speaker B: Christ.

Speaker A: And the reason why I say that is because I look at Christ as an offering in the sense that he built himself into the greatest version of man and literally gave his body to the world. If it's true, if it's not. But if it's a story, whatever it is, but that story inspires me. And so my intention, even the man with no legs, one arm, is to wake up every single day to become the greatest version of man and give myself to you. Like, if I'm not my best self, I can't serve Max. I can't serve you in the audience. And so I think every day, if you just focus on being the best version of you and keeping in your mind, I'm an offering to the world, and how can it be a blessing to people? And how can I serve people? How can I collapse time? How can you become a well of knowledge and give that well to people? You will never run out of money. You will never run an impact. And if you're serving and changing lives, you'll never run out of fulfillment. Boom.

Speaker B: Um, man, um, how can people find you?

Speaker A: How can they only fan. No, I'm just kidding. Uh, Facebook, YouTube, Instagram, TikTok. Um, the only handsome man with no legs or arm and tattoos all over his body. You can't miss me, but if you type in Nick Santo, it's a long last name, but you can't miss me.

Speaker B: You'll find it.

Speaker A: Yeah, you'll find it. Boom, bro.

Speaker B: Thanks so much for being on the pop, man. By the way.

Speaker A: This. I'll just end with this. This is full circle, because one of your earliest programs changed my life. And so I want to give you your flowers in person. Wow. One of my biggest. One of my biggest insecurities because of no legs of an arm, um, was. Was women. And when I met Ratmere, Ratmere was in the natural. And. And so he was like, dude, this guy locked himself in a cabin, and he gave this really amazing program, and I think it'll change your life. And, um, I'm doing it, so you should do it. And we're on this whole personal development thing, and I Remember, I told you this on a zoom call. But I remember you were, you were. You were pre framing. You were disarming us. I know what you're doing, but you're disarming objectives. And you're like, you're like this word. Um, you're like, guys, this could work for anybody. Like, you could be. You don't even need to be that good looking.

Speaker B: You could be short. You could even be missing your legs. I was like, yes.

Speaker A: I was like, this is my moment. You know, this is me. And, um. But just the psycho psychology shifts, like, helped me a lot with. And I'm not saying, like, oh, I picked up girls and I got so many girls. No, it's like navigating the social dynamics, understanding women, understanding that they're always going to be women, we're always going to be men. They have different brains. There's a different way to communicate with them. And if you figure this out, you could just have a better life and more deep, meaningful relationships with females. But they're totally different creatures. And so the more that you learn, the more that you can navigate that. And it changed my whole life. And so I want to thank you because you poured your soul, um, into that program. You did what I would do if I had to create a program. I'd, like, lock me in a room.

Speaker B: Yeah.

Speaker A: So I'm not distracted.

Speaker B: Yeah.

Speaker A: Don't give me anything. And I need to get this thing done. And, um, that thing is, it changed

Speaker B: a lot of lives.

Speaker A: And so I want to give you kudos because I don't think you'll ever realize the impact that you've made. And this is a total full circle moment. Because, bro, I remember. Actually,

Speaker B: I was.

Speaker A: I just. I was. I just started public speaking when. With this. And I was in Tampa. And I remember, like, being in a shitty diaper. Victim. And, um, I won't share his name, but I was like, I just. I can't get girls. And he was like, wait. He's like, you're a public speaker and you don't get girls. That's sad. I thought about it and it affected me for a long time.

Speaker B: I was like, he's right.

Speaker A: And so. But I. I studied. I stuck long enough until I was great at something. And. And I think, uh, I'll end with this because I think his most valuable thing is one of the greatest things that I've learned with Social Dynamics, men and women, is that energy dissolves the physical body. There's been so many moments where I'm with a woman. I'M with a man and then they go to get up and they're like, oh, you have no legs. Because the presence, the energy, the aura and the purpose was so strong that the physical body dissolved. And I didn't believe it until I had multiple times with women that they would choose me over the six foot five jacked up dude because of the aura, the presence and the mission. And it finally proved to myself that it wasn't always a physical, you know, a physiological, like, uh, a body thing. But it was an energetic thing.

Speaker B: Yeah.

Speaker A: And changed my life. So thank you, man.

Speaker B: You're a fucking legend.

Speaker A: That's a great testimonial too. But this is the guy, you know,

Speaker B: this is the guy.

Speaker A: And, and we, we, we, we stand on the shoulders of giants. And I would say Max is one of the earlier giants of even me and Ratmir know, like it scoped a lot of our social, social life. So thank you.

Speaker B: That's incredible, man. Thank you, man. Thank you. Thank you for watching. Listen, you got it.

Speaker A: Cheers.

Speaker B: Thank you so much for listening. Sl watching this podcast episode. I appreciate the hell out of you. Hey, if you haven't done so yet, consider five star ratings on itunes or Spotify. Drop a comment on YouTube. Give, uh, us a thumbs up. I got inspired like crazy from this episode with Nick. He's such a g. He's such a legend and I hope you got inspired too. And hey, whatever your dreams are, go work on them and I'll see you in the next episode. Much love, GG.