The Marketing Operator Podcast with Fexingo · 2026-08-22 · 8 min
In this episode of The Marketing Operator Podcast, Lucas and Luna dig into a corner of marketing ops that rarely gets the spotlight: pricing data. Not the sticker price, but the data trail customers leave when they interact with your pricing page, your proposal docs, and your checkout flow. Lucas walks through a real example: a B2B SaaS company that cut its trial-to-paid conversion analysis from monthly to daily, using page-level engagement data to spot a pattern where mid-tier prospects were bouncing at the exact moment they saw the annual plan price. The fix wasn't a discount - it was reordering the pricing tiers and adding a simple cost-per-seat calculator, which lifted conversion by eleven percent. Luna pushes back on the idea that pricing is a sales problem, and they land on a practical framework: treat pricing like a product, with its own funnel, its own metrics, and its own experiments. If you're in marketing ops and you've never looked at your pricing page as a conversion asset, this episode gives you a concrete starting point.
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