Marketing Analytics with Fexingo · 2026-08-14 · 8 min
Free trials are a staple of SaaS growth, but most attribution models misread them. In this episode, Lucas and Luna dig into why the trial period is an attribution blind spot: does the credit go to the click that started the trial, the email that nudged conversion, or the product experience itself? They walk through a concrete example, how different attribution windows change the story, and why the real value of a trial often sits outside the last-click tunnel. If you've ever wondered why your trial-to-paid data feels off, this one's for you. #MarketingAnalytics #AttributionModel #FreeTrials #SaaS #ConversionRate #TrialToPaid #MarketingMetrics #DataDriven #CustomerAcquisition #GrowthMarketing #ProductLedGrowth #MarketingPodcast #Business #Analytics #FexingoBusiness #BusinessPodcast #Marketing #Attribution Keep every episode free: buymeacoffee.com/fexingo
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