The Marketing Operator Podcast with Fexingo · 2026-08-10 · 9 min
In this episode, Lucas and Luna explore how feature adoption data can unlock hidden revenue for B2B brands. They dive into a concrete example: a SaaS company that used product usage data to trigger targeted marketing campaigns, resulting in a 27% increase in upgrade conversions. They discuss the importance of moving beyond vanity metrics, integrating adoption signals into marketing automation, and avoiding common pitfalls like alert fatigue. The conversation also touches on the ethical use of customer data and the role of marketing ops in bridging product and marketing teams. Packed with practical insights and real-world numbers, this episode reveals why feature adoption is the missing piece in many marketing strategies. #FeatureAdoption #MarketingAutomation #MarketingOps #B2BMarketing #ProductLedGrowth #CustomerData #RevenueGrowth #SaaS #MarketingStrategy #MarTech #DataDrivenMarketing #CustomerSuccess #Retention #Upsell #FexingoBusiness #BusinessPodcast #MarketingPodcast #TechMarketing Keep every episode free: buymeacoffee.com/fexingo
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