How B2B Brands Lose Revenue from Unused SMS Opt-Ins

Episode notes

SMS marketing has a 98% open rate, but most B2B brands collect phone numbers only to never send a single text. In this episode, Lucas and Luna dig into the data: a mid-market SaaS company that gathered 12,000 SMS opt-ins over two years but never activated the channel. They walk through the setup - a simple Zapier-to-Twilio integration costing less than $200 a month - and look at the results: a 34% reply rate on their first campaign and $500,000 in pipeline from a channel they had been ignoring. They also discuss the compliance traps (TCPA, 10DLC registration) that keep marketing ops teams from hitting 'send'. If your CRM has phone numbers with SMS opt-in flags set to 'true', this episode will show you the revenue sitting in that field. #SMSMarketing #MarketingAutomation #MarketingOps #B2BMarketing #LeadGeneration #Twilio #Zapier #TCPACompliance #10DLC #OptInMarketing #RevenueOps #DataActivation #MarTech #BusinessPodcast #FexingoBusiness #Marketing #PodcastEpisode #UntappedRevenue Keep every episode free: buymeacoffee.com/fexingo

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