The Marketer's Toolkit for Go HighLevel
Hosted by Tom Bristol
The Marketer’s Toolkit isn’t just a podcast—it’s a behind-the-scenes look at how top GoHighLevel (GHL) users are building smarter, scaling faster, and creating systems their clients actually use. At the heart of it all is Tom Bristol—the brilliant mind behind The Marketer’s Toolkit.
17 episodes · publishes fortnightly · latest 2026-06-03
Rank
#195
Substance
29.0
/ 100
Why it scores where it does
The Marketer's Toolkit for Go HighLevel ranks #195 on The B2B Podcast Index with a substance score of 29.0 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and specificity & evidence. Virginia is an actual practitioner running her own agency (Soulpreneurs) and is a power user of the tool, and Josh runs a healthcare clinic operation, so both are real operators, but their domain is narrowly confined to one third-party GHL add-on.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
5.7 / 20A handful of genuinely useful GHL tactics (custom values cascading across 47 places, Google Sheet sync for SaaS plan upgrades, cross-subaccount lead pushing) but heavily diluted by repetitive product praise, walkthrough narration, and a mid-roll ad.
“my staff calculated that there were 47 different places that we updated those”
“you can make some magic”
Originality
5.0 / 20Mostly a recycled feature walkthrough of one product; the one mildly fresh idea is the 'moat' argument that non-techy clients won't churn, but everything else is standard CRM-customization talk.
“There is a huge moat around your business when they're not tech savvy and you are”
“I've never heard of anybody making it alphabetically ordered, but duh”
Guest Caliber
7.7 / 20Virginia is an actual practitioner running her own agency (Soulpreneurs) and is a power user of the tool, and Josh runs a healthcare clinic operation, so both are real operators, but their domain is narrowly confined to one third-party GHL add-on.
“I started a coaching practice, a life and business coaching practice”
“I'm in healthcare, right? So you run this thing where the admin upfront takes the phone call”
Specificity & Evidence
7.0 / 20Decent concrete details — specific numbers (47 update locations, 17% error rate, $33 add-on, 100% data integrity), named features and concrete workflows — but the examples are hypothetical (wedding cake/flower) and all tethered to selling one product.
“yes, I'd like the affiliate manager add-on for $33”
“17% of the time it's wrong”
Conversational Craft
3.7 / 20This is an unchallenged promotional interview with leading questions and a built-in sales ad; the host never pushes back and the episode ends on gushing praise of the product creator.
“So are you convinced? If you are using HighLevel as an agency and you don't have the Marketer's Toolkit yet, what are you thinking? Go grab it right now”
“he is the top, like the number one, not just top 5”
Standout episodes
- Stop Working So Hard in GHL37
2026-05-11
- 33
- 17
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 17 tracked in total.
- 33 / 100
GHL Keeps Breaking? Here's What's Actually Going On (+ New Tools Agencies Need) In the Spotlight | Episode with Tom Bristol of The Marketer's Toolkit
2026-06-03 · 33 min
- 37 / 100
Stop Working So Hard in GHL
2026-05-11 · 43 min
- 17 / 100
Pipelines, Opportunities and Contacts... Oh My! 9 New MTK Customizer Upgrades
2026-03-16 · 26 min