The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)

Episode notes

What We Discussed: In today's interview with Steven Nadel, we discussed a wide variety of issues: What the American Council for an Energy Efficient Economy (ACEEE) does and Steve’s role in the organization The types of research ACEEE does, and how they distribute their research Challenges faced by ACEEE over the years The impact of the political landscape on ACEEE's operations How they differentiate themselves from other organizations in the energy space Their work with electric vehicles (EVs) and electric trucks Criteria for selecting research focus areas Audience engagement strategies Steve’s personal insights from working in the energy field Brand awareness and marketing strategies for ACEEE Funding strategies for ACEEE The challenges in quantifying impact and success stories Notable accomplishments in energy efficiency policy Comparison of the U.S. energy efficiency status with other countries The role of consumers in promoting energy efficiency Challenges faced during changes in administration Advice for communications agencies seeking to work with organization’s like ACEEE Thanks Steven for a great interview! Want to watch more of The Marketer’s Edge interviews?

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