The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union

Episode notes

What We Discussed: In today's interview with Cheryl Dutton, we discussed a wide variety of issues: Overview of Altra Federal Credit Union and Cheryl’s role within the organization Altra’s commitment to helping members achieve their goals and live their best lives Altra’s community engagement initiatives The importance of community involvement in fostering member loyalty and feedback from members Cheryl’s approach to leadership, focusing on empathy, innovation, and collaboration Altra’s rigorous hiring process and the monthly check-in meetings for employee support and development Altra’s in-house marketing team and the use of external agencies The future of banking and technology and how Altra leverages AI Advice for marketers looking to bring an agency onboard Advice for agencies looking to win business from marketers Thanks Cheryl for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

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