The Marketer's Edge · 2024-09-14 · 28 min
What We Discussed: In today's interview with Amitai Sasson, we discussed a wide variety of issues: Overview of overstockArt.com and its founding story Amitai's role as VP of eCommerce Unique selling proposition of selling hand-painted reproductions of famous artwork Inventory management strategies for eCommerce Use of the Theory of Constraints in inventory management Development and spin-off of Communicator Base, a supply chain software Challenges in partnerships with large retailers post-pandemic Importance of controlling product visibility in retail partnerships Adaptation to trends in the home decor market Marketing strategies, including SEO and direct email campaigns Athletic background and connection to business leadership Advice for marketers on bringing new agencies onboard Advice for agencies looking to win business from marketers Thanks Amitai for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .
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