The Marketer's Edge Interview with Kelley Thronton, Founder & CEO Tiege Hanley, Inc.

Episode notes

What We Discussed: In today's interview with Kelley Thornton, we discussed a wide variety of issues: Tiege Hanley's mission and products for men's skincare Kelley’s multifaceted role as Founder & CEO Motivation to enter the men's skincare market Importance of skin health and prevention of skin cancer Positioning of Tiege Hanley as uncomplicated skincare Challenges of marketing in the crowded skincare market Top-selling products and routines offered Strategies for building brand awareness and competition against established brands Direct-to-consumer marketing challenges faced by new brands Use of influencer marketing and long-form content to reach target audience Kelley's previous entrepreneurial experiences Importance of perseverance and grit in entrepreneurship Content production efforts: 300-400 pieces per month! Collaboration with University of Connecticut athletes for marketing initiatives Advice for marketers seeking agency partnerships Advice for agencies reaching out to marketers such as Kelley Thanks Kelley , for a great interview! Want to watch more of The Marketer’s Edge interviews? If so, click here .

• The Marketer's Edge Interview with Dan Karp, AVP & CMO at Baldwin Wallace University60 / 100
• The Marketer's Edge Interview with Marcie Vogelpohl, Marketing Manager at Verst Logistics
• The Marketer's Edge Interview with Steven Nadel, Executive Director at The American Council for an Energy-Efficient Economy (ACEEE)
• The Marketer's Edge Interview with Cheryl Dutton, SVP and CMO at Altra Federal Credit Union
• The Marketer's Edge Interview with Amitai Sasson, VP of eCommerce at OverstockArt.com