EPISODE 6: Matt Engstrom’s “Test and Learn” Approach to Marketing Strategy and Leadership Has Been Key to His Success - B2B marketing - The Last Word on Product Marketing

Topics in this episode

B2B marketing product marketing MarTech Marketing leadership adtech

Episode notes

In this episode of The Last Word on Product Marketing, Liza Cichowski speaks with Matt Engstrom, VP of Marketing at Digital Remedy. They discuss the importance of understanding customer needs in product marketing, the different challenges faced by media companies and ad agencies, and how to differentiate in a competitive ad tech landscape. Matt shares insights on go-to-market strategies that have worked for his team, the importance of aligning sales and marketing efforts, and how being a caring leader is essential to team collaboration. He emphasizes the need for perseverance and curiosity in the marketing field, concluding with advice on building trust and delivering value to clients. Takeaways Understanding customer needs guides product marketing strategies. Resource constraints are a common challenge for agencies. A one-stop shop approach simplifies client interactions. Differentiation is crucial in a competitive ad tech market. Lead with benefits in marketing messaging. Aligning sales and marketing efforts enhances effectiveness. Leadership requires a focus on team dynamics and collaboration. Perseverance is key in the face of feedback and challenges.