EPISODE 3: Manisha Shah Talks about the Unique Marketing Challenges at an Early Stage Startup - B2B marketing - The Last Word on Product Marketing

Topics in this episode

B2B marketing product marketing MarTech Marketing leadership adtech

Episode notes

In this episode of The Last Word on Product Marketing, Liza Cichowski interviews Manisha Shah, co-founder and chief revenue officer at Tildei, a conversational marketing platform. They discuss the unique challenges faced by startup founders in marketing, the importance of agility and customer feedback, and how to effectively position products in a competitive landscape. Manisha shares insights on building a lean marketing team, leveraging outside expertise, and the significance of collaboration between marketing and product teams. The conversation also touches on leadership lessons learned throughout Manisha's career and her passion for animal welfare. Takeaways Building a startup requires agility and quick iterations. Marketing must often happen before achieving product-market fit. Leveraging outside expertise can enhance a lean marketing team. Market validation comes from new competitors entering the space. Effective messaging requires constant testing and adaptation. Customer feedback is crucial for refining products and messaging. Education on new concepts like conversational marketing is still necessary.