The Indie Hacker Podcast with Fexingo · 2026-07-05 · 8 min
In this episode of The Indie Hacker Podcast, Lucas and Luna explore how a solo developer built a simple web-based calculator for subscription businesses to model their recurring revenue. The tool, called RevRun, grew to $10,000 monthly recurring revenue within 18 months without any paid advertising. The conversation dives into the developer's strategy of targeting a specific pain point for SaaS founders, pricing at $29 per month, and using content marketing focused on 'revenue math' to attract users. Lucas breaks down the growth curve, the key decision to keep the product simple, and how the solo dev avoided feature creep. Luna asks about the challenges of selling to other founders and the role of community building. The episode also touches on the trade-offs between building for developers versus business owners, and why a niche tool can outperform broader platforms. If you're an indie hacker looking for a fresh approach to hitting your first $10K MRR, this episode offers a concrete playbook.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Building AI Pricing with Dan BalcauskiSaaS Scaled · on SaaS pricing73 / 100
How AI is reshaping SaaS product and pricing, with Nue CEO Mark WalkerThe SaaS Revolution Show · on SaaS pricing69 / 100
The Real Power of Pricing with Ajit Ghuman, co-founder of MonetizelyProduct Chats Podcast · on SaaS pricing69 / 100
How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100
How B2B Marketers Use Outcome-Based Pricing for Enterprise DealsB2B Marketing with Fexingo · on SaaS pricing
How a Solo Dev Hit 10K MRR by Tripling Prices Overnight75 / 100How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS Companies83 / 100How a Solo Dev Hit 10K MRR With a Product Hunt Launch and Nothing Else85 / 100How a Solo Dev Hit 10K MRR With a CLI Tool and No UI72 / 100How a Solo Dev Hit 10K MRR by Selling to Universities76 / 100