B2B Marketing with Fexingo · 2026-07-05 · 10 min
Episode 94 of B2B Marketing with Fexingo explores outcome-based pricing - a model where vendors get paid based on the business results they deliver, not just software access. Lucas and Luna break down a real case: a data analytics platform that tied its enterprise contract to a 15 percent reduction in customer churn. They discuss how this shifts risk from buyer to seller, how to define measurable outcomes in a SaaS contract, and why outcome-based pricing is gaining traction in enterprise sales cycles. The hosts also share practical advice for marketers on positioning their solutions for outcome-based pricing, including how to align with sales and product teams. If you're in B2B marketing and wondering how to differentiate in a crowded market, this episode offers a concrete strategy. A donation segment appears near the end. #OutcomeBasedPricing #B2BMarketing #EnterpriseSales #SaaS #PricingStrategy #BusinessModels #RevenueGrowth #CustomerSuccess #SalesAlignment #MarketingStrategy #BusinessPodcast #FexingoBusiness #B2BPricing #RiskTransfer #ValueBasedPricing #SubscriptionModel #EnterpriseDeals #DemandGen Keep every episode free: buymeacoffee.com/fexingo
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