How B2B Marketers Use Expansion Revenue to Grow Enterprise Accounts

Episode notes

In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how enterprise marketers can drive expansion revenue after the initial deal closes. They break down the concept of net revenue retention, using a real-world example of a SaaS company that increased NRR from 105 percent to 125 percent in two years. The conversation covers the shift from a land-and-expand mentality to a customer-obsessed growth motion, the role of product-led growth in expansion, and practical ways marketing teams can align with customer success and sales. Lucas and Luna also discuss the importance of tracking metrics like logo expansion rate and time-to-expansion, and they share tips on building an expansion playbook. Whether you're a B2B marketer looking to extend deal value or a founder seeking sustainable growth, this episode offers a clear framework for turning existing accounts into your biggest revenue driver.

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