The Indie Hacker Podcast with Fexingo · 2026-08-23 · 8 min
In this episode, Lucas and Luna explore a counterintuitive growth play: a solo developer who built a niche SaaS tool for podcasters and hit $10,000 in monthly recurring revenue by selling it exclusively through podcast appearances. They break down the exact strategy - how the product was designed to solve a painful problem for podcast hosts, how the founder leveraged guest spots on other shows to demo it live, and why the 'sell on podcasts only' rule created scarcity and trust. With a focus on the numbers, the hosts dissect the sales funnel, conversion rates, and the psychology behind buying from a familiar voice. They also touch on the risks of putting all eggs in one distribution basket and what happens when the podcast circuit dries up. If you're a solo developer or indie hacker looking for unconventional ways to reach customers, this episode offers a concrete playbook and a healthy dose of realism. No fluff, just the tactic and its trade-offs.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Episode 106 - Pod Swap with Kylee Chandler: How to Grow Your Email List & Podcast OrganicallyCreate Online Business Success! · on Podcast marketing75 / 100
Is Google losing its grip on B2B marketing?The Marketing Mix: Thought-starters for B2B Business Leaders · on Podcast marketing69 / 100
Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Podcast marketing67 / 100
How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100
Competitor Interview: Did They Build a Better Agency Model? (ft. Ezra w/ Green Frog Web Design) | Episode 212The Agency Growth Podcast · on Podcast marketing59 / 100
84 | When Your Message Is About You, Your Audience Won't GrowBrand Confidence for Creatives · on Podcast marketing54 / 100
The Solo Dev Who Profits by Selling Nothing57 / 100The Hidden Cost of No-Code SaaS ScalabilityHow a Solo Dev Scaled to 10K MRR by Firing 90 Percent of CustomersHow a Solo Dev Hit 10K MRR With a Product That Tracks TimeWhy a Solo Dev Quit Chasing 10K MRR