Hosted by Michael Mogill
Listed under Business › Management, Business › Marketing, Business › Entrepreneurship
How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse.
484 episodes · publishes daily · latest 2026-07-30 · ~40 min/episode
Rank
#509
Substance
66.0
/ 100
Breakdown
Scored 2026-08
Updated monthly
General rank
#55 of 105
Across the index
#509 of 1119
Substance
Top 45%
outscores 55% of the index
The Game Changing Attorney Podcast with Michael Mogill ranks #509 on The B2B Podcast Index with a substance score of 66.0 out of 100, scored across 5 recent episodes. It scores highest on insight density and guest caliber. The episode contains useful practical advice about AI implementation for law firms and specific techniques (prompt engineering, skills in Claude, agentic workflows), but relies heavily on broad statements about AI capability and personal anecdotes without deep technical reasoning. Much conversation covers well-known territory (hallucinations, privacy concerns, model selection) without novel insights that a practitioner wouldn't already encounter in mainstream AI discourse.
Averaged across 5 recently scored episodes, with cited evidence.
The episode contains useful practical advice about AI implementation for law firms and specific techniques (prompt engineering, skills in Claude, agentic workflows), but relies heavily on broad statements about AI capability and personal anecdotes without deep technical reasoning. Much conversation covers well-known territory (hallucinations, privacy concerns, model selection) without novel insights that a practitioner wouldn't already encounter in mainstream AI discourse.
“Get really good at prompting. It takes one week, right? And it's just one week of your life where you're going to get... go pay for the next level chat GPT and start using Codex.”
“What you do is once you start getting like, oh, this email actually sounds like me, and stuff like that, right? You then tell Claude, hey, use the skill creator skill. Create me a skill about this.”
While the Crossbeam permit automation project is a concrete application and Mike's background spanning visual effects, reality TV, and law adds some freshness, the broader AI takeaways are conventional: producers vs. consumers, AI as equalizer, concerns about hallucination, the need to 'start learning now or fall behind.' These framings are well-established in AI discourse. The guest recycles familiar talking points about model capabilities and competition among labs without challenging conventional wisdom.
“There's going to be two classes of people. There's going to be the producers who are using the AI, who understand how to genuinely do some really cool stuff with these tools. And then you're, uh, if you're just going to wait, you're going to end up being consumer.”
“I think we're going to see more of that. Almost like a divergence... each of them are going to kind of have their own personalities and be different.”
Mike Brown is a practicing personal injury attorney who has actually built and scaled an AI workflow in his own firm, which gives him credibility. He won Anthropic's hackathon (though out of 15,000+ submissions, not an exceptionally high bar), and is working on a real-world project (Crossbeam) with some traction in multiple cities. However, he is not a major operator at scale, has not built a large law firm, and his primary identity now seems to be as an AI experimenter rather than a seasoned legal operator. This limits caliber relative to what a B2B operator might expect.
“I still run my own personal injury firm even though I'm very focused in on, uh, the project that won the hackathon called Crossbeam.”
“I sat down with Mike Brown to discuss the ways AI can improve your personal and professional life, how to master AI at your firm so you don't get left behind... winner of Anthropic's 2026 Global Cloud Code Hackathon.”
The episode includes some concrete examples: Crossbeam's use with permitting (Buena Park pilot, Laguna Beach pilot), personal injury case handling, the butcher shop forecast (plus-minus 5% accuracy), and references to specific models (Opus 4.5, Gemini 2.5, Claude Code). However, most claims lack supporting numbers or timelines: no revenue figures, no case throughput metrics, no clear before/after comparisons for automation impact. The technical discussion remains largely abstract; few specific token costs, pricing comparisons, or measurable outcomes are cited.
“I was able to tie it all together. And then I was like, wait, we really got something here. Even when I submitted, though, I didn't think I was going to win this thing... I was up against, literally, like, engineers at Nvidia.”
“My cousin runs two butcher shops in Brooklyn... we've gotten it down from a forecast perspective to about plus or minus 5% on how much money we'll make that day.”
Host Michael Mogill asks reasonable setup questions and steers the conversation, but rarely pushes back or challenges claims. When Mike makes broad assertions (e.g., 'it's just a skill issue' for hallucinating lawyers, or that AGI is near), Mogill accepts them without friction. The host misses opportunities to probe specifics: no deep questioning on Crossbeam's actual adoption, revenue, or competitive advantages; no skeptical pushback on the 'producers vs. consumers' framing; no follow-up when Mike claims to operate with AGI-level performance. The interview reads more as a friendly exploration than investigative dialogue.
“So you mentioned you kind of know how to code versus it's really vibe coding. Right. Like, could you, could you explain what, what that is to a lot of people?”
“Now the other side of it is someone might look at it and say, well I kind of want to wait for it all to get sorted.”
3 periods tracked.
5 scored on substance · 70 tracked in total.
484. AMMA - Why Being Liked Is Holding Your Firm Back
2026-07-30 · 27 min
477. The Nitty Gritty of AI From an Attorney and AI Expert with Mike Brown
2026-07-07 · 52 min
474. AMMA - You Are Not Right About Everything
2026-06-25 · 20 min
473. Future-Proofing Your Brain Against Cognitive Decline with Dr. Tommy Wood
2026-06-23 · 1h 1m
472. AMMA - The Truth About Operations and the People Who Run Them
2026-06-18 · 23 min
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