Hosted by Michael Mogill
Listed under Business › Management, Business › Marketing, Business › Entrepreneurship
★5.0on Apple Podcasts · 50 recent reviews
How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse.
498 episodes · publishes weekly · latest 2026-09-17 · ~40 min/episode
Rank
#1372
Substance
71.6
/ 100
Breakdown
Scored 2026-09
Updated monthly
General rank
#90 of 287
Across the index
#1372 of 6203
Substance
Top 22%
outscores 78% of the index
The Game Changing Attorney Podcast with Michael Mogill ranks #1372 on The B2B Podcast Index with a substance score of 71.6 out of 100, scored across 5 recent episodes. It scores highest on insight density and guest caliber. The episode contains solid, actionable frameworks around delegation, decision rights, onboarding, and systems-based scaling. However, much of the content relies heavily on established thinkers (Jim Collins, James Clear, Brad Smart's top-grading methodology) rather than original empirical observations. The core insights - that founders become bottlenecks, that systems enable scale, that culture must be intentionally built - are valuable but not particularly novel for an experienced B2B operator. The pacing includes considerable storytelling that, while illustrative, dilutes insight density.
Averaged across 5 recently scored episodes, with cited evidence.
The episode contains solid, actionable frameworks around delegation, decision rights, onboarding, and systems-based scaling. However, much of the content relies heavily on established thinkers (Jim Collins, James Clear, Brad Smart's top-grading methodology) rather than original empirical observations. The core insights - that founders become bottlenecks, that systems enable scale, that culture must be intentionally built - are valuable but not particularly novel for an experienced B2B operator. The pacing includes considerable storytelling that, while illustrative, dilutes insight density.
“you stage it. First of all, you got to make good hires. We can talk about hiring if you want, but you got to make good hires and then you stage it initially. And this is all around decision rights.”
“you do not rise to the level of your goals, you fall to the level of your systems”
Sam's framing is largely derivative of existing management canon (Jim Collins' clock-building, James Clear's systems thinking, Brad Smart's top-grading). While his military-to-business parallels are consistent and well-executed, they follow a well-trodden path. The onboarding boot camp story is vivid but the underlying principle - structured culture immersion - is not counterintuitive. The episode lacks contrarian takes or first-principles thinking that would distinguish it from mainstream scaling advice.
“you don't rise to the level of your goals, you fall to the level of your systems”
“I had become the bottleneck, and I didn't even realize it because they kept coming to me for these decisions”
Sam Goodner is a credible operator: he built and scaled Catapult Systems over 20 years to eight figures, sold it, then took a second operating company (Flash Parking / Parking.com) to over $100M+ and unicorn valuation. He has genuine domain expertise in organizational scaling and has invested as an angel. However, he is positioned here as a thought leader / book author rather than as an active practitioner in the legal services space, which is the podcast's core audience. His relevance to law firm operators is inferential rather than direct.
“I built my business through practice, not theory. Krisp started with just $500 to my name and has grown to over eight figures in revenue”
“we took this 12 person startup company that had been stuck at 3 million in revenue for the previous three years. You know, we 10x the company in two and a half years to 30 million”
The episode includes some concrete examples: Catapult Systems' boot camp structure, Flash Parking's $3M-to-$100M+ trajectory, Jerry South's rule requiring replacement training for promotion, Colonel Hess's Swiss military welcome speech. However, much of the advice remains abstract or framework-based. Key metrics are sparse (e.g., 'over eight figures' but no precise numbers for most exits). Many generalizations lack supporting data, numbers, or named case studies beyond anecdote.
“we created this Catapult Boot Camp. Within their first month of joining our firm anywhere in the country, we would fly them to headquarters in Austin, Texas, with usually 10 to 15 of their peers”
“we took this 12 person startup company that had been stuck at 3 million in revenue for the previous three years...we 10x the company in two and a half years to 30 million”
Michael Mogill's questions are generally solid and demonstrate listening (e.g., follow-ups on onboarding, hiring, identifying leaders). However, the host rarely pushes back or challenge claims. When Sam makes broad statements - 'luck plays a big part in every entrepreneur's success,' or that founders naturally become bottlenecks - there is no probing for counterexamples or nuance. The conversation flows as a warm, appreciative interview rather than a rigorous exploration. Some softball transitions ('And then after taking all that time...') lack the edge needed for deeper insight.
“And I will say you've got one of the more interesting origin stories of some of the guests that we've had on over the last several years.”
“But for a lot of people, if they were to do that, things could go the other way.”
4 periods tracked.
6 scored on substance · 81 tracked in total.
495. Special Forces Lessons for Building a Self-Managing Practice with Sam Goodner
2026-09-08 · 44 min
484. AMMA - Why Being Liked Is Holding Your Firm Back
2026-07-30 · 27 min
477. The Nitty Gritty of AI From an Attorney and AI Expert with Mike Brown
2026-07-07 · 52 min
474. AMMA - You Are Not Right About Everything
2026-06-25 · 20 min
473. Future-Proofing Your Brain Against Cognitive Decline with Dr. Tommy Wood
2026-06-23 · 1h 1m
472. AMMA - The Truth About Operations and the People Who Run Them
2026-06-18 · 23 min
I’ve been listening to Michael on The Game Changing Attorney podcast for a few years now, and it has totally changed the way I understand a law firm should be run. Highly recommend to any law firm owners or managers!
- South'sBest
I listen every day on my way to the office. My favorites are the AMMA(ask Micheal Mogill Anything). There is always some inspiration that I can take and immediately implement into the running of my firm.
- John Skiba
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