Scrappy Automations that Boost Customer Success ROI w/ Joe Di Grande of Joe Does Tech Touch | Episode 074
The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I. · 2024-10-15 · 45 min
Episode notes
Joe Di Grande , Founder of Joe Does Tech Touch, shares his experiences scaling accounts and building a tech touch program from the ground up. He and Alex discuss the critical role of clean data, simple automations, and AI in transforming customer interactions, emphasizing a problem-first approach over obsession with technology. Chapters: 00:00:00 - Intro 00:03:21 - A small world and lifelong connections 00:03:23 - Joe's journey into TechTouch 00:04:16 - From email marketer to scaling accounts 00:05:51 - Building a tech touch program from scratch 00:07:21 - What is Digital Customer Success (CS)? 00:09:19 - Scrappy automations: Simple yet powerful tools 00:11:22 - The under-appreciated power of canned responses 00:18:28 - Clean data: The foundation of successful automation 00:22:03 - Don't fall in love with the tech, focus on the problem 00:29:06 - How AI and bots are transforming customer interactions 00:31:25 - Email blunders and lessons learned Enjoy!