The Digital CX Podcast · 2025-02-18 · 40 min
Talia Root and Brent Hildebrand from Fullstory join the Digital CX podcast to discuss the evolving role of digital customer experience, from in-app engagement to balancing scale with personalization. They share insights on measuring success, prioritizing product development, and the key skills that make a great program manager in the digital landscape. Chapters: 00:03 - Intro 04:18 - Talia’s journey from retail to digital success 05:42 - Brent’s path from sales to digital CX 07:30 - Scale vs. digital: What’s the difference? 09:15 - The push for in-app engagement 12:09 - Choosing what to build first 16:00 - Measuring success: Metrics that matter 21:29 - Balancing in-app and email engagement 27:15 - What makes a great program manager? 33:39 - Digital wins (and fails) in the wild 35:19 - Shoutouts to digital leaders Enjoy!
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