Future Proof Your Teams and Career with Rod Cherkas of HelloCCO | Episode 061

Episode notes

This week, we are pleased to bring you a conversation with Rod Cherkas , a SaaS veteran, consultant, author of two books on customer success, and vocal contributor to the CS community. Rod and Alex discuss his past at Marketo and Gainsight (among others), his newly released book REACH, as well as where he sees the CS profession heading. Chapters: 00:00:00 - Intro 00:01:18 - Rod’s Background and Path to CS 00:02:42 - Journey from Product to Customer Focus 00:03:45 - Intuit’s Customer-Centric Approach 00:04:27 - Applying Experience Design Principles 00:05:02 - Hello CCO 00:07:00 - Developing Executive-Level Skills 00:09:08 - Practical Impact of REACH Framework 00:10:29 - Importance of Marketing Playbooks 00:11:16 - Commercial Focus in CS Teams 00:13:03 - Learning from Digital Marketing 00:15:45 - Embracing Digital and AI in CS 00:16:15 - Prioritizing Accounts with Growth Potential Enjoy! I know I sure did... Rod's LinkedIn: Rod's Website: Rod's Books: - CCO Playbook: - REACH: +++++++++++++++++ This episode was edited and sponsored by Lifetime Value Media, a media production company founded by my good friend and fellow CS veteran Dillon Young.