Customer Success Playbook Podcast S3 E52 - Katie Smith - From Stagnation to Strategy

Episode notes

Send us Fan Mail This episode of the Customer Success Playbook podcast is a breath of fresh Livingston, Montana air. Kevin Metzger sits down with Katie Smith, fractional CMO and founder of Wild Path Consulting, to unpack how strategic marketing and proactive customer listening can transform customer relationships and drive sustainable growth. Katie dives into tactics that ensure continuous customer engagement, especially in volatile markets, and shares actionable insights on how aligning customer feedback with marketing can unlock next-level success. Detailed Analysis: Katie Smith's marketing philosophy is simple but potent: Always keep your ear to the ground. As a fractional Chief Marketing Officer, she specializes in building scalable strategies by embedding listening loops throughout the customer lifecycle. In this episode, Katie unpacks the critical role of subtle, continuous feedback gathering - from onboarding questions like "What are you most excited about?" to reflective prompts such as "What has changed the most for you?" She emphasizes integrating these questions into everyday interactions rather than relying on clunky surveys.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Is AI Marketing Helping or Hurting Growth? With Sheila Rondeau Ep. 146Talk to Th3 Doc with Steve Meek · on Fractional CMO83 / 100
• Why I Left My Hollywood Dream Job To Become an EntrepreneurShopify Masters · on customer engagement76 / 100
• A CMO's AI Partner: How I Unblocked My Team and Got 10 Hours a Week BackGrowth Activated · on Fractional CMO59 / 100
• EP. 248 Your Metamessage is The Real Message- Truth #11SALES with ASLAN · on customer engagement48 / 100
• Why Your Best Customers Leave Without Saying GoodbyeThe CMO Podcast with Fexingo · on Marketing strategy
• How Attribution Models Miss the Value of Customer SurveysMarketing Analytics with Fexingo · on customer feedback

• Customer Success Playbook - Final Episode with Kevin and Roman31 / 100
• Customer Success Playbook Podcast S3 E72 - Adrian Swinscoe - Enhancing Customer Experience with AI55 / 100
• Customer Success Playbook Podcast S3 E71 - Adrian Swinscoe - Unlocking Value in Customer Journeys48 / 100
• Customer Success Playbook Podcast S3 E70 - Adrian Swinscoe - Data and Customer Storytelling74 / 100
• Customer Success Playbook S3 E69 - Gayle Gorvett - Scaling AI Governance Without Killing Innovation65 / 100